Established
2014
Franchise Units
20
Minimum Investment
$250,000
Franchise Fee
$45,000
Total Investment Range
$500,000
Home Based
No
Description
Marilyn Monroe Spas is a premium luxury day spa franchise that blends Hollywood glamour with modern wellness services. Inspired by the timeless elegance of Marilyn Monroe, the brand delivers an elevated spa experience designed to make every guest feel confident, relaxed, and rejuvenated. Positioned in the high-growth beauty and wellness industry, Marilyn Monroe Spas caters to today’s health-conscious consumers who value self-care, stress relief, and personalized service.
The franchise operates upscale spa studios offering a curated menu of services such as facials, massages, body treatments, waxing, skincare therapies, and customized beauty rituals. Each location reflects the brand’s signature style—chic interiors, polished service standards, and a welcoming atmosphere that appeals to both women and men across multiple age groups.
With increasing demand for wellness services in the United States, Marilyn Monroe Spas stands out by combining strong branding, repeat customer potential, and a refined operational model. For entrepreneurs seeking a sophisticated, service-based franchise with recurring revenue and strong emotional customer connection, Marilyn Monroe Spas represents a compelling opportunity.
Background
Brand Name: Marilyn Monroe Spas
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Industry Category: Beauty, Wellness & Day Spa
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Established Year: 2014
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Franchise Launch: Mid-2010s
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Founders: Industry professionals with backgrounds in beauty, wellness, and spa operations
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Ownership: Privately owned franchising company
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Franchise Active Units (Current): Approximately 20+ locations
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Market Presence: United States, with expansion focused on high-income urban and suburban markets
Marilyn Monroe Spas was founded with the vision of redefining the traditional day spa experience. The brand sought to move beyond basic spa services by creating a destination centered on confidence, indulgence, and consistent quality. From its early company-owned studios, the concept gained traction for its stylish environments, professional therapists, and customer-centric approach.
Recognizing the scalability of the model, the company expanded through franchising, allowing entrepreneurs to bring the Marilyn Monroe Spas experience to new markets across the U.S. Today, the brand continues to grow within the beauty and wellness sector, supported by consumer trends favoring preventive care, mental wellness, and lifestyle-driven spending.
Support Training
Marilyn Monroe Spas offers a comprehensive support system designed to help franchisees launch confidently and operate efficiently.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Studio layout, interior design standards, and build-out specifications
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Vendor and equipment sourcing assistance
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Pre-opening marketing strategy and launch planning
Training Programs
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Initial franchisee training covering operations, brand standards, and financial management
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Service protocol training for spa management and staff
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Customer experience and retention strategies
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Sales training focused on memberships and service packages
Operational Support
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Detailed operations manuals and standard operating procedures
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Staffing guidance, hiring best practices, and team development
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Ongoing coaching and performance reviews
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Technology systems for scheduling, POS, and client management
Marketing & Ongoing Support
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National and local marketing support
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Digital marketing strategies, promotions, and seasonal campaigns
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Brand-approved creative assets and advertising templates
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Continuous product and service innovation support
This structured support model allows franchise owners to focus on leadership and growth while maintaining brand consistency.
Ideal Candidate
Marilyn Monroe Spas is best suited for entrepreneurs who are passionate about wellness, hospitality, and premium customer experiences.
Ideal candidates typically have:
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Strong people-management and leadership skills
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An interest in beauty, wellness, or service-based businesses
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Business ownership or management experience (spa experience is helpful but not required)
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Financial capability to meet investment requirements
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Commitment to hands-on or semi-absentee management
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Desire to operate in affluent or high-traffic locations
The brand welcomes both first-time business owners and seasoned multi-unit operators looking to diversify into the wellness space.
Financial Detail
The following figures are indicative and may vary based on location and market conditions.
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $500,000 |
| Minimum Investment | Approx. $250,000 |
| Franchise Fee | $45,000 |
| Studio Build-Out & Infrastructure | $120,000 – $250,000 |
| Equipment & Furniture | $40,000 – $80,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing Fund Contribution | 2% of gross revenue |