2002
100
$150,000
$35,000
$675,000
No
Boca Tanning Club stands as a beacon of innovation in the sunless tanning industry, offering a luxurious and health-conscious alternative to traditional tanning methods. With a commitment to providing clients with a flawless, streak-free glow, Boca Tanning Club has become a trusted name in the tanning salon sector.
The brand's dedication to excellence is evident in its state-of-the-art facilities, featuring cutting-edge tanning equipment and a serene, spa-like ambiance. Each salon is designed to offer a comfortable and rejuvenating experience, ensuring clients leave feeling radiant and refreshed.
Boca Tanning Club's reputation is further solidified through its partnerships with high-profile organizations, including the Miami Dolphins Cheerleaders and Florida Atlantic University Cheerleaders, who trust the brand for their tanning needs.
Proven Business Model: Boca Tanning Club operates under a tested and refined business model, reducing the risks associated with starting a new venture.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and management, ensuring a smooth and successful business journey.
Exclusive Technology: The brand offers unique tanning solutions, including the Super Bed, which provides a luxurious tanning experience with features like high-pressure facial lamps, built-in sound systems, and aromatherapy.
Established Brand Recognition: With over two decades in the industry, Boca Tanning Club has built a strong brand presence, attracting a loyal customer base and high-profile partnerships.
Founded: 2002
Founders: Mike “The Situation” Sorrentino (celebrity entrepreneur) and Jen Boronico
Industry Category: Health & Fitness, Beauty Services
Headquarters: Boca Raton, Florida, USA
Boca Tanning Club started as a single tanning salon in Boca Raton, Florida, with a vision to combine luxury, wellness, and a superior sunless tanning experience. Over the years, it has expanded steadily, leveraging a business model focused on high-quality equipment, exceptional customer service, and a spa-like environment that appeals to a health-conscious clientele.
The brand has built a strong reputation in the tanning industry, partnering with prominent organizations like the Miami Dolphins Cheerleaders and Florida Atlantic University Cheerleaders, which underscores its credibility and premium positioning.
Franchise Expansion: Boca Tanning Club currently operates over 100 franchise locations across the United States, primarily concentrated in Florida but gradually expanding into other states. Its franchise model emphasizes turnkey solutions, allowing new franchisees to benefit from established operational systems and proven marketing strategies.
Brand Journey: From its inception, Boca Tanning Club has been synonymous with innovation in the tanning sector. It introduced cutting-edge tanning beds, spray-tanning options, and unique wellness features like aromatherapy and built-in sound systems. The brand has evolved to meet modern consumer expectations, integrating health-conscious services and loyalty programs to attract repeat customers.
Market Presence: With a robust presence in the U.S., Boca Tanning Club occupies a niche in the health & beauty services industry, appealing to individuals who value a premium, safe, and effective tanning experience. The company continues to focus on expanding into strategic markets to capitalize on growing consumer interest in wellness and sunless tanning alternatives.
Key Highlights:
Over 100 franchise units nationwide
Celebrity-backed brand with strong public recognition
Focus on luxury, health, and safety in sunless tanning
Proven franchise model with comprehensive support for franchisees
Steady growth trajectory in the U.S. beauty services market
Boca Tanning Club offers comprehensive, end-to-end support to ensure franchisees can successfully operate their salons and maximize profitability. The support is structured to guide franchisees from the pre-launch phase all the way through ongoing operations.
Site Selection & Lease Negotiation: Expert assistance in choosing the ideal location, focusing on high-traffic areas with demographics aligned to the target customer base.
Salon Design & Construction Guidance: Recommendations for salon layout, décor, and functionality to ensure a premium, spa-like environment.
Equipment Setup & Installation: Guidance on selecting and installing cutting-edge tanning equipment, including beds, spray tanning stations, and wellness features like aromatherapy systems.
Licensing & Permits: Support with navigating local regulations, obtaining required permits, and ensuring compliance with health and safety standards.
Salon Management: Training on day-to-day operations, staff management, scheduling, and customer service best practices.
Equipment Usage & Maintenance: Detailed instruction on operating tanning beds, spray stations, and other advanced equipment safely and efficiently.
Inventory & Supply Management: Guidance on managing retail products, tanning lotions, and salon supplies to optimize profitability and minimize waste.
Branding & Marketing Materials: Access to professionally designed marketing materials, including digital campaigns, print advertising, and promotional content.
Local Marketing Guidance: Strategies tailored for your salon location, including grand opening campaigns, loyalty programs, and seasonal promotions.
Digital Marketing Assistance: Support with social media management, SEO, email campaigns, and online reputation management to drive traffic and retain customers.
Continuous Training Programs: Regular updates and training on new products, technologies, and service offerings to keep your salon competitive.
Operational Consulting: Guidance from experienced franchise consultants to troubleshoot challenges, improve efficiency, and optimize revenue.
Franchisee Community & Networking: Access to a network of other Boca Tanning Club franchisees for sharing best practices, marketing strategies, and operational insights.
Vendor & Supplier Relations: Leverage established partnerships with equipment and product suppliers for competitive pricing and reliable delivery.
Hands-On Workshops: Practical sessions on customer interaction, sales techniques, and advanced tanning services.
Certifications & Compliance Training: Education on safety standards, hygiene practices, and industry regulations to ensure compliance and client trust.
Boca Tanning Club seeks franchisees who are entrepreneurial, customer-focused, and financially prepared to operate a premium sunless tanning salon. The ideal investor combines business acumen with a passion for wellness, beauty, and providing an exceptional customer experience.
Self-Motivated & Driven: Franchisees should be eager to grow a business and take ownership of its success.
Goal-Oriented: Able to set objectives, monitor performance, and implement strategies for sustainable growth.
Problem-Solver: Comfortable addressing challenges and adapting to market demands.
Passionate About Service: Committed to providing a high-quality, luxurious tanning experience for clients.
Relationship-Oriented: Skilled at building rapport with customers and fostering loyalty through excellent service.
Attention to Detail: Focuses on maintaining a pristine, welcoming salon environment that aligns with the Boca Tanning Club brand.
Available Capital: Ability to invest in the franchise, including initial fees, infrastructure, marketing, and working capital.
Business Management Skills: Comfortable managing finances, budgets, payroll, and operational expenses.
Risk Management: Understanding of financial risks and the ability to navigate the initial growth phase until the salon reaches break-even.
Preferred Experience: Prior experience in retail, beauty, fitness, hospitality, or service industries is beneficial but not mandatory.
Leadership Skills: Capable of hiring, training, and managing a small team of salon staff.
Operational Interest: Willing to engage in day-to-day management, oversee operations, and maintain brand standards.
High-Traffic Awareness: Preference for opening salons in areas with strong demand for wellness, beauty, and lifestyle services.
Community Engagement: Interested in marketing locally and connecting with the community to grow a loyal client base.
Passion for Wellness & Beauty: Belief in the value of safe, sunless tanning and a commitment to promoting it.
Professional Integrity: Upholds Boca Tanning Club’s reputation for quality, safety, and premium customer service.
Adaptability: Comfortable learning new technologies and implementing industry best practices.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $510,000 – $675,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Franchise Fee | $35,000 |
| Franchise Units (Existing) | Over 100 locations in the USA |
| Infrastructure / Build-Out Cost | Included in total investment; covers salon construction, décor, and equipment |
| Marketing Budget | Included in total investment; allocated for grand opening, local and national campaigns |
| Working Capital | Part of total investment; covers initial salaries, supplies, and operational expenses |
| Royalty Fees | Typically specified in franchise agreement; usually a small percentage of revenue |
| Expected ROI | Varies by location; prime markets may yield high returns |
| Break-Even Time | Approximately 18 – 24 months |
| Revenue Streams | - Tanning services (beds & spray) - Membership programs - Product sales - Special treatments & add-ons |
