2017
650
$80,000
$19,950
$240,000
No
HOTWORX is a revolutionary fitness franchise that offers a unique, patented workout experience combining infrared heat, virtual instructor-led classes, and 3D training. Members benefit from shorter, more effective workouts in a 24/7 access environment, making HOTWORX one of the fastest-growing names in the boutique fitness space. With low overhead, minimal staff requirements, and a proven recurring revenue model, HOTWORX is built for high ROI and scalability.
HOTWORX was founded in 2017 by Stephen Smith, the visionary behind Planet Beach spray & spa. Since then, HOTWORX has rapidly expanded across the United States and internationally, revolutionizing the boutique fitness industry with a fusion of infrared sauna workouts, automation, and low-staff business operations. The brand now leads the market in infrared fitness innovation, offering a truly scalable, semi-absentee franchise model.
HOTWORX provides comprehensive support and guidance at every stage:
Pre-Opening Support:
Site selection assistance
Lease negotiation
Studio design & construction guidance
Vendor coordination
Training Programs:
Initial training at HOTWORX University (in-person & virtual)
Management training for daily operations
HOTWORX app integration & training
Ongoing Support:
Regional and national marketing campaigns
24/7 access to franchise support team
Business coaching and performance tracking
Technology updates and software support
HOTWORX is ideal for individuals or multi-unit investors who are:
Passionate about health, fitness, and wellness
Interested in semi-absentee or absentee ownership
Experienced in business, sales, or management (preferred but not required)
Capable of managing multi-unit operations
Looking for a scalable, low-labor business model with recurring revenue
Franchise Fee: $19,950
Total Investment Range: $240,000 – $600,000
Minimum Liquid Capital Required: $80,000
Royalty Fee: 7% of gross sales
Marketing Fee: 2% of gross sales
Franchise Units (as of 2025): 650+ and growing
Franchise Term: 10 years (renewable)
