Established
2017
Franchise Units
650
Minimum Investment
$80,000
Franchise Fee
$19,950
Total Investment Range
$240,000
Home Based
No
Description
HOTWORX is a revolutionary fitness franchise that offers a unique, patented workout experience combining infrared heat, virtual instructor-led classes, and 3D training. Members benefit from shorter, more effective workouts in a 24/7 access environment, making HOTWORX one of the fastest-growing names in the boutique fitness space. With low overhead, minimal staff requirements, and a proven recurring revenue model, HOTWORX is built for high ROI and scalability.
Background
HOTWORX was founded in 2017 by Stephen Smith, the visionary behind Planet Beach spray & spa. Since then, HOTWORX has rapidly expanded across the United States and internationally, revolutionizing the boutique fitness industry with a fusion of infrared sauna workouts, automation, and low-staff business operations. The brand now leads the market in infrared fitness innovation, offering a truly scalable, semi-absentee franchise model.
Support Training
HOTWORX provides comprehensive support and guidance at every stage:
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Pre-Opening Support:
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Site selection assistance
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Lease negotiation
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Studio design & construction guidance
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Vendor coordination
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Training Programs:
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Initial training at HOTWORX University (in-person & virtual)
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Management training for daily operations
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HOTWORX app integration & training
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Ongoing Support:
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Regional and national marketing campaigns
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24/7 access to franchise support team
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Business coaching and performance tracking
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Technology updates and software support
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Ideal Candidate
HOTWORX is ideal for individuals or multi-unit investors who are:
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Passionate about health, fitness, and wellness
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Interested in semi-absentee or absentee ownership
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Experienced in business, sales, or management (preferred but not required)
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Capable of managing multi-unit operations
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Looking for a scalable, low-labor business model with recurring revenue
Financial Detail
Franchise Fee: $19,950
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Total Investment Range: $240,000 – $600,000
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Minimum Liquid Capital Required: $80,000
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Royalty Fee: 7% of gross sales
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Marketing Fee: 2% of gross sales
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Franchise Units (as of 2025): 650+ and growing
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Franchise Term: 10 years (renewable)