Established
2008
Franchise Units
350
Minimum Investment
$50,000
Franchise Fee
$4,950
Total Investment Range
$183,350
Home Based
Yes
Description
Bricks 4 Kidz is a globally recognized leader in STEAM (Science, Technology, Engineering, Arts, and Mathematics) education, offering innovative, hands-on learning experiences for children aged 3 to 13. Utilizing LEGO® bricks, our programs foster creativity, problem-solving, and critical thinking skills in a fun and engaging environment. With over 350 franchises in 55 countries, Bricks 4 Kidz has become the largest provider of STEAM-based educational enrichment programs worldwide.
In the United States, Bricks 4 Kidz has established a strong presence, offering a range of programs including after-school classes, summer camps, in-school workshops, birthday parties, and parent-child events. Our curriculum is designed by engineers and architects to ensure that each lesson is both educational and entertaining.
Why Invest in This Franchise?
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Proven Business Model: Bricks 4 Kidz offers a low-cost, home-based or creativity center-based franchise model that can be launched in as little as 1-2 months.
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Comprehensive Support: Franchisees receive extensive training in business operations, marketing, and teaching, along with ongoing support to ensure success.
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Flexible Program Offerings: Franchisees can offer a variety of programs tailored to their local market, including after-school classes, summer camps, and birthday parties.
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Strong Brand Recognition: As the largest provider of STEAM-based educational enrichment programs, Bricks 4 Kidz has a well-established brand that attracts parents and children alike.
Background
Established Year: 2008
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Franchise Units: Over 350 franchises in 55 countries
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Founders: Michelle Cote
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Headquarters: Arlington, Texas, USA
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Ownership: Privately owned by StroomX LLC
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Industry Category: Children’s Education, STEAM Enrichment
Bricks 4 Kidz began franchising in 2009 and has since expanded rapidly, becoming a leader in the children's education sector. The company offers a variety of programs designed to teach principles of science, technology, engineering, and mathematics (STEM) to children using LEGO® bricks. These programs are designed to foster creativity, problem-solving skills, and a love for learning in a fun and interactive environment.
Support Training
Bricks 4 Kidz ensures that every franchisee is fully equipped to operate a successful business by offering comprehensive pre-launch, operational, marketing, academic, and ongoing support. The support is structured to guide you from the very first day through long-term growth.
1. Pre-Launch Support
Before opening your franchise, Bricks 4 Kidz provides extensive guidance to ensure your business is ready to operate smoothly:
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Site Selection & Setup: Assistance with selecting the ideal location for a Creativity Center or guidance on setting up a home-based/mobile franchise.
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Business Planning: Help with business plan development, financial projections, and budget allocation for marketing, staffing, and operations.
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Initial Training: In-depth training on the Bricks 4 Kidz business model, operational procedures, teaching methods, and curriculum delivery.
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Licensing & Permits: Guidance on obtaining necessary permits, insurance, and local compliance requirements.
2. Operational Support
Once your franchise is launched, ongoing operational support ensures smooth day-to-day management:
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Curriculum Delivery Assistance: Step-by-step instructions on conducting classes, camps, workshops, and events using LEGO®-based STEM programs.
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Staff Training Support: Tools and training resources to hire and train teachers or assistants effectively.
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Operational Manuals: Detailed manuals covering scheduling, customer management, inventory, and best practices.
3. Marketing Support
Marketing is critical for attracting students and establishing your franchise:
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Marketing Toolkit: Access to ready-made marketing materials such as flyers, brochures, social media content, and email campaigns.
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Brand Guidelines: Ensures consistency in branding, messaging, and promotional campaigns.
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Local Marketing Strategy: Guidance on how to market your franchise in your local area to maximize enrollment.
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Public Relations Support: Tips and templates to engage with local media, schools, and community organizations.
4. Academic Support
The core of Bricks 4 Kidz is delivering quality STEM education:
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Lesson Plans & Curriculum: Professionally designed, modular, and age-appropriate lesson plans developed by engineers and architects.
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Continuous Curriculum Updates: Regular updates to curriculum content, seasonal programs, and new STEM projects.
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Assessment & Progress Tracking: Tools to track student progress and ensure learning outcomes are met.
5. Ongoing Support
Franchisees receive continuous support for long-term growth and success:
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Regular Webinars & Training: Monthly training sessions on new programs, business management, and marketing strategies.
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Franchisee Network: Access to a global network of Bricks 4 Kidz franchise owners for mentorship, collaboration, and knowledge-sharing.
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Annual Conferences & Events: Opportunities to attend events that provide insights on industry trends, curriculum improvements, and business growth strategies.
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Customer Support: Dedicated support team to answer operational, technical, and curriculum-related queries.
Ideal Candidate
Bricks 4 Kidz is designed for entrepreneurs who are passionate about children’s education, STEM learning, and community impact. While prior teaching experience is helpful, it is not required, as comprehensive training and ongoing support are provided. The ideal franchisee embodies a combination of passion, business acumen, and community-oriented mindset.
1. Passion for Education
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Has a strong interest in children’s development, learning, and enrichment programs.
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Believes in the importance of STEAM (Science, Technology, Engineering, Arts, and Mathematics) education for preparing children for the future.
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Enjoys working with children and creating a fun, engaging, and educational environment.
2. Entrepreneurial Mindset
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Motivated to build and grow a business while managing day-to-day operations.
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Comfortable with marketing, budgeting, and business planning.
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Capable of problem-solving and making strategic decisions to drive franchise growth.
3. Community-Oriented
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Interested in becoming an active member of the local community.
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Committed to organizing and promoting after-school programs, summer camps, workshops, and events.
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Excited to build strong relationships with parents, schools, and community organizations.
4. Financial Capability
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Minimum liquid capital: $50,000.
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Minimum net worth: $50,000.
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Prepared to invest in either a mobile or creativity center franchise, understanding the costs associated with initial setup, marketing, and operations.
5. Personal Attributes
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Self-motivated and able to work independently.
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Organized and detail-oriented to manage schedules, staff, and curriculum delivery.
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Flexible and adaptable to adjust programs based on community needs and student preferences.
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Strong communication and leadership skills for engaging with staff, parents, and students.
6. Location Preference
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Ideally located in areas with high demand for children’s enrichment programs such as suburban communities, school districts, and family-oriented neighborhoods.
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Can operate either a home-based mobile franchise or a brick-and-mortar Creativity Center depending on personal preference and market potential.
Financial Detail
| Financial Category | Details / Amount (USD) |
|---|---|
| Initial Investment – Creativity Center | $141,350 – $183,350 |
| Initial Investment – Mobile / Home-Based Franchise | $43,500 – $58,350 |
| Franchise Fee | $4,950 – $5,950 |
| Royalty Fee | 7% of gross weekly receipts |
| Marketing Fee | 2% of gross weekly receipts |
| Minimum Liquid Capital Required | $50,000 |
| Minimum Net Worth Required | $50,000 |
| Infrastructure / Setup Cost | Included in initial investment (furniture, LEGO kits, classroom setup, computers) |
| Marketing Budget | Included in marketing fee; additional local marketing recommended ($500–$2,000 for launch events) |
| Working Capital | Part of initial investment; recommended 3–6 months of operational costs |
| Expected Annual Revenue | Approximately $90,000 per location (varies by region and program offerings) |
| Expected Operating Profit Margin | ~15% |
| Break-Even Time | 12–24 months (depending on market and program enrollment) |
| Potential Revenue Streams | After-school programs, summer camps, birthday parties, workshops, parent-child events, special school programs |