1987
55
$250,000
$35,000
$900,000
No
Back Yard Burgers is a well-established American fast-casual restaurant franchise that has carved its name in the competitive burger industry by offering flame-grilled, premium, made-to-order burgers. Unlike ordinary quick-service restaurants that rely on frozen patties and limited customization, Back Yard Burgers thrives on its reputation for high-quality ingredients, 100% Black Angus beef, chicken, turkey, and vegetarian options, all prepared fresh to suit customer preferences.
Founded on the concept of delivering “backyard grilled taste without the backyard hassle,” the brand has successfully created a loyal customer base by offering a blend of bold flavors, quick service, and an inviting dining experience. With decades of proven success in the United States, Back Yard Burgers continues to attract entrepreneurs looking for a strong, recession-resilient franchise in the fast-casual dining space.
As the burger industry in the USA grows beyond $130 billion annually, Back Yard Burgers positions itself as a franchise brand that combines the best of quick-service convenience and premium restaurant quality. Its strong brand recognition, unique menu innovation, and customer-first approach make it a franchise opportunity worth exploring for serious investors.
Investing in a Back Yard Burgers franchise provides entrepreneurs with access to a brand that has stood the test of time while adapting to evolving consumer trends. The franchise offers:
Proven Business Model – With decades of operational experience, Back Yard Burgers has refined a scalable, profitable system.
Strong Consumer Demand – The burger remains America’s favorite food, with premium and customizable options driving growth.
Brand Differentiation – Unlike generic fast-food brands, Back Yard Burgers markets itself as a premium, flame-grilled alternative.
Flexible Footprint Options – Suitable for traditional dine-in restaurants, drive-thru, food courts, and non-traditional venues.
Comprehensive Support – Extensive training, marketing assistance, and operational guidance to ensure franchisee success.
Attractive ROI Potential – Franchisees can benefit from multiple revenue streams including dine-in, takeout, drive-thru, catering, and delivery services.
Established Year: 1987
Founders: Lattimore Michael (Memphis, Tennessee entrepreneur with a passion for backyard-style grilling)
Company History: Back Yard Burgers began as a single restaurant in Cleveland, Mississippi, and quickly expanded across the Southeast due to its unique flame-grilled concept. Over the decades, it has grown into a recognizable brand with a loyal customer base across the USA.
Franchise Units: Over 55+ locations across the United States (with strong presence in Southern and Midwestern regions).
Ownership: Back Yard Burgers has gone through strategic ownership transitions, ensuring financial stability and operational excellence.
Market Presence: Primarily concentrated in the Southeastern USA but expanding into new markets nationwide.
Industry Category: Quick-Service Restaurant (QSR) / Fast-Casual Burger Franchise.
Back Yard Burgers takes pride in equipping franchisees with the right tools to succeed. The brand offers:
Pre-Launch Support:
Site selection assistance and demographic analysis
Restaurant design and construction guidance
Supplier and vendor coordination for equipment and ingredients
Training Programs:
Comprehensive initial training for franchise owners and management teams
Hands-on kitchen training for food preparation, operations, and quality control
Customer service excellence workshops to maintain brand standards
Operational Support:
Ongoing business consultation and restaurant performance reviews
Standardized operating manuals and technology support systems
Inventory management and supply chain support
Marketing Support:
National and regional advertising campaigns
Social media, PR, and digital marketing strategies
Grand opening promotions and seasonal marketing materials
Ongoing Assistance:
Continuous product innovation and menu development
Regular franchisee meetings, networking, and knowledge sharing
Field support teams for day-to-day operational challenges
Back Yard Burgers seeks passionate entrepreneurs who are committed to delivering premium dining experiences. The ideal franchisee is:
Business-Oriented: Preferably with experience in the restaurant, food service, or retail industry.
Customer-Focused: Strong dedication to customer service and community engagement.
Financially Capable: Able to meet investment requirements with adequate liquidity and creditworthiness.
Hands-On Operator or Multi-Unit Investor: Suitable for both owner-operators and experienced investors looking to build a portfolio.
Location Preference: High-traffic urban centers, suburban shopping areas, near universities, business hubs, or interstate highways.
Passionate & Motivated: Genuine enthusiasm for food, hospitality, and building a long-term profitable business.
| Category | Estimated Cost / Percentage |
|---|---|
| Total Investment Required | $500,000 – $900,000 |
| Minimum Liquid Capital | $250,000 – $350,000 |
| Franchise Fee | $35,000 – $40,000 |
| Royalty Fees | 5% – 6% of gross sales |
| Marketing/Advertising Fee | 2% – 3% of gross sales |
| Infrastructure & Build-Out | $300,000 – $600,000 |
| Working Capital | $50,000 – $100,000 |
| Expected ROI | 18% – 25% annually |
| Break-Even Period | 18 – 30 months |
| Revenue Streams | Dine-in, Drive-Thru, Delivery, Catering, Mobile Ordering, Seasonal Promotions |
