Established
2017
Franchise Units
1
Minimum Investment
$450,333
Franchise Fee
$40,000
Total Investment Range
$1,563,000
Home Based
No
Description
BASH Boxing is revolutionizing the fitness industry with its innovative blend of boxing and high-intensity interval training (HIIT).Designed for individuals of all fitness levels, BASH offers a 45-minute full-body workout that combines the discipline of boxing with the intensity of HIIT.This dynamic approach not only builds lean muscle and enhances endurance but also provides a fun and engaging fitness experience.With a focus on community and empowerment, BASH Boxing is more than just a workout—it's a movement.
Why Invest in this Franchise?
-
Proven Business Model: BASH Boxing has developed a scalable and replicable business model that has shown success in its initial locations.
-
Growing Market Demand: The fitness industry continues to expand, with increasing consumer interest in boutique fitness experiences that offer both physical and community benefits.
-
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they have the tools and knowledge to succeed.
-
Innovative Fitness Concept: By combining boxing with HIIT, BASH Boxing offers a unique fitness experience that stands out in the crowded fitness market.
Background
- Established: 2017
- First Unit Franchised: 2021
- Franchised Units: 1
- Company-Owned Units: 3
- States Registered In: Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Idaho (ID), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), North Carolina (NC), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), West Virginia (WV), Wyoming (WY)
- Canada Franchises: No
- International Franchises: No
Company Origins and Evolution
BASH Boxing was founded in 2017 by Alexandra Trakas, a former professional dancer turned fitness entrepreneur. Drawing inspiration from her background in dance and a passion for boxing, Trakas aimed to create a fitness experience that combined the discipline of boxing with the intensity of high-intensity interval training (HIIT). This vision led to the development of BASH Boxing, a boutique fitness studio offering 45-minute classes that blend boxing conditioning with functional training.
The first BASH Boxing studio opened in Rosslyn, Virginia, in 2017, followed by a second location in Ballston, Virginia, in 2019. The brand's innovative approach to fitness, combining boxing with HIIT, quickly gained popularity, leading to the launch of its franchise program in January 2021. Since then, BASH Boxing has been expanding its footprint, with corporate-owned locations in Virginia and a franchised unit in Pittsburgh, Pennsylvania.
Franchise Model and Expansion
BASH Boxing offers a scalable franchise model designed for both owner-operators and semi-absentee owners. The franchise provides comprehensive support, including site selection assistance, studio design, marketing strategies, and ongoing operational training. With a focus on community engagement and a strong brand identity, BASH Boxing aims to establish a nationwide presence, bringing its unique fitness experience to markets across the United States.
Support Training
BASH Boxing offers a comprehensive support system to ensure franchisee success:
-
Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design to ensure brand consistency and optimal customer experience.
-
Operational Training: In-depth training covering all aspects of studio operations, including class scheduling, equipment maintenance, and customer service protocols.
-
Marketing Support: Access to a turnkey marketing calendar, digital marketing assets, and local marketing strategies to drive brand awareness and customer acquisition.
-
Ongoing Support: Continuous field support from a dedicated team of industry experts, providing guidance on business operations, staff training, and performance optimization.
-
Technology Integration: Utilization of a state-of-the-art booking and management system to streamline operations and enhance customer experience.
Ideal Candidate
The ideal BASH Boxing franchisee is:
-
Passionate About Fitness: A strong enthusiasm for health and wellness, with a genuine interest in helping others achieve their fitness goals.
-
Business-Oriented: Possesses strong leadership and management skills, with experience in business operations and team management.
-
Community-Focused: Committed to building a positive and inclusive community within the studio, fostering relationships with members and local businesses.
-
Financially Capable: Able to meet the financial requirements for franchise investment, including initial fees and ongoing operational costs.
-
Location Preference: Interest in establishing a presence in urban and suburban areas with a strong demand for boutique fitness experiences.
Financial Detail
Franchise Investment & Fees
- Cash Investment: $200,000 – $400,000
- Total Investment: $450,333 – $1,563,000
- Franchise Fee: $40,000
- Royalty Fee: 7.5% of gross sales
-
Advertising Contribution:
- 2% to franchisor brand fund
- 1% required for local advertising
Financial & Ownership Details
- Minimum Net Worth: N/A
- Item 19 Disclosure: Yes
- Average Number of Employees: N/A
- Visa Candidates Eligible: Yes
- Passive Ownership Allowed: Yes
- Home-Based: No
- B2B Model: No
- US Area Developer Available: Yes
- Veteran Discount: No