2008
40
$100,000
$40,000
$500,000
No
btone FITNESS is redefining the boutique fitness industry in the United States with its innovative workout model, stylish studio design, and results-driven training programs. Unlike traditional gyms, btone FITNESS offers a low-impact, high-intensity, customizable workout experience powered by state-of-the-art resistance-based equipment. Known for its community-driven environment, strong brand identity, and premium positioning in the health and wellness industry, btone FITNESS has become a sought-after name among fitness enthusiasts nationwide.
As a franchise, btone FITNESS provides aspiring entrepreneurs the opportunity to enter the multi-billion-dollar U.S. fitness market with a concept that blends innovation, lifestyle, and profitability. The brand’s proven model, combined with its strong support system, ensures franchisees can thrive in one of the fastest-growing sectors in franchising today.
Booming Industry: The U.S. fitness market exceeds $30 billion annually and continues to expand as consumers prioritize wellness.
Unique Concept: btone FITNESS stands out with its Megaformer-inspired resistance-based workout, offering clients efficiency, safety, and visible results.
Premium Branding: Positioned as a boutique, high-end fitness experience that appeals to urban professionals and health-conscious communities.
Strong ROI Potential: With scalable studio formats and recurring revenue streams from memberships, merchandise, and add-on services, franchisees can achieve solid returns.
Proven Model: Years of operational excellence, strong marketing support, and a passionate community of members make btone FITNESS a reliable and trusted franchise opportunity.
Established Year: 2008
Founder: Jody Merrill
Franchise Units: 40+ locations across the USA (and expanding rapidly)
Industry Category: Boutique Fitness, Health & Wellness Franchise
Ownership & Brand Journey: btone FITNESS began in Boston, Massachusetts, when founder Jody Merrill identified a need for a workout system that was challenging, safe, and transformative without the strain of traditional fitness. The brand quickly grew in popularity due to its signature “btone machine” (a custom resistance training apparatus) and its culture of inclusivity and results-driven training.
Market Presence: With a strong foothold in urban and suburban U.S. markets, btone FITNESS has developed a loyal following of members who value the brand’s premium fitness experience, small-group training, and community atmosphere.
btone FITNESS franchisees benefit from a comprehensive support system designed to ensure success from pre-launch to ongoing operations:
Pre-Launch Support: Site selection assistance, lease negotiation support, studio design and build-out guidance, and help with permits and vendor relationships.
Initial Training: A thorough franchisee training program covering operations, financial management, staffing, customer service, and marketing strategies.
Instructor Training: btone’s team trains instructors on workout methods, machine usage, safety, and client engagement to maintain brand consistency.
Marketing Support: Professionally developed marketing campaigns, digital advertising templates, social media support, public relations guidance, and local area marketing strategies.
Operational Support: Ongoing access to manuals, best practices, management software, and performance tracking tools.
Ongoing Support: Dedicated franchise business coaches, continuous education, and refresher training sessions to keep franchisees competitive in the evolving fitness market.
The ideal btone FITNESS franchisee is not just an investor but a visionary entrepreneur who wants to be part of a fast-growing boutique fitness movement. Since btone FITNESS thrives on innovation, community, and premium experiences, the franchise actively looks for partners who share these values.
Franchisees should have a genuine interest in health, fitness, and lifestyle improvement. While you don’t need to be a certified trainer, a passion for wellness ensures you connect with members and build a loyal studio community.
The brand seeks individuals with business acumen, leadership skills, and growth ambition. Owners should be comfortable with day-to-day operations, hiring and motivating staff, and scaling their business strategically.
Since btone FITNESS is a community-driven boutique fitness concept, the best franchisees are people who love engaging with clients, offering a personalized experience, and maintaining strong customer relationships.
Franchisees must be prepared to invest in studio build-out, staffing, marketing, and equipment. Having sufficient liquid capital and a solid financial base ensures smooth operations during the initial setup and growth stages.
The ideal franchisee should target metropolitan areas, suburban hubs, or lifestyle-driven communities where there is a strong demand for premium fitness experiences. Markets near shopping centers, business districts, or affluent residential areas are particularly attractive.
While not mandatory, experience in fitness, hospitality, retail, or customer service is highly valued. Strong management and people skills make it easier to run daily operations and retain skilled instructors.
btone FITNESS is best suited for franchisees who see this as a long-term investment and are dedicated to building brand recognition, maintaining service quality, and expanding within their region.
| Financial Requirement | Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $500,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Franchise Fee | $40,000 – $50,000 |
| Infrastructure/Build-Out Cost | $200,000 – $300,000 |
| Marketing Budget (Pre-Launch) | $15,000 – $25,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fees | 6% of gross sales |
| Marketing/Brand Fund Fee | 2% of gross sales |
| Expected ROI | 18 – 25% annually (depending on location and operations) |
| Break-Even Time | 12 – 24 months |
| Potential Revenue Streams | Memberships, Personal Training, Retail Merchandise, Branded Equipment, Add-On Wellness Services |
