Established
2019
Franchise Units
9
Minimum Investment
$123,250
Franchise Fee
$35,000
Total Investment Range
$123,250
Home Based
No
Description
Bowled Healthy Food Company is redefining the fast-casual dining experience with its commitment to fresh, customizable, and nutritious meals. Since its inception in 2019, Bowled has rapidly expanded across the United States, offering a diverse menu that includes açaí bowls, grain bowls, salads, smoothies, and waffles. The brand's emphasis on quality ingredients and a vibrant dining atmosphere has garnered a loyal customer base, making it a standout choice for health-conscious diners.
With a strong brand presence and a proven business model, Bowled presents a compelling franchise opportunity for entrepreneurs looking to invest in the growing healthy eating sector. The company's focus on operational simplicity, combined with comprehensive support and training, ensures that franchisees are well-equipped to succeed.
Why Invest in this Franchise?
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Growing Market Demand: The increasing consumer shift towards healthier eating habits has fueled the demand for nutritious and convenient dining options. Bowled's menu caters to this trend, positioning it for sustained growth.
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Proven Business Model: With multiple successful locations, Bowled has demonstrated its ability to operate efficiently and profitably, providing a solid foundation for new franchisees.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and business development, ensuring they have the tools needed to thrive.
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Low Startup Costs: Bowled offers one of the lowest startup costs in the industry, making it an accessible investment for aspiring entrepreneurs.
Background
Established Year: 2019
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Franchise Units: 9 locations as of 2024
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Founders: Roberto Sgueglia, CEO/Founder
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Parent Company: Bowled Elite LLC
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Corporate Address: 1946 NE 147th Terr, North Miami, FL 33181
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Franchising Since: 2022
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Industry Category: Fast-Casual Dining, Healthy Food, Quick Service Restaurants
Bowled's journey began in late 2019, quickly gaining local attention and praise. Despite the challenges posed by the global pandemic, the brand expanded to multiple locations, becoming a staple in its communities. In 2022, Bowled shifted its focus to national growth through franchising, aiming to bring its fresh and customizable dining experience to a broader audience.
Support Training
Bowled is committed to the success of its franchisees, offering a robust support system that includes:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure a strong market entry.
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Comprehensive Training: An extensive dual-phase initial training program covering operations, customer service, product ordering, pricing guidelines, and administrative procedures.
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Ongoing Support: Continuous research and development to enhance unit-level profitability, along with support for Bowled's app and POS systems.
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Marketing Support: Development of advertising materials, strategies, consumer marketing plans, and materials to drive brand awareness and customer engagement.
This comprehensive support ensures that franchisees are well-prepared to operate successfully and grow their businesses.
Ideal Candidate
Bowled Healthy Food Company seeks franchisees who are not only financially capable but also align with the brand’s mission of promoting healthy, fast-casual dining. The ideal franchisee should possess a combination of business acumen, customer service orientation, and passion for the food and wellness industry.
1. Entrepreneurial Mindset
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The franchisee should be proactive, driven, and motivated to grow a business.
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Must have the ability to make strategic decisions, manage operations efficiently, and adapt to changing market trends.
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A natural problem-solver with the willingness to embrace innovation in products, services, and marketing.
2. Passion for Healthy Food & Community
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Genuine interest in promoting healthy, nutritious, and customizable meals.
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Enthusiastic about building strong community connections and engaging with customers on a personal level.
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Someone who can embody the Bowled brand values and culture.
3. Leadership and People Skills
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Strong leadership capabilities to hire, train, and manage a motivated team.
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Excellent communication and interpersonal skills to ensure positive customer experiences.
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Ability to cultivate a supportive, high-performance workplace culture.
4. Business and Financial Acumen
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Comfortable managing financials, including budgeting, forecasting, and analyzing performance metrics.
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Ability to meet the initial franchise fee of $35,000 and minimum total investment of approximately $123,250, along with working capital for smooth operations.
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Understanding of ROI expectations, break-even timelines, and strategic growth planning.
5. Location and Market Commitment
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Preference for candidates willing to operate in urban or high-traffic suburban locations.
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Must have the flexibility to engage in local marketing initiatives, store operations, and community outreach.
6. Personal Traits
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Integrity, professionalism, and dedication to upholding the brand’s reputation.
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Energetic, customer-focused, and resilient—capable of handling the challenges of running a fast-paced food business.
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Self-motivated and willing to follow Bowled’s proven systems while contributing personal insights for local success.
Financial Detail
| Financial Item | Amount (USD) | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment for franchise rights |
| Minimum Estimated Total Investment | $123,250 | Covers equipment, leasehold improvements, inventory, signage, and launch |
| Royalty Fee | 6% of Gross Sales | Ongoing monthly fee |
| Advertising Fee | 1% of Gross Sales | Contributes to national/regional marketing campaigns |
| Leasehold/Infrastructure Costs | $50,000 – $70,000 | Depends on location size and renovation requirements |
| Equipment & POS Systems | $25,000 – $30,000 | Kitchen equipment, display units, POS setup |
| Working Capital | $10,000 – $15,000 | For initial operations and cash flow |
| Marketing Budget (Launch & Ongoing) | $5,000 – $10,000 | Grand opening, local promotions, digital marketing |
| Expected ROI | 18% – 25% | Average based on existing franchise units |
| Break-even Time | 12 – 18 months | Depends on location, sales volume, and operating efficiency |
| Potential Revenue Streams | $250,000 – $450,000 annually | From in-store sales, delivery, catering, and merchandise |