Established
2000
Franchise Units
5
Minimum Investment
$300,000
Franchise Fee
$25,000
Total Investment Range
$750,000
Home Based
No
Description
Rex’s Chicken has carved out a strong position in the highly competitive U.S. quick-service restaurant space by focusing on what customers love most—bold Southern flavors, crispy hand-breaded chicken, generous portions, and approachable pricing. Built on a simple but powerful menu, the brand delivers consistent quality whether guests dine in, take out, or order through delivery platforms.
What sets Rex’s Chicken apart is its ability to combine old-school comfort food appeal with modern operational efficiency. The concept is designed for speed, volume, and repeat business, making it especially attractive in urban neighborhoods, suburban corridors, college towns, and value-driven markets across the United States. With fried chicken remaining one of the fastest-growing QSR categories, Rex’s Chicken benefits from strong consumer demand, loyal customers, and broad demographic appeal.
From its distinctive seasoning profile to its scalable store formats, Rex’s Chicken has been built with franchising in mind. Franchise partners gain access to a recognizable brand, a streamlined operating model, and a menu that performs well across lunch, dinner, and late-night dayparts. For entrepreneurs seeking a proven fried chicken concept with strong unit economics and national expansion potential, Rex’s Chicken presents a compelling franchise opportunity in the U.S. market.
Why Invest in This Franchise?
Investing in a Rex’s Chicken franchise means entering a high-demand food segment with a brand that emphasizes simplicity, speed, and flavor consistency.
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High-Demand Category – Fried chicken continues to outperform many QSR segments due to its affordability and universal appeal.
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Strong Brand Identity – Rex’s Chicken focuses on bold seasoning and a recognizable Southern-style positioning that resonates with customers.
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Operational Simplicity – Limited menu complexity helps control food costs, reduce waste, and streamline staff training.
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Multiple Revenue Channels – Dine-in, takeout, drive-thru (where applicable), and third-party delivery all contribute to sales.
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Scalable Model – The concept adapts well to single units, multi-unit ownership, and regional development strategies.
Background
Rex’s Chicken was founded with the goal of delivering authentic Southern-style fried chicken using proprietary seasoning blends and time-tested cooking methods. From its early beginnings, the brand focused on consistency, value, and speed of service—three pillars that continue to define its success today.
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Established Year – 2000
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Brand Journey – Starting as a local favorite, Rex’s Chicken expanded through franchising to meet growing demand in multiple U.S. markets.
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Ownership Structure – Operates under a franchisor-franchisee model, supporting both single-unit and multi-unit operators.
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Franchise Active Units – 5
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Market Presence in the USA – Rex’s Chicken has established a footprint in urban and suburban markets where value-driven QSR dining is in high demand.
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Industry Category – Quick-Service Restaurant (QSR) specializing in fried chicken and comfort food.
The company’s steady expansion reflects its ability to maintain quality while scaling operations across diverse markets.
Support Training
Rex’s Chicken offers comprehensive franchise support designed to guide owners from site selection through long-term operations.
Pre-Launch Support
Franchisees receive assistance with site evaluation, lease review guidance, restaurant layout planning, and equipment specifications. The franchisor helps ensure each location meets brand standards and is optimized for workflow efficiency.
Training Programs
New franchise owners and key managers participate in structured training covering food preparation, kitchen operations, inventory management, staff scheduling, and customer service standards. Training blends classroom instruction with hands-on experience in operating locations.
Operational Support
Ongoing support includes standard operating procedures, quality control guidelines, supply chain coordination, and cost-management systems designed to protect margins and consistency.
Marketing & Branding Support
Rex’s Chicken supports franchisees with national and regional marketing strategies, promotional calendars, and local store marketing guidance to drive traffic and build brand awareness.
Ongoing Assistance
Franchisees benefit from continued access to field support, operational updates, menu innovation guidance, and performance benchmarking to help maximize unit profitability over time.
Ideal Candidate
The ideal Rex’s Chicken franchisee is a motivated entrepreneur or investor who values operational discipline and customer experience.
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Business Background – Prior restaurant or QSR experience is helpful but not mandatory; strong management skills are essential.
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Hands-On or Semi-Absentee – Suitable for owner-operators as well as structured management investors.
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Financial Capability – Ability to meet investment requirements and maintain adequate working capital.
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Passion for Food & Service – Commitment to quality, cleanliness, and guest satisfaction.
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Location Preference – Interest in high-traffic urban, suburban, or value-oriented trade areas across the USA.
Multi-unit operators and area developers are also well-suited for Rex’s Chicken’s scalable growth model.
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 – $40,000 |
| Total Initial Investment | $300,000 – $750,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Net Worth Requirement | $250,000+ |
| Leasehold Improvements | $120,000 – $300,000 |
| Equipment & Fixtures | $90,000 – $180,000 |
| Signage & Branding | $10,000 – $25,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $30,000 – $75,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing Fund Contribution | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 36 Months |
| Expected ROI | Market & management dependent |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
