1981
40
$228,495
$35,000
$548,415
No
Beach Hut Deli offers a distinctive franchise opportunity that combines gourmet deli fare with a laid-back beach atmosphere. Founded in 1981 by Troy Feist, the brand has grown from a single location near Folsom Lake to over 40 establishments across California, Nevada, and Oregon . Known for its signature sandwiches like the "Surfin' Bird," Beach Hut Deli provides a unique dining experience that appeals to a broad demographic, including families, college students, and professionals.
Proven Business Model: With an average revenue of $658,000 per unit, Beach Hut Deli demonstrates strong financial performance .
Unique Brand Identity: The beach-themed ambiance and signature menu items set Beach Hut Deli apart in the competitive deli market.
Community Engagement: Active involvement in local communities and schools fosters customer loyalty and brand recognition.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure operational success.
Established Year: Beach Hut Deli was founded in 1981 by entrepreneur Troy Feist near Folsom Lake in California.
Founders & Brand Journey: Troy Feist started the brand with the vision of creating a casual, beach-inspired deli experience that combines high-quality ingredients with a fun, relaxed atmosphere. From its single location, the brand quickly gained popularity for its signature sandwiches and fresh, made-to-order menu items.
Franchise Units & Expansion: Beach Hut Deli began franchising in 2002, enabling rapid expansion throughout the Western United States. Today, the brand operates over 40 locations across California, Nevada, and Oregon, with plans for further growth in suburban and urban markets.
Ownership: The company is owned by Beach Hut, LLC, a California-based Limited Liability Company formed on October 17, 2002. The ownership structure allows for centralized support and guidance to franchisees while maintaining consistent brand standards across all locations.
Market Presence & Industry Category: Beach Hut Deli belongs to the fast-casual dining sector, which blends quick service with high-quality food and an inviting ambiance. Its market presence is strongest in the Western U.S., particularly in communities with high foot traffic and family-oriented neighborhoods. The brand has cultivated a reputation for fresh, healthy, and creatively crafted deli sandwiches with a unique beach-themed experience.
Company History & Achievements: Over four decades, Beach Hut Deli has evolved from a single local deli to a recognized regional franchise. It has built a loyal customer base by emphasizing quality ingredients, friendly service, and community engagement. The company continues to innovate its menu and operational practices, positioning itself as a competitive and appealing franchise opportunity in the growing fast-casual market.
Beach Hut Deli offers a comprehensive support and training program designed to help franchisees successfully launch, operate, and grow their business. From pre-launch guidance to ongoing operational assistance, franchisees receive the tools and resources needed to maintain consistent brand standards and achieve profitability.
1. Pre-Launch Support:
Site Selection Assistance: Beach Hut Deli helps identify ideal locations based on demographics, foot traffic, competition, and local market potential.
Build-Out & Design Support: Guidance on restaurant layout, interior design, and equipment setup to ensure a functional and inviting space that reflects the beach-themed brand.
Initial Planning & Budgeting: Assistance with financial projections, startup costs, and resource allocation to prepare franchisees for a successful opening.
2. Training Program:
Comprehensive Training Hours: Franchisees undergo approximately 131 hours of structured training, including both classroom instruction and on-the-job hands-on learning.
Classroom Training: 4 hours covering company policies, operational procedures, and management strategies.
On-the-Job Training: 127 hours at an existing Beach Hut Deli location to gain practical experience in food preparation, customer service, inventory management, and daily operations.
Staff Training: Guidance on hiring, onboarding, and training employees to maintain consistent quality and service standards.
3. Operational Support:
Ongoing Assistance: Continuous support from corporate staff to address operational challenges and optimize restaurant performance.
Inventory & Supplier Management: Help with sourcing quality ingredients, managing inventory, and establishing relationships with approved suppliers.
Technology & Systems Support: Assistance with point-of-sale systems, reporting, and operational software to streamline management and improve efficiency.
4. Marketing & Promotional Support:
Local Marketing Guidance: Help with community engagement, social media, and promotions to attract and retain customers.
Brand Marketing Campaigns: Access to national and regional marketing strategies to strengthen brand recognition.
Advertising Materials: Templates and resources for in-store signage, online marketing, and promotional campaigns.
5. Ongoing Support & Franchise Network:
Regular Updates: Franchisees receive ongoing updates on menu innovations, operational improvements, and best practices.
Franchisee Network: Access to a community of fellow franchisees to share ideas, solve problems, and learn from collective experiences.
Continuous Improvement: Support for operational audits, performance reviews, and guidance to help franchisees maximize efficiency and profitability.
Summary:
Beach Hut Deli’s support and training system is designed to give franchisees a strong foundation, reduce operational risk, and ensure long-term success. From pre-opening planning to daily operations and marketing, the franchise provides hands-on guidance, practical experience, and ongoing assistance at every stage of business growth.
The ideal Beach Hut Deli franchisee is someone who combines entrepreneurial drive with a passion for quality food and customer service. The franchise seeks individuals who are motivated to grow a business while maintaining the high standards and brand identity that have made Beach Hut Deli successful.
1. Business Background:
Prior experience in the foodservice industry is helpful but not mandatory.
Strong management, leadership, and organizational skills are essential to run day-to-day operations effectively.
Experience in retail, hospitality, or small business ownership can be advantageous but is not a strict requirement.
2. Passion & Commitment:
A genuine enthusiasm for customer service and providing an exceptional dining experience.
Dedication to upholding the brand’s values, including quality, freshness, and community engagement.
Interest in building long-term relationships with the local community, fostering repeat business, and promoting brand loyalty.
3. Investment Capability:
Recommended minimum net worth: $400,000.
Recommended liquid assets: $200,000 or more to cover initial investment and operational costs.
Ability to commit financially and emotionally to the growth of the franchise.
4. Location Preference & Business Environment:
Ideal franchisees are interested in operating in suburban or urban areas with high foot traffic, office complexes, and family-oriented neighborhoods.
Open to managing both dine-in and takeout/delivery operations, as Beach Hut Deli emphasizes multi-channel customer engagement.
5. Entrepreneurial Traits:
Self-motivated and able to take initiative in marketing, staffing, and daily operations.
Strong interpersonal and communication skills to lead staff, engage with customers, and interact with the broader community.
Comfortable following a proven operational system while also being innovative in local marketing and community outreach.
Summary:
The ideal Beach Hut Deli franchisee is a motivated, customer-focused entrepreneur who has the financial resources and leadership skills to successfully manage a fast-casual restaurant. They are committed to maintaining the brand’s reputation while actively contributing to its growth and community presence.
| Financial Component | Details |
|---|---|
| Total Investment Required | $228,495 – $548,415 |
| Minimum Investment Required | $228,495 |
| Franchise Fee | $35,000 |
| Infrastructure / Build-Out Cost | Varies depending on location and size of restaurant |
| Marketing Budget | 1.5% of gross sales allocated to advertising |
| Working Capital | Recommended to cover initial operational expenses (varies by location) |
| Royalty Fees | Not publicly specified; franchisees must inquire directly |
| Expected Annual Revenue per Unit | Average $658,000 per unit |
| Break-Even Time | Varies based on location, market conditions, and operational efficiency |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering services, retail merchandise |
