1946
150
$7,000,000
$35,000
$7,000,000
No
BW Premier Collection by Best Western is a luxury hotel franchise opportunity that blends upscale hospitality with global brand recognition. Designed for independent hoteliers who want to maintain their unique identity while leveraging the power of Best Western’s worldwide reputation, BW Premier Collection has quickly become a leading name in the hospitality industry. Positioned in the upper-upscale segment, this franchise offers franchisees access to Best Western’s marketing, distribution, loyalty program, and reservation systems—while allowing them the freedom to operate a property with distinctive character and style.
With consumer demand for premium travel experiences growing rapidly in the USA, BW Premier Collection offers entrepreneurs and hotel owners the chance to invest in a proven business model that ensures higher occupancy, stronger profitability, and sustainable growth.
Brand Power & Recognition: Backed by Best Western Hotels & Resorts, a globally trusted name in hospitality.
Flexibility: Maintain your property’s individuality while benefiting from Best Western’s powerful support systems.
High Market Demand: The U.S. hospitality industry continues to expand, particularly in the upper-upscale and luxury travel sectors.
Technology & Marketing Advantage: Access to a strong global reservations system, revenue management tools, and marketing platforms.
Loyalty Rewards Program: Leverage Best Western Rewards, one of the most recognized loyalty programs worldwide, driving repeat business.
Proven ROI: Franchisees benefit from reduced distribution costs, strong occupancy rates, and higher revenue per available room (RevPAR).
Parent Company: Best Western Hotels & Resorts, founded in 1946 by M.K. Guertin.
BW Premier Collection Launch: Introduced in 2015 as a luxury “soft brand” collection within the Best Western portfolio.
Purpose: To provide independent hotel owners the opportunity to join a globally recognized brand while preserving the unique identity and style of their property.
Global Footprint: Best Western Hotels & Resorts has over 4,000 properties worldwide, including BW Premier Collection.
BW Premier Collection Units: Approximately 150+ properties globally, with a growing presence in the USA.
Strategic Locations: Properties are concentrated in urban centers, tourist destinations, and business hubs across the U.S., catering to both business and leisure travelers.
Origins: Best Western initially focused on midscale hotels, creating a trusted network of independently owned hotels.
Expansion: Over the years, the brand expanded into upscale, boutique, and luxury segments to meet evolving market demands.
BW Premier Collection: Launched to target upper-upscale travelers seeking a unique hotel experience, offering personalized luxury and modern amenities.
Soft Brand Concept: Allows independent hotel owners to retain their property’s unique branding and character while leveraging Best Western’s global systems and loyalty programs.
Ownership: Part of Best Western Hotels & Resorts Group, which operates as a membership-based, privately held hotel chain.
Corporate Support: Provides franchisees with centralized support in marketing, technology, reservations, and operational guidance.
Category: Hospitality – Upper-upscale / Luxury Hotels
Positioning: BW Premier Collection differentiates itself as a premium, boutique-style hotel network, combining independent property charm with global brand recognition.
Target Audience: Business executives, leisure travelers, and upscale tourists seeking personalized experiences with the trust of an established hotel brand.
Access to Best Western Rewards, a top-tier global loyalty program.
Advanced reservation and revenue management systems.
Marketing and distribution support with global visibility.
Flexibility for hotel owners to preserve property individuality.
BW Premier Collection provides a comprehensive support system to ensure franchisee success:
Pre-Launch Support: Guidance on property selection, architectural design, compliance with brand standards, and hotel conversion.
Operational Training: Extensive training for hotel management and staff, covering service excellence, technology use, and operational efficiency.
Marketing Support: Inclusion in Best Western’s global marketing campaigns, access to digital marketing tools, and integration into online travel agency (OTA) platforms.
Reservation & Technology Systems: Access to a robust global reservation system, channel management, and revenue optimization tools.
Academic Training: Educational resources, workshops, and ongoing training programs for staff development.
Ongoing Support: 24/7 operational support, regular audits, brand quality checks, and continuous updates to ensure competitiveness in the market.
The BW Premier Collection franchise is best suited for individuals or entities who are not just investors but also passionate about hospitality, luxury service, and property management. The ideal franchisee typically has the following characteristics:
Background: Hotel owners, real estate investors, or entrepreneurs with experience in hospitality, tourism, or related service industries.
Skills: Knowledge of hotel operations, customer service standards, staff management, and financial management.
Advantage: Experience ensures smoother integration with Best Western systems and better operational performance.
Investment Readiness: Able to meet the total investment requirements (typically $7M–$25M depending on location and property size).
Working Capital: Must have sufficient funds to sustain operations during the first 12–24 months.
Long-Term Commitment: Willing to invest not only money but time and effort to grow the property’s reputation and profitability.
Customer-Centric Approach: Enthusiastic about providing a premium guest experience.
Attention to Detail: Strong focus on quality, aesthetics, and luxury standards to maintain BW Premier Collection brand positioning.
Dedication: Committed to continuous improvement, training staff, and adapting to industry trends.
Preferred Property Location: Urban centers, business hubs, resort destinations, or high-traffic tourist areas in the USA.
Market Knowledge: Understanding local tourism patterns, corporate demand, and regional hospitality competition.
Independence with Brand Support: Comfortable running a property independently while following BW Premier Collection’s operational standards.
Decision-Making: Ability to make strategic decisions regarding property upgrades, marketing initiatives, and service offerings.
Growth Orientation: Interested in leveraging brand recognition to expand portfolio or increase property profitability.
Integrity & Reputation: Committed to maintaining the BW Premier Collection reputation for upscale and luxury hospitality.
Collaboration: Willing to work closely with Best Western’s corporate team for training, marketing, and operational support.
Adaptability: Open to implementing Best Western’s systems while preserving unique property identity.
| Category | Details (Estimated) |
|---|---|
| Total Investment Required | $7 million – $25 million (depending on property size & location) |
| Minimum Investment | $7 million |
| Franchise Fee | $35,000 – $50,000 |
| Franchise Units (USA) | 150+ and growing |
| Infrastructure Cost | Variable (based on conversion or new build) |
| Marketing Budget | 2% – 4% of gross revenue |
| Working Capital | $500,000 – $1 million |
| Royalty Fees | 3% – 5% of gross revenue |
| Expected ROI | 12% – 20% annually (location-dependent) |
| Break-Even Time | 3 – 5 years |
| Potential Revenue Streams | Room bookings, food & beverage, events, conferences, banquets, tourism packages |
