2010
2
$653,000
$45,000
$859,000
No
C3 Wellness Spa is a premier wellness destination that offers a comprehensive range of services designed to rejuvenate the body, mind, and spirit. Founded in 2020 by Tanya and Kevin Carthen in Kissimmee, Florida, C3 Wellness Spa has quickly established itself as a leader in the wellness industry. The brand's mission is to provide complete and comprehensive care, embracing holistic modalities to treat the body as a whole. With a strong commitment to quality and customer satisfaction, C3 Wellness Spa has become a trusted name in the wellness community.
Investing in a C3 Wellness Spa franchise offers numerous benefits:
Proven Business Model: C3 Wellness Spa has a replicable and scalable business model that has been tested and refined over time.
Comprehensive Training and Support: Franchisees receive extensive training and ongoing support to ensure operational excellence.
Diverse Revenue Streams: The spa offers a variety of services, including massage therapy, acupuncture, IV therapy, physical therapy, skincare treatments, and wellness classes, providing multiple income sources.
Strong Brand Recognition: C3 Wellness Spa is an established brand with a loyal customer base, reducing the challenges of building brand awareness.
Thriving Industry: The wellness industry is booming, and C3 Wellness Spa is well-positioned to capitalize on this growth.
Company Name: C3 Wellness Spa
Headquarters: Kissimmee, Florida
Founded: 2010 (as Riviera Spa Massage)
Rebranded: 2020 (to C3 Wellness Spa)
Franchising Since: 2022
Franchise Units: 2 company-owned locations; expansion through franchising underway
Industry: Health & Wellness, Spa Services
C3 Wellness Spa originated as Riviera Spa Massage in 2010, focusing on providing quality massage services. In 2020, the company underwent a rebranding to C3 Wellness Spa, with "C3" standing for Complete Comprehensive Care. This change reflected a strategic shift towards offering a holistic wellness approach, integrating traditional spa services with medical spa treatments and wellness therapies.
Crystal Bethea – Founder & CEO
An Army veteran, licensed medical massage therapist, and experienced cosmetologist, Crystal founded C3 Wellness Spa to address the wellness needs of her community, particularly veterans. Her vision is to provide comprehensive care that promotes physical and mental well-being.
Marcus Bethea – Chief Financial Officer
With expertise in billing, practice scaling, and franchising for small medical practices, Marcus plays a pivotal role in the company's financial strategies and expansion plans. He is also an advocate for veteran healthcare.
Headquartered in Kissimmee, Florida, C3 Wellness Spa currently operates two company-owned locations. The company began franchising in 2022, aiming to expand its unique wellness model nationwide. Franchise opportunities are available across various states in the U.S., with a focus on areas that align with the brand's mission and values.
C3 Wellness Spa has been featured in several media outlets, highlighting its commitment to holistic health and community service. The company is particularly noted for its efforts in supporting veterans and promoting black entrepreneurship.
C3 Wellness Spa offers a comprehensive and structured training and support system designed to ensure the success of its franchisees. Here's an in-depth look at the support and training provided:
Duration & Format: A two-week training program is conducted either in-person at the Kissimmee, Florida facility or through online conferencing. Content: The training covers various aspects of spa operations, including business operations, customer service, systems usage, and retail management.
Dedicated Business Specialists: Franchisees have access to dedicated business specialists who provide continuous support and guidance to ensure the smooth operation of the spa.
Technology & Innovation: Franchisees are provided with advanced spa management systems to streamline operations, from booking appointments to managing client relationships.
Marketing & Branding: C3 Wellness Spa offers proven marketing strategies that combine digital and traditional media to build a strong local presence and attract a steady stream of clients.
Post-Opening Training: After the spa opens, franchisees or their Managing Owners may be required to attend mandatory refresher or advanced training sessions.
Frequency & Location: These programs are offered periodically at C3 Wellness’s designated locations and are aimed at maintaining consistent operational quality.
When Required: If operational standards are not being met or new managers are hired, additional training may be necessary.
Cost: Franchisees are required to pay $800 per trainer per day, plus travel and lodging expenses for supplemental training sessions.
Assistance Provided: C3 Wellness Spa assists franchisees in choosing the ideal location and designing a spa environment that reflects the C3 brand and the franchisee's personal vision.
Designated Territory: Franchisees are provided with a "Designated Territory," which is the primary area in which they are authorized to operate and market their spa business.
Marketing Restrictions: Franchisees are generally restricted to marketing and soliciting customers within this territory, and any marketing that extends beyond it requires prior approval.
C3 Wellness Spa is designed for motivated, passionate entrepreneurs who are dedicated to health, wellness, and community impact. The franchise seeks individuals who are not just investors, but true partners in promoting holistic wellness.
Franchisees should have a genuine interest in health, wellness, and holistic care.
They must be committed to helping clients improve their physical and mental well-being through the spa’s wide array of services, such as massage therapy, acupuncture, IV therapy, and wellness classes.
A strong alignment with the company’s mission of Complete Comprehensive Care (C3) is essential.
Franchisees should have experience in business management, operations, or service industries.
Understanding of team leadership, customer service, and financial management is highly beneficial.
While previous experience in spa or healthcare is not mandatory, it is considered a plus.
C3 Wellness Spa emphasizes building strong relationships with local communities.
Ideal franchisees are proactive in engaging with community initiatives, health programs, and local events.
They are motivated to make a positive social impact, including initiatives supporting veterans and underserved populations.
Minimum net worth: $500,000
Minimum liquid capital: $200,000
Ability to fund the total investment required for opening and operating the franchise, which includes infrastructure, marketing, and working capital.
Willingness to pay ongoing royalty fees (6% of gross revenue) and marketing contributions (1–2%).
Preference for high-traffic areas with potential for a steady flow of clients.
Franchisees should understand the demographics and needs of their local community and be able to tailor marketing and services accordingly.
Ability to establish a strong local brand presence while maintaining consistency with C3 Wellness Spa’s national standards.
Entrepreneurial mindset with a drive for long-term success.
Excellent interpersonal and communication skills to interact with clients, staff, and the broader community.
Commitment to operational excellence, customer satisfaction, and adherence to the C3 Wellness Spa brand standards.
| Financial Element | Details / Range |
|---|---|
| Total Investment Required | $653,000 – $859,000 |
| Minimum Initial Investment | $653,000 |
| Franchise Fee | $45,000 |
| Infrastructure / Build-Out Cost | $350,000 – $400,000 |
| Equipment & Furnishings | Included in infrastructure cost |
| Marketing Budget (Initial & Ongoing) | Minimum 2% of gross revenues per month (local marketing) |
| Working Capital | Recommended to cover 3–6 months of operational expenses |
| Royalty Fees | 6% of gross revenues (paid weekly) |
| Brand Development Fund / Advertising Contribution | 1% of gross revenues |
| Expected ROI | Not specifically disclosed; varies based on location, size, and client volume |
| Break-Even Time | Typically 12–24 months, depending on market and location |
| Potential Revenue Streams | Massage therapy, acupuncture, IV therapy, physical therapy, skincare treatments, wellness classes (yoga, tai chi), retail products |
| Franchise Units (Existing) | 2 company-owned locations; expansion via franchising underway |
