Established
2010
Franchise Units
38
Minimum Investment
$99,100
Franchise Fee
$40,000
Total Investment Range
$271,200
Home Based
No
Description
Bricks & Minifigs® is a dynamic franchise that taps into the ever-growing LEGO® community by offering a unique blend of new and pre-owned LEGO® products. As the largest LEGO® resale store in the United States, it provides a one-stop destination for LEGO® enthusiasts of all ages. The franchise model is designed to cater to both seasoned business owners and passionate LEGO® fans, offering a flexible and rewarding business opportunity.
Why Invest in this Franchise?
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Proven Business Model: With over 38 locations across the U.S., Bricks & Minifigs® has demonstrated consistent growth and profitability.
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Diverse Revenue Streams: Franchisees benefit from multiple income sources, including the sale of new and used LEGO® sets, minifigures, bulk bricks, and accessories.
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Community Engagement: The franchise fosters a strong community connection by hosting events, building workshops, and offering a platform for LEGO® enthusiasts to buy, sell, and trade.
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Sustainable Business Practice: By promoting the reuse and recycling of LEGO® products, Bricks & Minifigs® aligns with environmentally conscious consumer values.
Background
- Established Year: 2010
- First Franchise: 2011
- Franchise Units: 38
- Founders: David Ortiz and John Masek.
- Headquarters: Orem, Utah
- Company History: Founded in 2010, Bricks & Minifigs® began franchising in 2011. The brand quickly expanded due to its unique concept and strong market demand.
- Market Presence: Strong presence in the U.S., with plans for further expansion.
- Industry Category: Retail – Specialty Toys and Collectibles.
- International Locations: No
- Canada Locations: No
Support Training
Bricks & Minifigs® offers comprehensive support to ensure franchisee success:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and store design.
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Training Programs: A 6-day training program at the corporate headquarters, followed by up to 3 days of on-site training at the franchise location.
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Ongoing Support: Continuous support in inventory management, marketing strategies, and customer service to help franchisees navigate the intricacies of running their business.
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Marketing Assistance: Access to branded materials, promotional campaigns, and digital marketing strategies to attract and retain customers.
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Operational Guidance: An extensive operations manual covering all aspects of store management, from daily operations to financial management.
Ideal Candidate
We are looking for "Neighborhood Architects" rather than just passive investors. The ideal candidate typically possesses:
Passion for the Product: You don’t have to be a LEGO® expert, but you must value the creativity and joy the brand represents.
Community Mindset: A desire to partner with local schools, libraries, and youth organizations.
Operational Involvement: This is a full-time, owner-operator model. We seek individuals ready to lead their teams and engage with customers daily.
Business Acumen: Experience in retail or management is a plus, but a strong work ethic and the ability to follow a proven system are paramount.
Financial Detail
- Initial Franchise Fee: $40,000
- Initial Investment: $241,000 – $570,000
- Veteran Incentive: 20% off the franchise fee
- Royalty Fee: 6%
- Ad Royalty Fee: 1%
- Agreement Term: 10 years
- Renewable: Yes