2009
160
$150,000
$39,000
$250,000
No
Fit20 is transforming the way Americans think about fitness. With its revolutionary 20-minute, once-a-week training method, Fit20 offers a time-efficient, science-backed alternative to traditional gym workouts. Designed for busy professionals who want measurable results without spending hours in the gym, Fit20’s unique model is reshaping the personal training industry across the United States.
Originating in the Netherlands and expanding rapidly worldwide, Fit20 brings a premium personal training experience that combines high-intensity strength training, one-on-one coaching, and cutting-edge technology — all delivered in a calm, private environment. Each studio provides individualized training that helps clients improve strength, posture, and vitality in just one 20-minute session per week.
With an emphasis on evidence-based training and a membership model that delivers steady recurring revenue, Fit20 stands out as one of the most forward-thinking fitness franchise opportunities in the market today.
Why Invest in This Franchise?
Investing in a Fit20 franchise means stepping into a proven, globally successful system that aligns with the growing demand for time-efficient, results-driven fitness solutions. The health and wellness industry in the U.S. is valued at over $30 billion and continues to expand as consumers prioritize well-being and convenience.
Fit20’s approach appeals to professionals who value efficiency and tangible outcomes, giving franchise owners access to a lucrative niche within the broader fitness space. Unlike traditional gyms that require large facilities, high staffing costs, and complex operations, Fit20 offers a simple, scalable business model with low overhead and recurring membership income.
Franchisees benefit from a global brand with a trusted reputation, comprehensive training, and a strong digital marketing system that drives consistent lead generation and client retention.
Founded: 2009
Founder: Walter Vendel
Headquarters: Amersfoort, Netherlands
Industry: Health, Fitness & Wellness
U.S. Operations Started: 2018
Current Franchise Units: 160+ locations worldwide, with a growing presence in major U.S. cities
Fit20 was founded in 2009 by Walter Vendel, a visionary entrepreneur driven by the idea that fitness should fit into people’s busy lifestyles — not the other way around. Using science-based research and exercise physiology, Vendel and his team developed a high-intensity, low-frequency training method proven to improve strength and fitness in just one 20-minute session per week.
What began as a single studio in the Netherlands quickly evolved into an international success story. Fit20’s concept gained traction among professionals, executives, and individuals seeking real results without the time commitment of traditional gyms. The brand’s commitment to data-driven performance, personal coaching, and client comfort led to explosive growth across Europe, the United Kingdom, and the United States.
In 2018, Fit20 officially expanded into the U.S. market, introducing its unique business model to American entrepreneurs. Today, Fit20 operates studios in multiple states, with ambitious expansion goals across major metropolitan and suburban areas.
Fit20’s U.S. master franchise partners focus on building a strong community of health-conscious business owners who share the brand’s passion for making fitness accessible, measurable, and sustainable. With over 160+ studios in more than 10 countries, Fit20 continues to stand out in the personal training and boutique fitness industry, recognized for its scientifically backed, time-efficient approach and strong global reputation.
In the competitive fitness landscape, Fit20 has positioned itself as a premium micro-studio franchise that combines innovation, convenience, and measurable results — offering franchisees a business model that’s both financially rewarding and personally fulfilling.
Fit20 provides a comprehensive support system that ensures franchise owners are well-prepared from day one:
1. Pre-Launch Support:
Guidance on site selection, lease negotiation, and studio setup.
Access to Fit20’s proprietary studio design and equipment layout plan.
Assistance with local marketing campaigns and pre-opening promotion.
2. Training Programs:
Intensive initial training for franchisees and trainers at the Fit20 Academy.
Certification in the Fit20 training methodology, including physiology, coaching, and client management.
Business operations training covering scheduling, CRM, membership management, and financial performance tracking.
3. Ongoing Support:
Continuous performance coaching and operational audits.
National marketing campaigns and digital lead generation.
Access to Fit20’s global network of franchisees for knowledge sharing.
Updated training content, new technologies, and research-based program improvements.
With this level of support, franchise owners can confidently focus on growing their business while maintaining exceptional client satisfaction.
Fit20 is designed for entrepreneurs who are passionate about health, fitness, and helping others improve their quality of life — even if they don’t have a background in fitness.
Ideal candidates include:
Business professionals seeking a lifestyle-friendly, semi-absentee franchise.
Investors looking for a scalable model with multiple-unit potential.
Fitness enthusiasts who want to combine passion with purpose.
Health-conscious entrepreneurs who value evidence-based systems and client results.
Key Attributes:
Strong leadership and customer service skills.
Ability to manage a small team and build local relationships.
Financial capacity to invest in a high-quality wellness brand.
Commitment to maintaining Fit20’s premium client experience.
Fit20’s simple operational structure and compact studio footprint make it ideal for urban or suburban locations near office complexes, residential areas, and business districts where busy professionals seek quick, effective fitness options.
| Item | Amount / Notes |
|---|---|
| Total Investment | $150,000 – $250,000 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Franchise Fee | $39,000 |
| Ongoing Royalty | 6% of gross sales |
| Brand/Marketing Fund | 2% of gross sales |
| Local Launch Marketing | $8,000 – $15,000 (first 3–6 months) |
| Leasehold Improvements | $25,000 – $45,000 (light build-out; 600–1,000 sq ft) |
| Equipment Package | $55,000 – $85,000 (training machines + accessories) |
| Furniture/Fixtures/Signage | $10,000 – $20,000 |
| Technology (POS/CRM/Wearables) | $5,000 – $10,000 setup; $150 – $400/mo |
| Training & Initial Travel | $3,000 – $6,000 |
| Licenses/Permits/Professional Fees | $2,000 – $5,000 |
| Insurance (Annual) | $2,000 – $5,000 |
| Working Capital (3 months) | $15,000 – $25,000 |
| Studio Size | 600 – 1,000 sq ft |
| Typical Staff | 1–3 (owner-operator or part-time coaches) |
| Primary Revenue Streams | Monthly memberships, PT packages, corporate wellness |
| Expected ROI (indicative) | 20% – 30% (performance dependent) |
| Estimated Break-Even | 12 – 18 months (market & execution dependent) |
