Established
2008
Franchise Units
740
Minimum Investment
$31,900
Franchise Fee
$25,900
Total Investment Range
$31,900
Home Based
Yes
Description
Bricks 4 Kidz is a globally recognized leader in STEAM (Science, Technology, Engineering, Arts, and Mathematics) education, offering innovative, hands-on learning experiences for children aged 3 to 13. Utilizing LEGO® bricks, our programs foster creativity, problem-solving, and critical thinking skills in a fun and engaging environment. With over 350 franchises in 55 countries, Bricks 4 Kidz has become the largest provider of STEAM-based educational enrichment programs worldwide.
In the United States, Bricks 4 Kidz has established a strong presence, offering a range of programs including after-school classes, summer camps, in-school workshops, birthday parties, and parent-child events. Our curriculum is designed by engineers and architects to ensure that each lesson is both educational and entertaining.
Why Invest in This Franchise?
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Proven Business Model: Bricks 4 Kidz offers a low-cost, home-based or creativity center-based franchise model that can be launched in as little as 1-2 months.
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Comprehensive Support: Franchisees receive extensive training in business operations, marketing, and teaching, along with ongoing support to ensure success.
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Flexible Program Offerings: Franchisees can offer a variety of programs tailored to their local market, including after-school classes, summer camps, and birthday parties.
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Strong Brand Recognition: As the largest provider of STEAM-based educational enrichment programs, Bricks 4 Kidz has a well-established brand that attracts parents and children alike.
Background
- Established Year: Founded in 2008.
- First Unit Franchised: 2008
- Founders: Originally started by Michelle Cote in Florida; currently led by CEO Christopher Rego, a former franchisee who transformed the brand into a tech-forward, privately held powerhouse.
- Active Units: 740
- Company-Owned Units: 0
- Ownership: Now operated under the parent company StroomX, ensuring modern tech integration like AI and robotics.
- Industry Category: Education, Child Enrichment, and STEM/STEAM Training.
The Journey: What started as a local after-school class in St. Augustine, Florida, quickly exploded into a global phenomenon. After being a publicly-traded entity, the company returned to its roots as a private organization under Christopher Rego’s leadership in 2022. This shift was designed to prioritize franchisee profitability and modernize the curriculum for the digital age. Today, it operates in over 55 countries, making it the largest provider of its kind.
- U.S. Registrations: Filed and approved in all registered states
- International Franchising: Available
Support Training
Financial Assistance
- Cash or cashier’s check transactions only
- No financing programs offered
Recruiting Support
- Assistance available
- Franchisees learn recruitment processes during training sessions
Co-Operative Advertising
- Not available
Corporate Support
- Dedicated franchisee portal
- Phone-based technical support
- Field-visit support options provided
TRAINING PROGRAM
Initial Training
- 4 days of comprehensive classroom training at corporate training center
- 1 day of on-site training at your location
Training Resources
- Exclusive Operations Manual
- Franchise Management Tool (proprietary software)
- Annual franchise conference
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Curriculum resources:
- 10 LEGO® kits
- 500 Duplos® for preschool programs
- Lesson plans (preschool + elementary)
- Social media tools (Facebook, Twitter, blogs, email @bricks4kidz.com)
- Franchisee website
- Annual workshops & seminars
TOOLS FOR SUCCESS
- Use of BRICKS 4 KIDZ® name, logos, and trademarks
- Proprietary Franchise Management Tool (FMT)
- Proven systems & operational techniques
- Your own business email: @bricks4kidz.com
- Fully managed, search-friendly franchisee website
- R&D team monitoring industry trends
- Comprehensive sales and marketing training
- Guidance to secure school contracts
- Ready-made marketing strategies & support documents
ONGOING SUPPORT
- 24/7 telephone consultation with franchise support team
- Scheduled field support visits
- Regular meetings, workshops, and teleconferences
- Continuous updates to align with market needs
MARKETING SUPPORT
- Access to marketing materials upon request
- Video links, press releases, and updated marketing documents
- Contact: Dick Humphrey for most current marketing assets
Ideal Candidate
We are looking for more than just "investors"; we are looking for community leaders.
The Passionate Educator/Parent: You don’t need a teaching degree, but you must have a genuine love for working with children and a belief in the power of STEM.
Business Acumen: Experience in sales, marketing, or management is a huge plus. You should be comfortable networking with school principals and PTA boards.
Investment Capability: Candidates should have a minimum liquid capital of $30,000 - $50,000 to ensure a smooth launch and early-stage growth.
Location Preference: Ideal for suburban or urban areas with a high density of elementary schools (at least 15+ schools per territory) and a demographic of families who value extracurricular enrichment.
Financial Detail
Total Investment: $31,900
Liquidity Requirement: $31,900
Minimum Net Worth: Not required
Franchise Fee:
- First Unit: $25,900
- Second Unit (with first): $10,000
- Additional Units: $18,000 each
Working Capital: $8,000 (± $3,000)
Territory:
- 50,000 population
- 15 elementary schools (100+ students each)
- 3 middle schools
Royalty Fee: Flat rate (increases yearly)
Ad Fee: 2% of gross revenue
VetFran: Yes
SBA Approved: Yes
Area Developer: Yes
Master Franchise: International only
Home-Based: Yes
Office-Based: No
Employees:
- Home-based: 1–2 part-time
- Creativity Center: 1 full-time + part-time staff
Active Ownership: Yes
Passive Ownership: No (FT Operations Manager allowed)