2010
2
$6,500
$5,000
$250,000
No
Billy’s Gourmet Hot Dogs is a Denver-based culinary destination renowned for its innovative approach to the classic American hot dog. Founded in 2010, the brand has transformed the humble hot dog into a gourmet experience, offering a diverse menu that includes specialty hot dogs, gourmet sausages, and unique burgers. With a strong presence in Colorado and recent expansions into the Southeast, Billy’s Gourmet Hot Dogs presents a compelling franchise opportunity for entrepreneurs seeking to invest in a proven, scalable, and beloved food concept.
Proven Concept: Billy’s Gourmet Hot Dogs has established a loyal customer base in Denver and is expanding into new markets, demonstrating the brand's appeal and scalability.
Diverse Menu Offerings: The franchise offers a wide range of products, including specialty hot dogs, gourmet sausages, and unique burgers, catering to various customer preferences.
Flexible Business Models: With options ranging from food trucks to full-scale restaurants, franchisees can choose the model that best fits their investment capacity and market conditions.
Comprehensive Support: Billy’s Gourmet Hot Dogs provides extensive training and ongoing support to ensure franchisee success.
Established Year:
Billy’s Gourmet Hot Dogs was founded in 2010 in Denver, Colorado. The brand was created to elevate the classic American hot dog into a gourmet culinary experience.
Founders:
The company was founded by Bill Feid, who was inspired by his love for high-quality, flavorful hot dogs from his childhood in Chicago. Feid’s vision was to combine classic flavors with innovative ingredients, creating a menu that appeals to both traditional and adventurous eaters.
Franchise Units:
Currently, Billy’s Gourmet Hot Dogs operates two locations in Colorado—the flagship in Denver and a larger venue in Englewood. The brand has recently expanded into the Southeastern United States, with new locations in Gulf Shores and Orange Beach, Alabama. While the exact total number of franchise units is not publicly disclosed, the company is actively pursuing growth and franchise expansion.
Ownership:
Billy’s Gourmet Hot Dogs is privately owned by Bill Feid and his management team, who continue to oversee the brand’s expansion strategy.
Brand Journey & Company History:
2010: The first location opens in Denver, quickly gaining popularity for its unique gourmet hot dogs and creative menu items.
2012: Second Colorado location opens in Englewood with expanded seating and amenities.
2024–2025: Strategic expansion into the Southeastern U.S., targeting high-footfall areas along the Alabama Gulf Coast.
Market Presence in the USA:
The brand has a strong foothold in Colorado and is strategically expanding into new regions with promising growth potential, especially in tourist-heavy and coastal markets.
Industry Category:
Billy’s Gourmet Hot Dogs falls under the quick-service restaurant (QSR) segment, specifically focusing on gourmet hot dogs, sausages, and casual American cuisine.
Other Information:
The brand emphasizes quality ingredients, community engagement, and innovative menu offerings, which have helped build a loyal customer base and a reputation for excellence in the gourmet fast-casual sector. The flexible franchise model—offering full-service restaurants, food trucks, and hot dog carts—makes it accessible to various types of investors.
Billy’s Gourmet Hot Dogs offers a comprehensive support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
Training: A thorough training program covering operations, customer service, inventory management, and marketing strategies.
Marketing Support: Access to branded materials, digital marketing strategies, and promotional campaigns to drive customer engagement.
Ongoing Operational Support: Regular visits from corporate representatives to provide operational guidance and ensure adherence to brand standards.
Supply Chain Support: Assistance with sourcing high-quality ingredients and managing inventory to maintain product consistency.
The ideal franchisee for Billy’s Gourmet Hot Dogs is:
Passionate About Food: An individual who shares a love for gourmet cuisine and understands the importance of quality ingredients.
Business Savvy: Experience in managing a business, preferably in the food service industry, with strong leadership and organizational skills.
Community-Oriented: A person who values community engagement and is eager to build relationships with local customers.
Financially Capable: Ability to invest in the franchise and manage operational costs effectively.
Location Preferences: Interest in establishing locations in both urban and suburban areas with high foot traffic and a strong dining culture.
| Financial Element | Details / Range |
|---|---|
| Total Investment Required | $6,500 (for a hot dog cart) – $250,000+ (for full-service restaurant) |
| Minimum Investment Required | $6,500 (hot dog cart model) |
| Franchise Fee | $5,000 (cart), $15,000 (food truck), $30,000 (restaurant) |
| Franchise Units | 2 established in Colorado; additional locations in Gulf Shores & Orange Beach, Alabama (expanding) |
| Infrastructure Cost | Varies by location and model; includes build-out, equipment, and initial inventory |
| Marketing Budget | Franchisees are recommended to allocate funds for local marketing; guidance provided by corporate |
| Working Capital | Varies by model; enough to cover initial operating expenses before break-even |
| Royalty Fees | Provided during franchise disclosure; typically a percentage of gross sales |
| Expected ROI | Varies by location and model; detailed projections provided during franchise application |
| Break-Even Time | Typically 12–24 months depending on location, traffic, and operational efficiency |
| Potential Revenue Streams | In-store sales, food trucks, catering, online ordering platforms |
