1986
40
$150,000
$25,000
$250,000
No
Beach Bum Tanning Center stands as a beacon of excellence in the indoor tanning industry, offering a unique blend of luxury, innovation, and customer-centric services. With over two decades of experience, the brand has established itself as a premier destination for tanning enthusiasts across the New York Metropolitan area. Their commitment to providing top-tier tanning solutions, coupled with a welcoming ambiance, has garnered a loyal clientele and a strong market presence.
Investing in a Beach Bum Tanning Center franchise offers:
Proven Business Model: Benefit from a brand with a track record of success and a loyal customer base.
Comprehensive Support: Receive extensive training and ongoing support to ensure operational excellence.
Innovative Services: Access to state-of-the-art tanning equipment and services that cater to a diverse clientele.
Brand Recognition: Leverage the established reputation of Beach Bum Tanning Center to attract customers.
Established Year:
Beach Bum Tanning Center was founded in 1986, making it a long-standing player in the indoor tanning industry with decades of experience.
Founders & Ownership:
The brand was co-founded by Shachar Schalka, who currently serves as the CEO. The company remains privately owned, maintaining a focus on quality, customer experience, and consistent growth.
Franchise Journey & Units:
Beach Bum Tanning Center began offering franchise opportunities in 2004, allowing entrepreneurs to join a proven business model. Today, the franchise operates over 40 locations across New York, New Jersey, Virginia, and West Virginia, establishing a strong regional presence.
Market Positioning & Industry Category:
The franchise is categorized under Beauty & Personal Care, specifically within the indoor tanning and wellness industry. It has built a premium brand reputation in the Northeastern U.S., known for high-quality tanning services, professional staff, and a modern, inviting salon experience.
Company History & Growth:
Over the decades, Beach Bum Tanning Center has focused on expanding its footprint while maintaining service quality.
The brand has introduced innovative tanning solutions, loyalty programs, and retail products to enhance revenue and customer satisfaction.
The company has adapted to industry trends, including new tanning technologies and safety standards, positioning itself as a trusted and modern tanning brand.
Market Presence in the USA:
The franchise currently operates primarily in the Northeast U.S., with a strong concentration in urban and suburban areas. Its reputation and consistent growth make it an attractive option for franchisees looking to invest in a well-established, reputable brand in the beauty and personal care industry.
Beach Bum Tanning Center is committed to ensuring the success of its franchisees by offering comprehensive support at every stage of the business journey—before launch, during operations, and throughout ongoing growth.
Before opening a franchise location, Beach Bum Tanning Center assists franchisees with:
Site Selection: Expert guidance on choosing high-traffic, profitable locations that align with the brand’s standards.
Lease Negotiation: Support in negotiating favorable lease agreements for new salon spaces.
Salon Design & Layout: Assistance in designing a professional, attractive, and efficient salon layout that enhances the customer experience.
Permitting & Licensing: Guidance in obtaining necessary local permits, business licenses, and compliance certifications.
Opening Strategy: Planning for a smooth launch, including pre-opening marketing and promotional campaigns.
Beach Bum Tanning Center provides thorough operational training to prepare franchisees and staff for day-to-day business management:
Salon Operations: Training on managing tanning equipment, scheduling, safety protocols, and customer service standards.
Staff Management: Guidance on hiring, training, and supervising employees to maintain a professional and customer-focused team.
Inventory Management: Techniques for tracking supplies, retail products, and memberships efficiently.
Technology Training: Instruction on using point-of-sale systems, appointment booking software, and other business tools.
Franchisees receive assistance in promoting their locations and driving customer traffic:
Brand Marketing Materials: Access to professionally designed flyers, posters, and digital assets.
Promotional Campaigns: Support in running seasonal promotions, loyalty programs, and special events.
Digital Marketing Guidance: Training and advice on social media, search engine optimization (SEO), and local online advertising.
Grand Opening Marketing: Assistance with launch events, press releases, and local media outreach to generate initial buzz.
Even after the salon is operational, Beach Bum Tanning Center continues to provide:
Operational Reviews: Regular business performance evaluations and recommendations for improvement.
Business Consultations: One-on-one guidance on managing finances, staffing, and customer engagement.
Training Updates: Continuous education on new tanning technologies, products, and industry trends.
Franchise Network Access: Connection to a network of fellow franchisees for sharing best practices, advice, and collaboration.
Beach Bum Tanning Center seeks franchisees who are entrepreneurial, customer-focused, and financially prepared to operate a premium indoor tanning salon. The ideal candidate aligns with the brand’s vision, values, and operational standards, ensuring long-term success for both the franchisee and the company.
Franchisees should have a strong drive to own and grow a business, with a mindset geared toward taking initiative, problem-solving, and building a profitable enterprise.
A passion for the beauty, wellness, and personal care industry is highly desirable.
Willingness to adapt to new technologies, marketing trends, and operational improvements in a fast-evolving market.
The ideal franchisee is committed to providing exceptional customer experiences, creating a welcoming and professional salon environment.
Strong interpersonal skills are necessary to build relationships with clients, manage staff effectively, and maintain high levels of customer satisfaction.
Focus on service quality, safety standards, and cleanliness, which are core to the Beach Bum Tanning Center brand reputation.
Franchisees should have the capital required to invest in a Beach Bum Tanning Center franchise, including setup costs, operational working capital, and marketing expenses.
While prior business ownership is advantageous, it is not mandatory if the franchisee demonstrates strong financial planning skills and commitment to operational excellence.
Understanding of budgeting, cash flow management, and profit optimization is important for sustained success.
Experience in retail, hospitality, health & beauty, or service-based industries can be helpful.
Knowledge of team management, customer service, and marketing strategies strengthens the ability to run a successful franchise.
Preference for urban or suburban areas in the Northeastern United States, where Beach Bum Tanning Center already has a strong brand presence.
Locations with high foot traffic, proximity to gyms, shopping centers, or wellness hubs are ideal for maximizing customer reach.
High level of integrity, commitment, and resilience.
Strong communication and leadership skills to lead staff and engage with clients effectively.
A long-term vision for growth, understanding that success comes from consistent effort and adherence to brand standards.
| Financial Metric | Estimated Amount / Details | Notes |
|---|---|---|
| Total Investment Required | $150,000 – $250,000 | Includes setup costs, equipment, and initial operations |
| Minimum Investment Required | $150,000 | For smaller locations or lean startup model |
| Franchise Fee | $25,000 – $35,000 | One-time fee paid to acquire the franchise rights |
| Royalty Fee | 6% – 8% of gross sales | Ongoing fee for use of brand and operational support |
| Marketing / Advertising Fee | 2% – 4% of gross sales | Contributes to national and regional marketing campaigns |
| Franchise Units | 40+ units | Currently operational in NY, NJ, VA, WV |
| Infrastructure / Build-Out Cost | $60,000 – $100,000 | Includes salon design, renovations, furniture, and interior setup |
| Equipment Cost | $30,000 – $50,000 | Includes tanning beds, booths, and safety equipment |
| Working Capital | $10,000 – $20,000 | Covers initial operational expenses, staff, utilities, and inventory |
| Expected ROI | 20% – 35% annually | Depends on location, marketing, and operational efficiency |
| Break-Even Time | 12 – 24 months | Average timeline to recover initial investment |
| Potential Revenue Streams | Tanning services, memberships, retail product sales, promotional packages | Multi-channel revenue approach ensures sustainable growth |
