2014
6
$700,000
$37,000
$1,300,000
No
Battle House Laser Tag offers a cutting-edge, immersive laser combat experience that blends tactical gameplay with high-energy entertainment. Inspired by popular video games like Call of Duty and Fortnite, Battle House provides players with extended game durations, engaging missions, and real-world interaction. This unique approach sets it apart from traditional laser tag venues and positions it as a leader in the recreational entertainment industry.
With multiple locations across the United States, including Lake Barrington, IL; Fayetteville, NC; Wake Forest, NC; Wilmington, NC; Plano, TX; and Waukesha, WI, Battle House has established a strong brand presence. The franchise appeals to a broad demographic, including families, corporate teams, youth groups, and law enforcement agencies seeking tactical training.
Proven Business Model: Battle House has developed a comprehensive playbook for launching new locations, ensuring consistency and operational efficiency across franchises.
Diverse Revenue Streams: The franchise generates income through various channels, including walk-in play, birthday parties, corporate team-building events, fundraising activities, and law enforcement training.
Veteran-Owned Business: As a veteran-owned company, Battle House emphasizes discipline, teamwork, and leadership—values that resonate with a wide audience.
Advanced Technology Integration: Utilizing platforms like ROLLER for online bookings and upselling enhances customer experience and boosts revenue.
Established Year: 2014
Battle House Laser Tag was founded in 2014 with the vision of creating an advanced, immersive tactical gaming experience that goes beyond traditional laser tag.
Franchise Launch: 2018
After several years of operating successfully as a single-location entertainment center, the company began franchising in 2018, offering entrepreneurs the chance to invest in a proven business model.
Brand Journey & Company History:
Battle House began as a single laser tag facility and quickly distinguished itself with high-tech arenas, mission-based gameplay, and long-duration, immersive games inspired by popular video games. The brand’s growth strategy focused on combining entertainment with tactical realism, appealing to families, youth groups, corporate teams, and even law enforcement training programs.
Ownership:
The company is privately owned and operates as a franchise-friendly brand, allowing new investors to enter the business with strong operational guidance and brand support.
Franchise Units:
As of 2025, there are 6 active franchise locations in the U.S., located in Illinois, North Carolina, Texas, and Wisconsin.
Market Presence in USA & Industry Category:
Battle House operates in the recreational entertainment sector, specifically targeting family entertainment centers and laser tag enthusiasts. With its modern arenas, strategic marketing, and strong operational systems, it has positioned itself as a premium tactical gaming franchise in the USA.
Additional Information:
The company emphasizes innovation, using technology platforms like ROLLER to manage bookings, upselling, and customer engagement. It also participates in the VetFran program, offering incentives to veteran franchisees, reinforcing its commitment to community engagement and franchisee support.
Battle House offers comprehensive support to its franchisees, including:
Pre-Launch Assistance: Site selection, lease negotiation, and facility design.
Operational Training: Staff training, operational procedures, and customer service standards.
Marketing Support: National and local marketing strategies, promotional materials, and digital marketing guidance.
Ongoing Support: Regular operational reviews, performance analysis, and access to a dedicated support team.
Technology Integration: Utilization of advanced booking and upselling platforms to enhance customer experience and streamline operations.
The ideal franchisee for Battle House Laser Tag is someone who is not only financially capable but also passionate about entertainment, business growth, and customer engagement. The company seeks investors who can combine business acumen with a hands-on approach to running a family- and youth-focused entertainment center.
Business Background:
Experience in business management, retail, hospitality, recreation, or customer service is highly valued.
Prior experience in running or managing a business helps in understanding operational procedures, staffing, and customer relations.
Leadership & Management Skills:
Ability to lead a team, train staff effectively, and ensure high levels of customer service.
Comfortable making operational decisions and solving challenges proactively.
Passion for Entertainment & Recreation:
A genuine interest in providing immersive gaming experiences and recreational activities for a diverse audience.
Enthusiasm for engaging with families, youth groups, corporate clients, and community organizations.
Investment Capability:
Must meet the financial requirements, including liquid capital and total investment of approximately $700,000–$1,300,000, plus ongoing operational costs.
Ability to manage budgets for staffing, marketing, facility upkeep, and equipment upgrades.
Location Preference:
Preferably urban or suburban areas with high foot traffic and easy accessibility.
Ideal locations include family-friendly neighborhoods, commercial hubs, or entertainment districts.
Entrepreneurial Mindset:
Motivated to grow the business, attract new customers, and explore multiple revenue streams such as birthday parties, corporate events, and law enforcement training.
Open to following the franchise’s proven business model while adding local marketing creativity.
Community & Networking Orientation:
Willingness to engage with local schools, organizations, and businesses to expand brand awareness.
Strong communication skills to build relationships and foster repeat clientele.
| Financial Category | Details / Range |
|---|---|
| Total Investment Required | $700,000 – $1,300,000 |
| Minimum Investment Required | $700,000 |
| Franchise Fee | $37,000 |
| Royalty Fee | 6% of gross sales |
| Infrastructure / Build-Out | $400,000 – $800,000 (arena setup, multi-level structures, lighting, and décor) |
| Equipment Costs | $100,000 – $200,000 (laser tag gear, scoring systems, safety equipment) |
| Marketing Budget | $20,000 – $50,000 (initial marketing, launch campaigns, digital advertising) |
| Working Capital | $50,000 – $100,000 (for initial operations and staffing) |
| Break-Even Time | 18 – 24 months (depending on location and management efficiency) |
| Expected ROI | 20% – 30% annually (varies by location, customer traffic, and events) |
| Revenue Streams | Walk-in play, birthday parties, corporate events, fundraising, law enforcement training |
