Established
2022
Franchise Units
5
Minimum Investment
$750,000
Franchise Fee
$50,000
Total Investment Range
$1,500,000
Home Based
No
Description
PickleRage is a modern indoor pickleball franchise built to capitalize on one of the fastest-growing sports in the United States. Designed as a premium, climate-controlled pickleball destination, PickleRage combines professional-grade courts, social community spaces, leagues, coaching programs, and event-driven revenue into a scalable, membership-based business model.
Unlike traditional recreational centers, PickleRage positions itself as a lifestyle brand rather than just a sports facility. The concept appeals to a broad demographic—from casual recreational players and families to competitive athletes, corporate groups, and active adults seeking year-round play. With weather-proof indoor courts, structured programming, and a polished club-style environment, PickleRage addresses the biggest limitation of outdoor pickleball: inconsistency.
As pickleball participation continues to surge across the U.S., municipalities and players alike are facing overcrowded courts and limited availability. PickleRage solves this problem by offering a professionally managed, high-capacity indoor solution that delivers consistent play, strong unit economics, and multiple recurring revenue streams. For investors, this creates an attractive opportunity to enter a high-growth sports and wellness category with a brand designed for scale.
Why Invest in This Franchise?
PickleRage stands out in the pickleball space by offering a purpose-built franchise system, not a one-off sports facility. The model is designed for multi-unit expansion, strong local market dominance, and long-term brand equity.
Key investment advantages include:
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Explosive Market Growth: Pickleball is the fastest-growing sport in America, with millions of active players and increasing demand for indoor courts.
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Year-Round Revenue Stability: Indoor facilities eliminate seasonality, weather disruption, and court shortages common with outdoor play.
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Recurring Income Model: Memberships, leagues, lessons, and events generate predictable monthly revenue.
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Multiple Revenue Streams: Court rentals, tournaments, coaching, merchandise, food and beverage, corporate bookings, and youth programs.
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Community-Driven Retention: League play and social programming create strong customer loyalty and high lifetime value.
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Scalable Footprint: The franchise is designed for regional dominance and multi-location ownership.
Background
Established Year: 2022
Brand Journey & Company History:
Starting with company-owned pilot locations, PickleRage refined its court design, programming structure, staffing model, and membership pricing. After validating demand and unit performance, the company transitioned into franchising to support rapid national expansion.
Franchise Active Units: 5+
Ownership & Market Presence:
The brand is privately held and actively expanding in major metropolitan and high-growth suburban markets throughout the United States.
Industry Category:
Indoor Sports & Recreation Franchise
Pickleball | Fitness & Wellness | Lifestyle & Community Centers
Support Training
PickleRage offers a comprehensive franchise support system designed to guide owners from site selection through grand opening and long-term operations.
Pre-Launch Support
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Market analysis and territory planning
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Real estate and site selection guidance
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Facility layout, court specifications, and build-out standards
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Vendor sourcing and equipment procurement
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Pre-opening staffing plans and hiring support
Training Programs
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Initial franchisee training covering operations, financial management, and customer experience
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Staff training for front-desk operations, league management, and coaching coordination
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Safety, court maintenance, and facility management education
Marketing & Brand Support
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National brand positioning and creative assets
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Grand opening marketing playbooks
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Digital marketing strategies, including local advertising guidance
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Membership acquisition and retention campaigns
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Community outreach and partnership frameworks
Ongoing Support
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Dedicated franchise support team
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Operational audits and performance benchmarking
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New programming rollouts and revenue optimization strategies
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Technology systems for scheduling, memberships, and reporting
Ideal Candidate
PickleRage is well-suited for investors and operators who are passionate about community-based businesses and active lifestyles.
Best-Fit Candidates Include:
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Multi-unit franchise owners seeking portfolio diversification
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Entrepreneurs with backgrounds in fitness, sports, hospitality, or real estate
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Investor-operators comfortable managing teams and facilities
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Absentee or semi-absentee owners with strong local management in place
Key Attributes:
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Strong business and leadership mindset
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Interest in health, wellness, or community-driven brands
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Ability to invest in a mid-to-large footprint commercial location
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Commitment to local marketing and customer engagement
Location Preferences:
High-density suburban and urban markets with strong recreational participation, growing populations, and limited indoor pickleball availability.
Financial Detail
| Financial Parameter | Estimated Details |
|---|---|
| Franchise Fee | $50,000 |
| Total Initial Investment | $750,000 – $1,500,000 |
| Minimum Liquid Capital Required | $400,000+ |
| Net Worth Requirement | $750,000+ (recommended) |
| Initial Franchise Term | 10 years |
| Royalty Fee | Ongoing royalty on gross revenue (industry-standard range) |
| Brand / Marketing Fund Contribution | Required contribution to national marketing fund |
| Local Marketing Spend | Market-specific, especially during launch phase |
| Build-Out & Infrastructure Cost | Major portion of investment (courts, flooring, lighting, leasehold improvements) |
| Technology & Systems | Scheduling, membership management, POS, reporting systems |
| Working Capital | 3–6 months recommended |
| Staffing Costs | Managers, front-desk staff, coaches, part-time support |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Strong long-term ROI driven by recurring memberships |
| Revenue Streams | Memberships, court rentals, leagues, tournaments, lessons, youth programs, corporate events, merchandise, F&B (where applicable) |
| Franchise Model | Single-unit and multi-unit development available |
| Territory Type | Protected territory (market-based) |