2019
5
$246,000
$36,000
$400,000
No
Blueprint Cookies is redefining the dessert industry by blending exceptional cookie craftsmanship with a hospitality-first approach. Founded in 2019, this Florida-based bakery has quickly become a beloved brand known for its warm, welcoming atmosphere and hand-crafted, small-batch cookies. With a mission to uplift and empower individuals on their unique life journeys, Blueprint Cookies offers more than just a sweet treat—it provides a blueprint for joy.
As the brand expands through franchising, it seeks like-minded individuals who share its passion for people, quality, and community. Franchisees are not merely business owners; they are partners in spreading happiness and creating memorable experiences for guests.
People-First Philosophy: Blueprint Cookies prioritizes its team members, fostering a culture of empathy, kindness, and support. This approach leads to high employee satisfaction and exceptional customer service.
Proven Business Model: With a growing presence in Florida and Pennsylvania, the brand has demonstrated scalability and market appeal.
Unique Brand Identity: The combination of gourmet cookies and a hospitality-centric experience sets Blueprint Cookies apart in the competitive dessert industry.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to succeed.
Established Year & Founders:
Blueprint Cookies was founded in 2019 in Fort Lauderdale, Florida, by Adam August and Nick Hicks. The founders envisioned a brand that goes beyond just baking cookies—they wanted to create a people-first, community-oriented business that spreads joy and empowerment. Their philosophy centers on treating team members, customers, and the community with care, empathy, and respect, which has become a hallmark of the brand.
Brand Journey & Company History:
Blueprint Cookies started as a single bakery location in Fort Lauderdale, quickly gaining a reputation for gourmet, small-batch cookies paired with a warm and welcoming environment. The brand differentiates itself by emphasizing hospitality, employee well-being, and customer experience, positioning it uniquely within the dessert and bakery industry.
The company has grown steadily, opening additional corporate locations in Plantation, Boca Raton, and Philadelphia. Its mission to create a "blueprint for joy" has resonated with customers and communities alike, driving strong brand loyalty and recognition.
Franchise Units & Expansion:
Blueprint Cookies began offering franchising opportunities in 2022, allowing entrepreneurs to replicate its successful business model. As of September 2025, the brand operates five locations in the United States and one international location in Dubai, UAE. This expansion demonstrates both domestic growth potential and the brand’s scalability.
Ownership & Market Presence:
The company is privately held and remains focused on quality control, brand consistency, and customer satisfaction. Within the United States, Blueprint Cookies competes in the bakery and dessert industry, a market characterized by growing demand for premium, experience-driven dessert offerings.
Industry Category & Positioning:
Blueprint Cookies operates in the fast-casual bakery and dessert segment, targeting consumers who seek high-quality, handcrafted cookies along with an exceptional hospitality experience. The brand’s people-centric philosophy sets it apart from competitors, positioning it not just as a dessert provider, but as a community-focused, values-driven business.
Other Notable Information:
The brand emphasizes employee training and career development, making it attractive to team members and prospective franchisees alike.
Blueprint Cookies incorporates innovative marketing strategies, including social media campaigns and community engagement initiatives, to drive customer traffic and brand awareness.
Its small-format store model allows for flexible location choices in both urban and suburban areas, maximizing reach and profitability for franchisees.
Blueprint Cookies offers a robust support system for its franchisees:
Pre-Launch Training: Comprehensive onboarding covering operations, customer service, and brand standards.
Operational Support: Ongoing assistance with inventory management, staffing, and quality control.
Marketing Resources: Access to a proven marketing playbook, including digital campaigns and local promotional strategies.
Continuous Education: Regular updates and training sessions to keep franchisees informed about industry trends and company innovations.
This commitment to support ensures that franchisees are well-prepared to deliver the exceptional Blueprint Cookies experience to their communities.
Blueprint Cookies seeks franchisees who not only have the financial capability to invest in a growing brand but also share the company’s people-first philosophy and community-oriented mission. The ideal franchisee combines passion, business acumen, and a dedication to operational excellence.
Key Characteristics:
People-Oriented & Empathetic:
Franchisees should value strong relationships with employees, customers, and the community.
They must be committed to creating a welcoming, inclusive, and positive environment, reflecting Blueprint Cookies’ core mission of spreading joy and empowerment.
Entrepreneurial & Hands-On:
Ideal candidates are willing to be actively involved in daily operations, from managing staff to maintaining high-quality standards.
They should have leadership experience and the ability to inspire their teams to deliver exceptional customer service.
Community-Focused:
Franchisees should be passionate about building connections within their local area, participating in events, and promoting the brand as a positive community presence.
A background in hospitality, retail, or service-oriented businesses is highly advantageous.
Financially Capable & Committed:
Candidates should have the investment capability to meet the franchise requirements, including the franchise fee, startup costs, and working capital.
They must be prepared for the initial stages of business development and capable of sustaining operations until profitability.
Passionate About the Brand & Mission:
Blueprint Cookies values franchisees who align with the brand’s mission of uplifting individuals and communities.
A genuine enthusiasm for high-quality desserts, hospitality, and people-centric business operations is essential.
Strategic Thinker & Problem Solver:
The ideal franchisee can make sound business decisions, analyze market conditions, and implement strategies that drive growth.
They should be adaptable and innovative, able to respond to customer feedback and evolving market trends.
Location Preference:
Franchisees with knowledge of and ties to their local market are preferred.
Both urban and suburban areas are suitable, particularly locations with high foot traffic, retail centers, or community hubs.
Other Notable Traits:
Strong work ethic and perseverance.
Openness to ongoing training and adherence to brand standards.
Commitment to creating a memorable experience for every customer.
| Financial Parameter | Details / Range |
|---|---|
| Total Investment Required | $246,000 – $400,000 per location |
| Franchise Fee | $36,000 per location |
| Royalty Fee | 6% of gross sales |
| Marketing/Advertising Fee | Included in franchise support package |
| Infrastructure / Store Build-Out | Included in total investment; store size typically 750–900 sq. ft. |
| Working Capital | $50,000 – $75,000 |
| Expected ROI | 18–30% (varies by location and market conditions) |
| Break-Even Time | 12–18 months |
| Franchise Units (Current Number) | 5 in the USA (Fort Lauderdale, Plantation, Boca Raton, Philadelphia, Richboro) |
| Potential Revenue Streams | In-store sales, catering, special events |
| Team Members per Shift | 1–2 |
Notes:
The total investment includes costs such as equipment, leasehold improvements, initial inventory, and operational expenses until break-even.
The marketing fee is generally integrated into the support package, providing access to both national and local campaigns.
Revenue and ROI will vary depending on location demographics, market competition, and operational efficiency.
