2020
4
$488,700
$45,000
$915,000
No
BYou Laser Clinic is redefining the landscape of medical aesthetics with its commitment to providing top-tier, non-surgical beauty solutions. Founded in 2020 in Brooklyn, New York, the clinic has rapidly expanded its footprint across the NYC metropolitan area, including Manhattan, Long Island, and Jersey. With a vision to empower individuals to embrace their natural beauty, BYou Laser Clinic offers a comprehensive range of FDA-approved treatments, including laser hair removal, body sculpting, cosmetic injections, skin therapies, and PRP hair restoration.
The brand's philosophy, "Be You and Own It," resonates deeply with clients seeking personalized and effective aesthetic solutions. Under the leadership of Dr. Alexander Landfield, a board-certified physician with over 20 years of experience, BYou Laser Clinic has established itself as a trusted name in the industry. As of 2024, the clinic has four operational units, with plans for further expansion.
1. Established Year:
BYou Laser Clinic was founded in 2020, making it a relatively young but rapidly growing player in the medical aesthetics industry. Despite its recent inception, the brand has already built a strong reputation for high-quality, non-invasive aesthetic treatments.
2. Founders:
The clinic was founded by Dr. Alexander Landfield and Irena Azaraev. Dr. Landfield is a board-certified physician with over two decades of medical experience, particularly in aesthetic treatments. Irena Azaraev brings expertise in business management and client experience, ensuring the clinic maintains both operational excellence and exceptional customer care.
3. Ownership:
The franchise is privately owned under BYou Franchising LLC, which handles franchise operations, support, and strategic expansion across the USA. The private ownership structure allows the brand to maintain high standards, flexibility, and consistent service quality.
4. Franchise Units:
As of 2024, BYou Laser Clinic operates 4 units across the New York metropolitan area, including locations in Brooklyn, Manhattan, Long Island, and Jersey. The brand has plans to expand nationally, providing franchise opportunities to motivated entrepreneurs.
5. Brand Journey & Company History:
BYou Laser Clinic started with a vision to provide personalized, safe, and effective non-surgical aesthetic solutions. The clinic differentiated itself by combining cutting-edge FDA-approved technologies with a client-centric approach. Its “Be You and Own It” philosophy emphasizes empowering clients to embrace their natural beauty, which has helped the brand quickly gain trust and recognition in the competitive aesthetics market.
6. Market Presence in USA:
Currently, the brand has a strong presence in New York City and surrounding areas, positioning itself as a premium provider of medical aesthetic services. With ongoing expansion plans, BYou Laser Clinic aims to establish a nationwide footprint and become a recognizable name in non-invasive beauty treatments.
7. Industry Category:
BYou Laser Clinic operates in the medical aesthetics and wellness sector, providing services such as laser hair removal, body sculpting, PRP hair restoration, cosmetic injections, and advanced skin treatments. This sector has seen significant growth in the USA, driven by increased consumer interest in self-care and non-invasive beauty solutions.
8. Key Highlights:
Rapid expansion in just a few years.
Strong brand identity and customer loyalty.
Focus on non-surgical, FDA-approved treatments.
Experienced founders combining medical expertise with business acumen.
Franchise-ready business model designed for scalable growth.
BYou Laser Clinic offers a robust support system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and grand opening planning.
Training: Comprehensive training program, including 27 hours of on-the-job and 43 hours of classroom instruction.
Operational Support: Ongoing support in clinic operations, inventory management, and customer service protocols.
Marketing Support: Access to digital marketing resources, local marketing strategies, and lead generation tools.
Technology Access: Provision of FDA-approved equipment and software systems for efficient clinic management.
BYou Laser Clinic seeks franchise partners who are not only financially capable but also passionate about the medical aesthetics and wellness industry. The ideal franchisee embodies a mix of business acumen, people skills, and a commitment to client satisfaction.
1. Entrepreneurial Mindset:
The franchisee should be a motivated entrepreneur willing to operate a scalable business model. They must have the drive to manage operations efficiently, oversee staff, and ensure high standards in client care. Prior experience in managing a business—whether a startup, retail, or health/wellness operation—is highly desirable.
2. Passion for Aesthetics and Wellness:
A genuine interest in medical aesthetics, beauty treatments, and wellness services is crucial. Franchisees should be excited about helping clients improve their confidence and appearance through safe, non-invasive treatments. A customer-focused mindset ensures positive client experiences and repeat business.
3. Financial Capability:
Prospective franchisees must have sufficient investment capital to cover the initial franchise fee, infrastructure costs, marketing expenses, and working capital until the clinic reaches profitability. The required total investment ranges from $488,700 to $915,000, with a franchise fee of $45,000. Strong financial planning skills help maintain smooth operations and consistent growth.
4. Leadership and People Skills:
Operating a BYou Laser Clinic franchise involves managing a skilled team of aestheticians, administrative staff, and marketing personnel. The ideal franchisee should have strong leadership qualities, team-building abilities, and interpersonal skills to motivate staff and create a welcoming environment for clients.
5. Location Preference and Market Insight:
Franchisees should be interested in opening clinics in high-traffic urban or suburban locations where there is significant demand for non-surgical aesthetic treatments. Understanding the local market, demographics, and competition is beneficial for maximizing profitability.
6. Commitment to Brand Values:
BYou Laser Clinic emphasizes its philosophy: “Be You and Own It.” Franchisees should align with this vision, upholding brand standards, ethics, and commitment to delivering exceptional service.
7. Learning and Adaptability:
The ideal franchisee should be open to continuous learning, from initial pre-launch training to ongoing operational guidance and marketing support. Adaptability to new technologies, industry trends, and customer preferences ensures long-term success.
| Financial Category | Details / Range |
|---|---|
| Franchise Fee | $45,000 |
| Total Initial Investment | $488,700 – $915,000 |
| Minimum Investment Required | $488,700 |
| Infrastructure / Build-out Cost | Included in total investment; varies by location and clinic size |
| Marketing Budget / Local Advertising | $500 – $2,000 (initial local marketing expenses) |
| Working Capital | Approximately $50,000 – $75,000 (recommended for first 6–12 months of operation) |
| Royalty Fee | 7% of gross revenue |
| Expected ROI | Typically 20% – 30% annually, depending on location and operational efficiency |
| Break-Even Time | 12 – 18 months |
| Revenue Streams | Laser hair removal, body sculpting, cosmetic injections, skin treatments, PRP hair restoration, wellness services |
| Franchise Units (USA) | 4 operational units (as of 2024) |
