2010
6
$249,600
$19,900
$384,500
No
Bodytek Fitness is a dynamic and innovative fitness franchise that has redefined the group workout experience in the United States. Founded in 2010 by Michael Verdugo, Bodytek Fitness offers a unique blend of high-intensity interval training (HIIT), functional strength training, and cardiovascular conditioning in a group setting. Each 60-minute session is designed to challenge individuals of all fitness levels, ensuring that no two classes are ever the same. This variety keeps workouts engaging and effective, helping members achieve their fitness goals faster.
The franchise's commitment to excellence has garnered a loyal following, making it one of South Florida's most recognized fitness brands. With a strong emphasis on community, personalized coaching, and results-driven programs, Bodytek Fitness stands out in the competitive fitness industry.
Proven Business Model: Bodytek Fitness has demonstrated consistent growth and success in the fitness industry, making it a reliable investment opportunity.
Innovative Workout Programs: The franchise's unique blend of HIIT and functional training attracts a broad clientele, ensuring diverse revenue streams.
Strong Brand Recognition: With a solid presence in South Florida and expanding nationwide, Bodytek Fitness is a brand that resonates with fitness enthusiasts.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they have the tools needed to succeed.
Established Year: 2010
Franchise Units: As of 2019, Bodytek Fitness operates 6 locations, with plans for nationwide expansion.
Founders: Michael Verdugo, a seasoned entrepreneur with a background in the fitness industry.
Company History: Bodytek Fitness began as a single studio in Davie, Florida, and has since grown into a recognized brand in the fitness community.
Ownership: Privately owned and operated by Michael Verdugo.
Market Presence in the USA: Strong presence in South Florida with plans for national expansion.
Industry Category: Health and Fitness, specializing in group fitness training and HIIT programs.
Bodytek Fitness offers a comprehensive support system to ensure franchisee success:
Pre-Launch Support:
Assistance with site selection and lease negotiation.
Guidance on studio design and build-out.
Marketing materials and pre-opening promotional strategies.
Operational Support:
Proprietary software for scheduling and member management.
Standard operating procedures for daily operations.
Ongoing operational audits and performance reviews.
Training:
Initial training covering fitness programming, equipment usage, and customer service.
Ongoing education on new workout techniques and industry trends.
Access to a network of experienced trainers and franchisees for knowledge sharing.
Marketing Support:
National and regional advertising campaigns.
Social media strategies and content creation.
Local marketing initiatives to drive membership growth.
Technology:
Access to Bodytek's proprietary fitness tracking app.
Integration with wearable fitness technology.
Data analytics tools to monitor member progress and studio performance.
The ideal Bodytek Fitness franchisee is:
Passionate About Fitness: A strong interest in health and wellness is essential.
Business Savvy: Experience in business management, preferably in the fitness or service industry.
Community-Oriented: Ability to build relationships and foster a sense of community within the studio.
Financially Capable: Sufficient capital to cover initial investment and operational expenses.
Leadership Skills: Capable of leading a team of trainers and staff to deliver exceptional service.
Location Preferences: Interest in establishing studios in urban and suburban areas with a high demand for fitness services.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $249,600 – $384,500 |
| Minimum Investment Required | $19,900 (Franchise Fee) |
| Franchise Fee | $19,900 |
| Infrastructure / Build-Out Cost | Varies depending on location and studio size |
| Marketing Budget | Included in ongoing royalty fees |
| Working Capital | $50,000 – $75,000 |
| Royalty Fees | 6% of gross sales |
| Advertising Royalty Fees | 1% of gross sales |
| Expected ROI | Varies by location, market demand, and operational efficiency |
| Break-Even Time | 18–24 months |
| Potential Revenue Streams | Membership fees, personal training sessions, retail sales (apparel & supplements), specialty classes & workshops |
