Established
2024
Franchise Units
50
Minimum Investment
₹ 1,20,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 1,20,00,000
Home Based
No
Description
Birla Opus, the home and lifestyle brand from the Aditya Birla Group, is redefining premium furniture and interior experiences in India. With a focus on innovation, design, and sustainability, Birla Opus offers a unique business opportunity for entrepreneurs looking to enter the booming Indian furniture and home décor market through a reputed legacy brand.
Background
Launched in 2024, Birla Opus is a venture of Aditya Birla Group, one of India’s largest and most respected conglomerates. The brand was conceptualized to meet the growing demand for quality lifestyle products and aspirational living. With flagship experience centres and digitally integrated services, Birla Opus aims to tap into India's growing urban and semi-urban demand for smart, elegant furniture solutions.
Support Training
Birla Opus provides comprehensive support to its franchise partners, ensuring a smooth onboarding and successful store operation. Support includes:
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Store design and layout assistance
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Training for sales and technical staff
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Inventory planning and product selection
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Marketing and branding support
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Tech and digital POS setup
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Ongoing operations consulting
Ideal Candidate
Birla Opus seeks passionate and design-conscious entrepreneurs who:
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Have experience in retail or real estate
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Possess business acumen and a customer-first mindset
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Are capable of investing in a premium retail brand
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Can manage a team and maintain brand quality
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Are willing to follow brand SOPs and guidelines
Financial Detail
Franchise Fee: ₹10 Lakhs to ₹15 Lakhs
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Total Investment Range: ₹1.2 Crores – ₹2.5 Crores
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Minimum Investment: ₹1.2 Crores
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Franchise Units (Planned by 2025): 50+ stores across India
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Area Required: 2,000 – 5,000 sq. ft. (preferably high footfall areas or premium zones)