Established
2008
Franchise Units
2
Minimum Investment
$200,000
Franchise Fee
$25,000
Total Investment Range
$750,000
Home Based
No
Description
Canyons Fresh Grill is a fast-casual dining concept that has been delighting customers since 2008. With a focus on high-quality, fresh ingredients and a commitment to exceptional service, Canyons offers a menu that includes Certified Angus Beef steakburgers, hand-breaded chicken tenders, and a variety of sides and shakes. The brand's slogan, "Eat Well. Play Hard. Live Fresh," encapsulates its dedication to providing a wholesome dining experience.
Operating out of Woodstock, Georgia, Canyons Fresh Grill has established a strong local presence and is now expanding its reach through franchising. The franchise model is designed to offer entrepreneurs a proven business system, comprehensive support, and a brand with a loyal customer base.
Why Invest in this Franchise?
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Proven Business Model: With over 14 years of operational experience, Canyons Fresh Grill has refined its processes to ensure efficiency and profitability.
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High-Quality Menu Offerings: The brand's commitment to using fresh, never frozen ingredients sets it apart in the competitive fast-casual dining market.
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Strong Brand Identity: "Eat Well. Play Hard. Live Fresh" resonates with health-conscious consumers seeking flavorful dining options.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and staffing.
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Scalable Growth Opportunities: The franchise model is designed for scalability, allowing multi-unit ownership for motivated investors.
Background
Established Year: Canyons Fresh Grill was founded in 2008 in Woodstock, Georgia, with a vision to create a fast-casual dining experience centered on fresh, high-quality ingredients.
Founders: The brand is family-owned and operated, led by experienced entrepreneurs with decades of expertise in the restaurant and hospitality industry. Their hands-on approach has shaped the company’s commitment to quality and customer satisfaction.
Brand Journey:
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2008: Canyons Fresh Grill opened its first corporate location in Woodstock, GA, introducing a menu focused on Certified Angus Beef steakburgers, hand-breaded chicken tenders, fresh salads, and classic sides.
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Over the years, the restaurant became a community favorite, celebrated for its fresh ingredients, customizable menu, and welcoming atmosphere.
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The brand’s motto, “Eat Well. Play Hard. Live Fresh,” reflects its emphasis on wholesome food, active lifestyles, and exceptional service.
Franchise Units: Currently, Canyons Fresh Grill operates two corporate-owned locations in Georgia (Woodstock and Canton) with plans to expand via franchising. No franchise units are live yet, making this an early-stage franchising opportunity.
Ownership: Fully family-owned, the brand maintains strong leadership oversight and a commitment to maintaining the integrity of its concept as it grows.
Market Presence in the USA: While the brand’s current operations are concentrated in Georgia, Canyons Fresh Grill is positioned for national expansion, targeting fast-casual dining markets across the Southeastern United States initially, with potential to scale nationwide.
Industry Category: Fast-Casual Dining – competing with brands that focus on fresh ingredients, customizable menu options, and fast yet quality service.
Other Information:
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Customer Loyalty: The brand has cultivated a loyal customer base due to its consistent food quality and service.
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Unique Selling Proposition (USP): Emphasis on fresh, never-frozen ingredients, hand-prepared meals, and a vibrant, welcoming dining environment.
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Expansion Strategy: Canyons Fresh Grill plans to grow through franchising, offering a turnkey system to investors while maintaining brand quality and operational excellence.
Support Training
Canyons Fresh Grill offers a comprehensive support system to its franchisees, ensuring their success from the outset and throughout the life of the franchise.
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Pre-Launch Support:
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Assistance in site selection and lease negotiation
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Design and construction guidance for restaurant build-out
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Comprehensive training program covering all aspects of restaurant operations
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Operational Support:
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Ongoing operational training to ensure consistency and quality
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Access to proprietary systems and processes for efficient management
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Regular performance evaluations and feedback
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Marketing Support:
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National and local marketing strategies to drive brand awareness
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Access to marketing materials and promotional campaigns
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Guidance on social media and community engagement
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Ongoing Support:
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Continuous training and development opportunities
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Regular updates on industry trends and best practices
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Access to a network of fellow franchisees for shared learning and support
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Ideal Candidate
Canyons Fresh Grill seeks franchisees who are passionate about the food industry and committed to delivering exceptional customer experiences. The ideal candidate should possess:
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Business Background: Experience in restaurant management or ownership is preferred but not required.
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Passion: A genuine enthusiasm for the food industry and a commitment to quality service.
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Investment Capability: The financial capacity to meet the initial investment requirements and sustain operations during the initial phase.
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Location Preference: Interest in establishing a franchise in Georgia or other select Southeastern U.S. markets.
Canyons Fresh Grill is particularly interested in multi-unit operators who can leverage their experience to expand the brand's presence in new markets.
Financial Detail
| Financial Detail | Estimated Range / Information |
|---|---|
| Total Investment Required | $500,000 – $750,000 (depending on location and size) |
| Minimum Investment Required | ~$200,000 in liquid capital |
| Franchise Fee | $25,000 – $35,000 |
| Franchise Units (Current) | 0 franchised units (2 corporate-owned locations in Georgia) |
| Infrastructure / Build-Out Cost | $300,000 – $500,000 (includes equipment, leasehold improvements, signage, initial inventory) |
| Marketing Budget | $10,000 – $25,000 initial; ongoing local marketing support |
| Working Capital | $50,000 – $75,000 (to cover operating expenses during initial months) |
| Royalty Fees | 4% – 6% of gross monthly sales |
| Expected ROI | Typically achievable within 3–5 years depending on location and operational efficiency |
| Break-Even Time | 18 – 24 months |
| Potential Revenue Streams | Dine-in sales, takeout, delivery, catering, special events |