2009
85
$300,000
$59,500
$202,010
No
Best Choice Roofing (BCR) is a premier roofing franchise that has revolutionized the home services industry with its customer-first approach and rapid project turnaround. Founded in 2009 by Wayne Holloway, BCR has grown into one of the nation's most successful roofing contractors, completing over 70,000 projects across 85+ locations in 32 states. With a commitment to quality, efficiency, and innovation, BCR offers franchisees a proven business model in the lucrative $52 billion roofing industry.
Proven Profitability: Franchisees average $8.2 million in gross sales, with top locations exceeding $14 million annually.
Rapid Return on Investment: Some franchisees report breaking even within just three months of operation.
Recession-Resilient Industry: Roofing services remain in constant demand, driven by weather events and the necessity of home maintenance.
Comprehensive Support: BCR provides extensive training, marketing resources, and operational assistance to ensure franchisee success.
Established Year:
Best Choice Roofing (BCR) was founded in 2009 by Wayne Holloway, with a vision to create a customer-centric roofing company that blends high-quality workmanship with exceptional service.
Franchise Units:
Since its inception, BCR has grown rapidly, now operating 85+ franchise locations across 32 U.S. states. This expansion reflects both the strong demand for roofing services and the effectiveness of its franchise model.
Founders and Ownership:
Wayne Holloway, the founder, continues to lead the company with a focus on franchising growth. BCR is privately held, which allows for agile decision-making and maintaining a consistent brand quality across all locations.
Brand Journey and Company History:
2009: Founded to provide high-quality roofing solutions with a customer-first approach.
2011: Achieved Owens Corning Platinum Preferred Contractor status, a hallmark of excellence in roofing standards.
2012–Present: Rapid franchise expansion, recognition for superior customer service, and awards for national volume and operational excellence.
Today: BCR is recognized as one of the leading roofing franchises in the U.S., with a strong foothold in both residential and commercial roofing markets.
Market Presence:
BCR has established a strong presence in major U.S. markets and continues to expand into underserved regions.
The company operates in the home services category, specifically in roofing, which is a recession-resilient sector due to constant demand from weather-related damage and regular home maintenance needs.
Industry Category:
BCR belongs to the roofing and home improvement industry, which is valued at over $50 billion annually in the U.S. This sector is projected to grow steadily, driven by increasing property maintenance demands, severe weather events, and new housing construction.
Awards and Recognition:
Owens Corning Platinum Preferred Contractor since 2011.
Seven-time recipient of the National Volume Award.
Recognized as one of the fastest-growing roofing franchises in the country.
Summary:
Best Choice Roofing has built a reputation for reliability, quality, and customer satisfaction, which makes it a compelling choice for franchisees seeking a strong, proven brand with significant growth potential in the U.S. home services market.
Best Choice Roofing (BCR) provides a comprehensive support system designed to help franchisees succeed at every stage of their business — from pre-launch planning to ongoing operations and growth. The support covers operational guidance, marketing, technology, and continuous training.
Before opening a franchise, BCR ensures franchisees are fully prepared to run their business successfully:
Initial Training Program: A 5-day intensive training program covering the BCR business model, company policies, and operational processes.
Hiring & Team Building Guidance: Assistance in recruiting skilled employees, including project managers, sales staff, and field crews.
Territory Planning: Support in identifying and developing a profitable territory, including market analysis and local demand assessment.
Operations Setup: Guidance on setting up the office, warehouse, and vehicles for roofing operations.
Grand Opening Support: Marketing strategies and launch campaigns to attract initial customers and build brand awareness in the new market.
BCR provides ongoing operational guidance to ensure franchisees maintain efficiency and high service quality:
Standard Operating Procedures (SOPs): Comprehensive manuals for every aspect of the business, from roofing installations to customer service.
Project Management Tools: Access to proprietary software for scheduling, tracking projects, and managing crews.
Field Support: On-site visits by corporate representatives to assist with operational challenges, ensuring quality and compliance with brand standards.
Customer Service Training: Coaching on handling client inquiries, complaints, and warranty management to maintain a strong reputation.
Marketing is a critical aspect of BCR’s franchise success, and the company offers strong support in this area:
National Marketing Campaigns: Access to corporate-led advertising campaigns, including online, TV, and print media.
Local Marketing Assistance: Guidance for local campaigns, social media management, and community outreach programs.
Lead Generation Services: Corporate call center helps generate and schedule appointments for franchisees, improving sales opportunities.
Promotional Materials: Professionally designed brochures, flyers, and digital content to support franchisee marketing efforts.
BCR emphasizes continuous development to keep franchisees and their teams updated:
Regular Webinars & Workshops: Covering new products, industry trends, and advanced sales techniques.
Quarterly In-Person Meetings: Franchisee meetings for networking, sharing best practices, and corporate updates.
Performance Coaching: Tailored advice on improving efficiency, customer satisfaction, and revenue growth.
Technology & Software Training: Updates on proprietary systems for managing projects, finances, and customer relationships.
BCR’s support extends throughout the lifecycle of the franchise:
Ongoing advice on expanding into new territories.
Guidance on insurance claims and storm-damage projects.
Access to a network of experienced franchisees for mentoring and collaboration.
Best Choice Roofing (BCR) seeks franchisees who are not just investors but entrepreneurs with a vision, leadership skills, and a passion for service. The brand is designed for individuals who want to build a thriving business in the lucrative home services industry with support from a proven franchise system.
Entrepreneurial Mindset: Ideal franchisees are self-motivated and proactive in managing and growing a business.
Business or Management Experience: Experience in sales, management, operations, or a similar role is highly beneficial. While prior roofing experience is not mandatory, knowledge of running teams and managing projects is important.
Leadership Skills: Ability to recruit, train, and manage a high-performing team, including office staff, sales representatives, and field crews.
Customer-Centric Approach: Franchisees must value exceptional customer service, as BCR emphasizes quality and client satisfaction.
Long-Term Commitment: Willingness to invest time, energy, and resources into building a sustainable business over the long term.
Hands-On Involvement: Active engagement in daily operations, sales, and team development is encouraged for maximum growth.
Minimum Net Worth: $300,000.
Liquid Capital: $100,000 available for initial investment and operational expenses.
Investment Readiness: Ability to handle the initial franchise fee, setup costs, and working capital requirements while sustaining operations until the business reaches profitability.
Market Development Interest: Preference for individuals interested in expanding into high-demand or underserved areas, ensuring strong market potential.
Community-Oriented: Franchisees who are willing to engage with local communities and build trust through reputation and word-of-mouth marketing.
Problem-Solving Skills: Ability to handle operational challenges, customer issues, and staff management effectively.
Adaptability: Open to following the proven BCR system while tailoring strategies to local market needs.
Growth-Oriented: Ambitious individuals aiming to expand their business, potentially owning multiple territories or units in the future.
| Financial Item | Details / Range |
|---|---|
| Initial Franchise Fee | $59,500 |
| Total Investment Required | $117,410 – $202,010 |
| Minimum Net Worth Required | $300,000 |
| Liquid Capital Requirement | $100,000 |
| Royalty Fee | 6% of gross sales |
| Brand Fund / Marketing Contribution | Up to 3% of gross sales (currently 1%) |
| Average Gross Sales per Location | $8.2 million annually |
| Top Location Gross Sales | $14 million annually |
| Break-Even Time | As little as 3 months for some franchisees |
| Revenue Streams | Direct-to-consumer sales, insurance claims, storm damage restoration |
| Marketing Budget | Provided by corporate support + local marketing funds |
| Infrastructure / Setup Costs | Office setup, vehicles, equipment, initial inventory |
| Working Capital | Included in total investment to sustain initial operations |
