1982
35
₹ 50,00,000
₹ 15,00,000
₹ 50,00,000
No
Berco's franchise offers an exceptional opportunity to be part of an iconic Indian restaurant brand synonymous with quality and taste in Asian cuisine. The franchise concept is built on delivering an authentic and diverse menu that appeals to Indian consumers’ increasing appetite for international flavors, particularly Chinese and Thai food. Berco's is well-known for its inviting ambiance, attentive service, and consistent food quality, making it a preferred dining destination for families, young professionals, and food enthusiasts alike.
With a strong brand recall and loyal customer base, Berco's has successfully positioned itself as a leader in the casual dining sector, offering franchise partners a proven business model backed by decades of experience. The franchise concept includes multiple formats such as dine-in, takeaway, and cloud kitchens, offering flexibility to investors in different markets and locations.
Strong Brand Legacy: Over 40 years of operational excellence and brand loyalty in India’s F&B market.
Growing Market Demand: Increasing consumer preference for Asian cuisine and casual dining experiences, especially in urban and emerging tier-2 cities.
Proven Business Model: Established operational protocols, menu, and customer service standards reduce risks for franchisees.
Multiple Revenue Streams: Dine-in, delivery, takeaway, and cloud kitchen models maximize profitability.
Comprehensive Support: Extensive franchisee training and ongoing operational, marketing, and supply chain support.
High ROI Potential: Competitive pricing, established supplier relationships, and brand reputation facilitate attractive returns.
Adaptability: Flexibility to scale or customize the format to suit local market dynamics and consumer trends.
Established Year: 1982
Founders: Mr. R.C. Sekhri and Mr. Surender Sekhri
Berco's was founded in 1982 in the heart of New Delhi, India, by visionary entrepreneurs Mr. R.C. Sekhri and his son, Mr. Surender Sekhri. What started as a small eatery in Connaught Place has evolved into one of India’s most respected and enduring Chinese and Thai cuisine restaurant brands. Over four decades, Berco's has built a strong reputation for delivering authentic Asian flavors with consistent quality and excellent customer service.
The brand is privately owned and operated by the Sekhri family and has grown organically, opening more than 35 outlets across key metropolitan and tier-2 cities in India. Berco's operates within the fast-growing Food & Beverage (F&B) industry category, specializing in premium casual dining with a focus on Chinese and Thai culinary experiences. The brand’s long-standing market presence and adaptability have helped it maintain a competitive edge in the dynamic Indian dining landscape.
Berco's offers a thorough support system to empower franchise partners from pre-launch to ongoing operations:
Pre-launch Support: Assistance with site selection, outlet design, staff recruitment, and initial inventory sourcing.
Training Programs: Comprehensive initial training covering culinary standards, service protocols, hygiene, and safety compliance, led by experienced professionals.
Operational Support: Detailed manuals and continuous on-ground support from dedicated franchise managers to maintain brand standards and resolve operational challenges.
Marketing Assistance: National and regional marketing campaigns, digital marketing support, local store promotions, and branding materials to boost customer acquisition.
Academic Support: Continuous knowledge sharing through workshops, webinars, and refresher courses to keep franchisees updated on industry trends and innovations.
Supply Chain & Vendor Management: Access to reliable, cost-effective suppliers ensuring consistent quality of raw materials and ingredients.
The ideal franchisee for Berco’s is someone who aligns closely with the brand’s values and operational needs, ensuring the franchise’s success and long-term growth. Below are the key attributes, skills, and qualifications that make a perfect fit:
A strong interest or background in the foodservice industry, hospitality, or customer-centric businesses is highly desirable.
Enthusiasm for delivering quality dining experiences, particularly in the Asian cuisine segment.
Prior experience in running a business, managing retail or food outlets, or handling customer service operations can be very beneficial.
Ability to manage day-to-day operations, including staff supervision, inventory control, and customer satisfaction.
Financially capable of investing between ₹50 Lakhs to ₹1.2 Crores based on the chosen location and outlet format.
Able to manage working capital for smooth operation, including marketing and staff salaries.
Willingness to adhere strictly to Berco’s operational guidelines, quality standards, and customer service protocols.
Committed to maintaining the brand’s reputation by consistently delivering the experience customers expect.
Strong leadership qualities to recruit, train, and motivate a dedicated team.
Capable of fostering a positive work culture that enhances productivity and service quality.
Ideally located in metropolitan cities or emerging urban centers where demand for quality Asian cuisine is high.
Good understanding of local market dynamics, customer preferences, and competitive landscape.
Proactive and motivated to grow the business by leveraging marketing support, operational efficiency, and customer engagement.
Eager to innovate within the framework provided by the brand to maximize profitability.
| Parameter | Details (INR) |
|---|---|
| Total Investment | ₹50 Lakhs – ₹1.2 Crores |
| Franchise Fee | ₹15 Lakhs – ₹20 Lakhs |
| Infrastructure Cost | Included within total investment |
| Marketing Budget | Typically 2% – 3% of monthly revenue |
| Working Capital | ₹5 Lakhs – ₹10 Lakhs |
| Royalty Fee | 6% – 8% of net sales |
| Expected ROI | 18% – 25% annually |
| Break-even Time | 12 to 18 months |
| Revenue Streams | Dine-in sales, delivery, takeaway, catering, cloud kitchen |
