Established
2013
Franchise Units
7
Minimum Investment
$432,500
Franchise Fee
$30,000
Total Investment Range
$881,500
Home Based
No
Description
BUILT® Custom Burgers is a fast-casual restaurant concept that offers a personalized dining experience, allowing customers to create their own burgers, fries, and shakes with a wide selection of premium, hormone- and antibiotic-free proteins, cheeses, and fresh toppings. As the fast-casual counterpart to The Counter®, BUILT® Custom Burgers combines quality ingredients with a modern, inviting atmosphere, catering to the growing demand for customizable and high-quality dining options.
Since its inception, BUILT® Custom Burgers has established a strong presence in the U.S. market, with multiple locations across various states. The brand's commitment to quality, innovation, and customer satisfaction has garnered a loyal customer base and positioned it as a competitive player in the fast-casual dining industry.
Background
The burger segment continues to be one of the most resilient and in-demand categories within the restaurant industry. For entrepreneurs seeking a modern, customizable fast-casual concept, Built Custom Burgers presents a compelling franchise opportunity.
As a fast-casual extension of The Counter brand, Built Custom Burgers focuses on personalization, allowing customers to create their own meals with a wide selection of burgers, fries, and shakes. The brand emphasizes quality ingredients, offering antibiotic- and hormone-free, 100% beef, all-natural chicken, and plant-based burger options.
Founded in 2013 and franchising since 2014, the brand has expanded to multiple locations across the United States, including Florida, California, and Arizona, as well as an international presence in Canada.
Menu & Concept
Built Custom Burgers delivers a highly customizable dining experience. Guests can build their own burgers using a variety of fresh ingredients, with patties that are hand-formed and grilled to order using a proprietary blend of 11 ingredients.
In addition to burgers, the menu includes:
- Fries and sweet potato fries
- Tater tots
- Handcrafted shakes
This focus on freshness, customization, and quality positions the brand strongly within the premium fast-casual segment.
Business Model
The franchise system includes a mix of independently owned franchise locations, licensed units, and corporate-owned restaurants. Franchisees operate their own businesses under the brand’s established system, while licensees are granted rights to use the brand name.
Typical restaurant footprints are approximately 2,000 square feet, making the concept adaptable to a variety of retail environments.
Founded: 2013
First Franchise: 2014
Franchise Active Units: 7
Corporate Headquarters:Scottsdale
B2B Model: No
Canada Franchises: Yes
International Franchises: No
Exclusive Territory: No
Licensing Agreement Available: Yes
Business Opportunity Model: Yes
Support Training
BUILT® Custom Burgers offers a comprehensive support and training program to ensure franchisee success:
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Pre-Launch Support: Assistance with site selection, lease negotiations, and store design to ensure optimal location and layout.
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Training: Franchisees undergo several days of classroom training followed by weeks of on-the-job training to familiarize them with operational procedures and customer service standards.
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Operational Support: Ongoing guidance on daily operations, inventory management, and quality control to maintain brand standards.
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Marketing Assistance: Access to marketing materials, digital marketing strategies, and promotional campaigns to drive customer engagement and brand awareness.
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Technology Support: Provision of proprietary software for point-of-sale systems and operational management, ensuring efficient business operations.
Ideal Candidate
Who makes the best Built Custom Burgers partner? We look for:
The Experienced Operator: Individuals with a background in the restaurant or hospitality industry who understand the nuances of team management and customer service.
The Multi-Unit Developer: High-net-worth investors looking to diversify their portfolio with a scalable brand.
The Culture Fit: People who are passionate about the "Custom" aspect—entrepreneurs who take pride in serving high-quality food and engaging with their local community.
Financial Capability: Candidates must have the liquid capital to not just build, but sustain the business through the initial growth phase.
Location Strategy: Preference is given to those looking to develop in high-density urban areas, transit hubs, or affluent suburban corridors.
Financial Detail
- Initial Franchise Fee: $30,000
- Initial Investment: $432,500 – $881,500
- Net Worth Requirement: $800,000 – $2,000,000
- Cash Requirement: $200,000 – $2,000,000
- Veteran Incentives: 20% off franchise fee
- Royalty Fee: 5%
- Ad Royalty Fee: 3%
- Term of Agreement: 10 years
- Renewable: Yes