Established
2017
Franchise Units
19
Minimum Investment
$423,320
Franchise Fee
$25,000
Total Investment Range
$773,900
Home Based
No
Description
Barrio Burrito Bar is a vibrant, fast-casual Mexican eatery delivering bold, fresh flavors with a street-style edge. Known for its customizable burritos, bowls, tacos, and fresh margaritas, Barrio offers a high-energy dining experience with colorful interiors and urban vibes. Franchisees can tap into a proven model designed for high customer engagement and strong unit economics.
Why Invest in this Franchise?
Explosive Growth: With over 1,170 committed units across 18+ U.S. states, Barrio Burrito Bar is rapidly expanding its footprint. Recent master franchise agreements in states like North Carolina, Pennsylvania, and Alabama underscore the brand's aggressive growth strategy.
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Recession-Resilient Model: Tex-Mex cuisine, known for its bold flavors and customizable options, ensures steady customer demand, even during economic downturns.
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No Experience Needed: Barrio Burrito Bar provides comprehensive training and support, making it accessible for entrepreneurs without prior QSR experience.
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High-Margin Menu: The brand's menu, featuring items like Bang-Bang Shrimp and Extreme Fries, offers high-profit margins, contributing to a favorable return on investment.
Background
The brand started as a single, bustling location where the lines were consistently out the door. The founders realized that the "Barrio" magic—that specific blend of bold spice and community vibes—was missing in many American cities. Over the last several years, the brand has transitioned from a local favorite to a regional powerhouse, maintaining strict quality control while scaling the supply chain to support national expansion.
Year Established: 2017
First Unit Franchised: 2020
Franchise Footprint:
- Franchised Units: 19
- Company-Owned Units: 0
U.S. State Registrations
The brand is registered to offer franchises in the following U.S. states:
Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).
International Availability
Canada Franchises: Yes
International Franchises: Yes
Regions Available: Asia, Africa, Australia, Europe, South America
Support Training
Financial Assistance: Yes
Details: The company has established relationships with lenders to help franchisees secure financing.
Site Selection Assistance: Yes
Details: The team works closely with franchisees and real estate brokers to identify suitable locations. All real estate must receive corporate approval.
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Details: Recruiting support is included as part of the formal training program.
Co-operative Advertising: Yes
Details: Franchisees contribute to an advertising fund dedicated to building brand visibility and awareness.
Training Program Overview
The franchise provides a comprehensive, multi-stage training program designed to prepare owners and their teams for successful operations:
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1 Week – Virtual Training
"Barrio Burrito Bar University" online training modules. -
3 Weeks – Hands-On Training at a Designated Facility
In-depth operational, FOH, and BOH instruction. -
2 Weeks – In-Store Pre-Opening Training
On-site preparation for staff and management leading up to the grand opening. -
1 Week – In-Store Post-Opening Training
Support during the initial operating period to ensure smooth execution of systems and standards.
Ideal Candidate
Barrio seeks passionate, business-savvy individuals who:
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Have previous restaurant or retail management experience (preferred)
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Can lead a team with enthusiasm and local community engagement
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Are committed to upholding brand standards and delivering excellent customer service
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Have strong financial qualifications to support startup and operations
Multi-unit investors and area developers are welcome.
Financial Detail
Cash Investment: $125,000 – $150,000
Total Investment: $423,320
– $773,900
Minimum Net Worth: $300,000
Franchise Fees:
- Single Unit Franchise Fee: $25,000
- Additional Unit Fee (Multi-Unit): $12,500 per unit
Royalty Fee: 6%
Advertising Fee: 1.5%
Other Ongoing Fees: 1.5%
Operational Details
Average Number of Employees (Start/Maturity): 10–12
Item 19 Financial Performance Disclosure: No
SBA Registry: Yes
Visa Candidates Accepted: Yes
Passive Ownership: No
Semi-Passive Ownership: No
Home-Based Model: No
B2B Model: No
Additional Opportunities
Master Franchise Opportunities: Yes
Veteran Discount: No