2007
130
$3,364,000
$50,000
$5,731,000
No
BrewDog is a globally recognized craft beer brand that has redefined the beer industry with its bold flavors, innovative brewing techniques, and commitment to sustainability. Established in 2007 in Fraserburgh, Scotland, BrewDog has expanded its footprint worldwide, including a growing presence in the United States. The brand's mission is to make other people as passionate about great craft beer as they are, and their franchising model offers entrepreneurs a unique opportunity to be part of this exciting journey.
In the U.S., BrewDog has strategically introduced franchised locations, such as the BrewDog Denver, marking a significant milestone in its expansion efforts. These establishments not only serve a diverse range of craft beers but also offer a vibrant community space that embodies the BrewDog ethos. Investing in a BrewDog franchise means aligning with a brand that values quality, community, and innovation.
Investing in a BrewDog franchise offers several compelling advantages:
Established Brand Recognition: BrewDog's global presence and reputation for quality craft beer attract a loyal customer base, providing franchisees with a strong brand foundation.
Comprehensive Support: From site selection to staff training and marketing, BrewDog offers extensive support to ensure franchisee success.
Innovative Business Model: BrewDog's commitment to sustainability and community engagement resonates with modern consumers, fostering brand loyalty and repeat business.
Exclusive Product Offering: Franchisees gain access to BrewDog's unique beer lineup, including flagship brews and seasonal specials, setting them apart in the competitive craft beer market.
Established Year: 2007 in Fraserburgh, Scotland.
Franchise Units: As of 2025, BrewDog operates over 130 locations worldwide, with a growing number in the U.S.
Founders: James Watt and Martin Dickie, who started BrewDog with a mission to make other people as passionate about great craft beer as they are.
Company History: BrewDog began as a small brewery and has since expanded into a global brand known for its innovative approach to brewing and business.
Ownership: BrewDog is a privately held company with a strong focus on sustainability and community.
Market Presence in the USA: BrewDog has established a significant presence in the U.S., including locations in Ohio, Colorado, and other states, with plans for further expansion.
Industry Category: Craft Beer, Food & Beverage, Hospitality.
BrewDog offers a robust support system for its franchisees, ensuring they are equipped to succeed:
Pre-Launch Support: Assistance with site selection, lease negotiation, and interior design to align with BrewDog's brand standards.
Operational Training: Comprehensive training covering brewing processes, inventory management, customer service, and operational procedures.
Marketing Support: Access to BrewDog's marketing materials, promotional campaigns, and digital marketing strategies to drive customer engagement.
Ongoing Assistance: Continuous support through regular visits, performance reviews, and updates on new products and services.
Community Engagement: Guidance on building a local community around the BrewDog brand, fostering customer loyalty and brand advocacy.
A BrewDog franchisee should embody a combination of business acumen, passion for craft beer, and community engagement. The right profile ensures not only operational success but also alignment with BrewDog’s brand ethos and culture.
1. Experience & Background:
Preferably someone with experience in hospitality, bar management, or restaurant operations.
Familiarity with food & beverage operations, inventory management, and staff supervision is highly advantageous.
Understanding of local market dynamics and consumer behavior in the craft beer sector is valuable.
2. Passion for Craft Beer & Brand:
Must have a genuine interest in craft beer culture and BrewDog’s innovative approach to brewing.
Enthusiasm for introducing unique and bold beers to a community helps build customer loyalty.
Willingness to participate in BrewDog’s mission of promoting quality craft beer and sustainable practices.
3. Financial Capability:
Ability to meet the total investment requirements and maintain operational cash flow.
Capacity to invest in infrastructure, marketing, and working capital, ensuring the franchise runs smoothly.
Prepared to handle royalty and marketing fees while reinvesting in business growth.
4. Entrepreneurial & Management Skills:
Strong leadership and management skills to recruit, train, and manage staff effectively.
Ability to maintain operational excellence, including customer service standards and regulatory compliance.
Strategic mindset to drive local marketing campaigns and community engagement.
5. Community & Brand Alignment:
Must be community-oriented, with interest in hosting events, collaborating with local groups, and building a loyal customer base.
A franchisee who aligns with BrewDog’s culture of innovation, sustainability, and boldness enhances the brand’s reputation locally.
6. Location Preference:
Ideal candidates target urban or high-footfall areas where craft beer culture thrives.
Should have insight into locations with potential for high traffic, nightlife, and community engagement opportunities.
Summary:
The perfect BrewDog franchisee is a passionate, financially capable, community-focused entrepreneur with experience in hospitality or business management, a love for craft beer, and the drive to grow the BrewDog brand in their local market.
| Financial Element | Details / Estimated Range |
|---|---|
| Total Investment Required | $3,364,000 – $5,731,000 |
| Minimum Investment | $3,364,000 |
| Franchise Fee | $50,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 1% of gross sales |
| Infrastructure / Build-Out Cost | Varies depending on location and size |
| Working Capital | $30,000 – $200,000 |
| Expected ROI | Varies; potentially significant due to strong brand presence |
| Break-Even Time | Approximately 2–3 years |
| Revenue Streams | Craft beer sales, food offerings, merchandise, special events |
| Franchise Units in USA | 10–15+ locations (growing) |
| Additional Costs | Licensing, permits, staff recruitment, initial inventory |
