2017
3
$450,333
$40,000
$1,563,000
No
BASH Boxing is revolutionizing the fitness industry with its innovative blend of boxing and high-intensity interval training (HIIT).Designed for individuals of all fitness levels, BASH offers a 45-minute full-body workout that combines the discipline of boxing with the intensity of HIIT.This dynamic approach not only builds lean muscle and enhances endurance but also provides a fun and engaging fitness experience.With a focus on community and empowerment, BASH Boxing is more than just a workout—it's a movement.
Proven Business Model: BASH Boxing has developed a scalable and replicable business model that has shown success in its initial locations.
Growing Market Demand: The fitness industry continues to expand, with increasing consumer interest in boutique fitness experiences that offer both physical and community benefits.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they have the tools and knowledge to succeed.
Innovative Fitness Concept: By combining boxing with HIIT, BASH Boxing offers a unique fitness experience that stands out in the crowded fitness market.
Established: 2017
Franchising Since: 2021
Founder & CEO: Alexandra Trakas
Headquarters: Arlington, Virginia, USA
Industry: Boutique Fitness – Boxing & HIIT
Corporate Units: 3
Franchised Units: 1
States Registered In: All 50 U.S. states
Company Origins and Evolution
BASH Boxing was founded in 2017 by Alexandra Trakas, a former professional dancer turned fitness entrepreneur. Drawing inspiration from her background in dance and a passion for boxing, Trakas aimed to create a fitness experience that combined the discipline of boxing with the intensity of high-intensity interval training (HIIT). This vision led to the development of BASH Boxing, a boutique fitness studio offering 45-minute classes that blend boxing conditioning with functional training.
The first BASH Boxing studio opened in Rosslyn, Virginia, in 2017, followed by a second location in Ballston, Virginia, in 2019. The brand's innovative approach to fitness, combining boxing with HIIT, quickly gained popularity, leading to the launch of its franchise program in January 2021. Since then, BASH Boxing has been expanding its footprint, with corporate-owned locations in Virginia and a franchised unit in Pittsburgh, Pennsylvania.
Franchise Model and Expansion
BASH Boxing offers a scalable franchise model designed for both owner-operators and semi-absentee owners. The franchise provides comprehensive support, including site selection assistance, studio design, marketing strategies, and ongoing operational training. With a focus on community engagement and a strong brand identity, BASH Boxing aims to establish a nationwide presence, bringing its unique fitness experience to markets across the United States.
Community and Brand Culture
At the core of BASH Boxing is a commitment to fostering a supportive and inclusive community. The brand emphasizes empowerment, encouraging individuals of all fitness levels to participate and achieve their personal health goals. With state-of-the-art facilities, expert coaching, and a motivating environment, BASH Boxing strives to make fitness accessible and enjoyable for everyone.
Future Outlook
As BASH Boxing continues to grow, the brand remains dedicated to its mission of providing a transformative fitness experience. With plans for further expansion and a focus on innovation, BASH Boxing is poised to become a leading name in the boutique fitness industry. The company's commitment to quality, community, and results-driven training positions it for continued success in the years to come.
BASH Boxing offers a comprehensive support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design to ensure brand consistency and optimal customer experience.
Operational Training: In-depth training covering all aspects of studio operations, including class scheduling, equipment maintenance, and customer service protocols.
Marketing Support: Access to a turnkey marketing calendar, digital marketing assets, and local marketing strategies to drive brand awareness and customer acquisition.
Ongoing Support: Continuous field support from a dedicated team of industry experts, providing guidance on business operations, staff training, and performance optimization.
Technology Integration: Utilization of a state-of-the-art booking and management system to streamline operations and enhance customer experience.
The ideal BASH Boxing franchisee is:
Passionate About Fitness: A strong enthusiasm for health and wellness, with a genuine interest in helping others achieve their fitness goals.
Business-Oriented: Possesses strong leadership and management skills, with experience in business operations and team management.
Community-Focused: Committed to building a positive and inclusive community within the studio, fostering relationships with members and local businesses.
Financially Capable: Able to meet the financial requirements for franchise investment, including initial fees and ongoing operational costs.
Location Preference: Interest in establishing a presence in urban and suburban areas with a strong demand for boutique fitness experiences.
| Financial Metric | Details (USD) |
|---|
| Total Investment Required | $450,333 – $1,563,000 |
| Minimum Investment Required | $450,333 |
| Franchise Fee | $40,000 |
| Royalty Fee | 7.5% of gross sales |
| Marketing/Advertising Fee | 2–3% of gross sales (estimated) |
| Corporate Units | 3 |
| Franchised Units | 1 |
| Infrastructure Cost / Build-Out | $200,000 – $750,000 (depending on location & size) |
| Equipment Cost | $50,000 – $150,000 |
| Working Capital Requirement | $50,000 – $100,000 |
| Expected ROI | 20–25% annually (estimated) |
| Break-Even Time | 18–24 months |
| Potential Revenue Streams | Membership fees, class packages, personal training, merchandise sales, special events |
