Established
2014
Franchise Units
50
Minimum Investment
$350,000
Franchise Fee
$45,000
Total Investment Range
$650,000
Home Based
No
Description
Moxie Salon and Beauty Bar is a modern, upscale salon franchise designed for today’s image-conscious consumer who values quality, consistency, and experience. Blending professional hair services with a welcoming, boutique-style atmosphere, Moxie has carved out a strong position in the highly resilient U.S. beauty and personal care market.
Unlike traditional salons that rely heavily on individual stylists’ reputations, Moxie is built as a brand-forward business. Clients walk in expecting a consistent, high-end experience whether they are visiting for haircuts, coloring, styling, blowouts, or special-occasion services. The brand emphasizes hospitality, contemporary design, and premium service standards, making it equally attractive to everyday clients and special-event customers.
From a franchise perspective, Moxie offers a scalable salon model backed by structured systems, brand recognition, and centralized support. The concept appeals to investors seeking a service-based business with repeat customers, strong cash flow potential, and long-term relevance. As demand for personal grooming and self-care continues to grow across the U.S., Moxie Salon and Beauty Bar positions franchisees to capture both lifestyle and financial upside in a category that remains recession-resistant and evergreen.
Why Invest in This Franchise?
Investing in Moxie Salon and Beauty Bar means entering a proven industry with built-in demand. Hair and beauty services are non-discretionary for many consumers, creating steady traffic and recurring revenue.
Moxie’s differentiated brand identity allows franchisees to compete above price-driven local salons while remaining more accessible than luxury boutique studios. The franchise benefits from strong brand standards, professionally designed interiors, and a customer experience that encourages loyalty and referrals.
For owners, the business offers diversified revenue streams through multiple service categories, retail product sales, and event-based styling opportunities. The operational model is designed to be manager-run, allowing franchisees to scale to multiple locations without being tied behind the chair. With structured training, marketing support, and operational playbooks, Moxie reduces the typical risks associated with opening an independent salon.
Background
Established Year: 2014
Moxie Salon and Beauty Bar was founded with the goal of redefining the traditional salon experience by creating a brand-led, systemized beauty business rather than a stylist-dependent model. From its inception, the brand focused on delivering consistent service quality, modern salon design, and a hospitality-driven client experience that could be replicated across multiple locations.
The founders identified a clear opportunity in the U.S. beauty industry: consumers wanted upscale, professional salons with predictable results, while investors needed a scalable salon concept supported by strong operating systems. Moxie was built to address both. By standardizing services, training, pricing structures, and branding, the company positioned itself as a franchise-ready platform early in its growth journey.
Over time, Moxie transitioned from company-owned operations to a structured franchise system. This evolution allowed the brand to expand efficiently while maintaining control over quality, culture, and customer experience. Each salon follows consistent design guidelines, service menus, and operational standards, reinforcing brand recognition and customer trust across markets.
Franchise Active Units: 50+ locations across the United States
Ownership: Privately owned
Industry Category: Beauty & Personal Care | Hair & Salon Services
Support Training
Moxie Salon and Beauty Bar offers comprehensive, end-to-end support designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support
Franchisees receive assistance with site selection, lease review guidance, salon layout planning, and build-out standards. The corporate team provides detailed design specifications to ensure every location reflects the brand’s upscale look and feel.
Training Programs
Initial training covers salon operations, staffing models, service standards, customer experience, point-of-sale systems, and financial management. Training is delivered through a combination of in-person sessions, virtual learning, and hands-on operational exposure.
Operational Support
Ongoing operational support includes best practices for stylist recruitment and retention, scheduling optimization, inventory control, and performance benchmarking. Franchisees benefit from standardized operating procedures that simplify daily management.
Marketing & Branding Support
Moxie provides centralized branding, digital marketing guidance, social media frameworks, and local marketing strategies to drive grand openings and sustained customer acquisition. Franchisees receive tools to execute local promotions while maintaining brand consistency.
Ongoing Guidance
Dedicated franchise support teams offer continued coaching, performance reviews, and access to updated systems as the brand evolves. This ensures franchisees stay competitive and aligned with industry trends.
Ideal Candidate
The ideal Moxie franchisee is a business-minded entrepreneur with a passion for customer experience and team leadership. Direct salon or beauty industry experience is helpful but not required; many successful owners come from hospitality, retail, or service-based business backgrounds.
Strong candidates are organized, people-focused, and comfortable managing teams of stylists and support staff. They value systems, brand standards, and consistent execution. Franchisees should have the financial capacity to invest in a premium build-out and working capital, along with the commitment to follow a proven operational model.
Moxie is well-suited for single-unit owners as well as multi-unit operators looking to scale within a defined territory. Ideal locations include high-visibility retail corridors, lifestyle centers, and affluent suburban markets with strong demographics and repeat customer potential.
Financial Detail
| Financial Component | Estimated Details (USD) |
|---|---|
| Total Investment Range | $350,000 – $650,000 |
| Minimum Investment Required | ~$350,000 |
| Initial Franchise Fee | ~$45,000 |
| Royalty Fee | ~6% of gross sales |
| Brand / Marketing Fund | ~2% of gross sales |
| Initial Build-Out & Leasehold Improvements | $180,000 – $300,000 |
| Furniture, Fixtures & Equipment (FF&E) | $70,000 – $120,000 |
| Technology & POS Systems | $8,000 – $15,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Grand Opening & Local Marketing Budget | $15,000 – $30,000 |
| Working Capital (3–6 months) | $40,000 – $80,000 |
| Franchise Term | 10 years (renewable) |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Moderate to strong, dependent on staffing, location & local marketing |
| Primary Revenue Streams | Hair services, beauty services, retail product sales, event & premium services |