Established
2010
Franchise Units
30
Minimum Investment
$99,100
Franchise Fee
$40,000
Total Investment Range
$271,200
Home Based
No
Description
Bricks & Minifigs® is a dynamic franchise that taps into the ever-growing LEGO® community by offering a unique blend of new and pre-owned LEGO® products. As the largest LEGO® resale store in the United States, it provides a one-stop destination for LEGO® enthusiasts of all ages. The franchise model is designed to cater to both seasoned business owners and passionate LEGO® fans, offering a flexible and rewarding business opportunity.
Why Invest in this Franchise?
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Proven Business Model: With over 30 locations across the U.S., Bricks & Minifigs® has demonstrated consistent growth and profitability.
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Diverse Revenue Streams: Franchisees benefit from multiple income sources, including the sale of new and used LEGO® sets, minifigures, bulk bricks, and accessories.
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Community Engagement: The franchise fosters a strong community connection by hosting events, building workshops, and offering a platform for LEGO® enthusiasts to buy, sell, and trade.
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Sustainable Business Practice: By promoting the reuse and recycling of LEGO® products, Bricks & Minifigs® aligns with environmentally conscious consumer values.
Background
Established Year: 2010
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Franchise Units: Over 30 locations across the United States.
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Founders: David Ortiz and John Masek.
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Company History: Founded in 2010, Bricks & Minifigs® began franchising in 2011. The brand quickly expanded due to its unique concept and strong market demand.
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Market Presence: Strong presence in the U.S., with plans for further expansion.
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Industry Category: Retail – Specialty Toys and Collectibles.
Support Training
Bricks & Minifigs® offers comprehensive support to ensure franchisee success:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and store design.
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Training Programs: A 6-day training program at the corporate headquarters, followed by up to 3 days of on-site training at the franchise location.
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Ongoing Support: Continuous support in inventory management, marketing strategies, and customer service to help franchisees navigate the intricacies of running their business.
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Marketing Assistance: Access to branded materials, promotional campaigns, and digital marketing strategies to attract and retain customers.
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Operational Guidance: An extensive operations manual covering all aspects of store management, from daily operations to financial management.
Ideal Candidate
The ideal franchisee for Bricks & Minifigs® is someone who combines a passion for LEGO® products with a strong entrepreneurial mindset. Since the business revolves around specialty toys and collectibles, franchisees should be enthusiastic about LEGO® culture and genuinely enjoy engaging with customers of all ages.
Key Traits and Skills:
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Passion for LEGO® and Collectibles:
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A deep interest in LEGO® sets, minifigures, and creative building is essential.
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Being part of the LEGO® community or participating in events, clubs, or conventions is a plus.
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This enthusiasm helps in connecting with customers, building community loyalty, and hosting engaging events.
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Customer-Oriented and Community-Focused:
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Franchisees must excel at providing excellent customer service.
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The ability to build strong relationships with local customers, families, and LEGO® enthusiasts is critical.
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Hosting workshops, events, and LEGO® building activities is a major part of the business model, so interpersonal skills are highly valued.
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Business Acumen and Retail Experience:
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A basic understanding of retail operations, inventory management, and financial oversight is important.
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Prior experience in running a business, managing employees, or handling customer-facing operations can help accelerate success.
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Franchisees should be capable of managing costs, tracking sales, and maintaining profitability.
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Community Engagement and Marketing Skills:
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Ability to promote the store locally, leverage social media, and engage the community through LEGO®-themed events.
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Entrepreneurial initiative is encouraged to grow the store’s presence beyond standard operations.
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Investment Capability and Commitment:
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Adequate capital to invest in the franchise, including the franchise fee, initial inventory, and operational costs.
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Long-term commitment to the business and a willingness to follow the franchise system’s guidance for operations, marketing, and customer engagement.
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Location Preference:
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Ideal franchisees are located in family-friendly communities or areas with strong interest in toys, hobbies, and collectibles.
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High foot traffic locations or areas near schools, shopping centers, or entertainment zones are preferred for maximum engagement.
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Financial Detail
| Financial Item | Details / Amount (USD) |
|---|---|
| Total Investment Required | $99,100 – $271,200 |
| Franchise Fee | $40,000 |
| Infrastructure / Build-Out | Included in total investment; covers store design, fixtures, and equipment |
| Marketing Budget | Included in ongoing support; varies by store location |
| Working Capital | Estimated within total investment to cover 3–6 months of operational expenses |
| Royalty Fees | Percentage of gross sales (as per Franchise Disclosure Document) |
| Expected ROI | Varies by location; average revenue per store network: $579,852 |
| Break-Even Time | Typically 12–18 months, depending on market conditions |
| Potential Revenue Streams | - Sale of new LEGO® sets - Sale of used LEGO® sets - Minifigures & bulk bricks - Accessories - Hosting workshops & events - LEGO® trade-ins |
| Number of Franchise Units | 30+ locations across the United States |
| Minimum Investment Required | Approximately $99,100 |