2008
2
$200,000
$25,000
$750,000
No
Canyons Fresh Grill is a fast-casual dining concept that has been delighting customers since 2008. With a focus on high-quality, fresh ingredients and a commitment to exceptional service, Canyons offers a menu that includes Certified Angus Beef steakburgers, hand-breaded chicken tenders, and a variety of sides and shakes. The brand's slogan, "Eat Well. Play Hard. Live Fresh," encapsulates its dedication to providing a wholesome dining experience.
Operating out of Woodstock, Georgia, Canyons Fresh Grill has established a strong local presence and is now expanding its reach through franchising. The franchise model is designed to offer entrepreneurs a proven business system, comprehensive support, and a brand with a loyal customer base.
Proven Business Model: With over 14 years of operational experience, Canyons Fresh Grill has refined its processes to ensure efficiency and profitability.
High-Quality Menu Offerings: The brand's commitment to using fresh, never frozen ingredients sets it apart in the competitive fast-casual dining market.
Strong Brand Identity: "Eat Well. Play Hard. Live Fresh" resonates with health-conscious consumers seeking flavorful dining options.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and staffing.
Scalable Growth Opportunities: The franchise model is designed for scalability, allowing multi-unit ownership for motivated investors.
Established Year: Canyons Fresh Grill was founded in 2008 in Woodstock, Georgia, with a vision to create a fast-casual dining experience centered on fresh, high-quality ingredients.
Founders: The brand is family-owned and operated, led by experienced entrepreneurs with decades of expertise in the restaurant and hospitality industry. Their hands-on approach has shaped the company’s commitment to quality and customer satisfaction.
Brand Journey:
2008: Canyons Fresh Grill opened its first corporate location in Woodstock, GA, introducing a menu focused on Certified Angus Beef steakburgers, hand-breaded chicken tenders, fresh salads, and classic sides.
Over the years, the restaurant became a community favorite, celebrated for its fresh ingredients, customizable menu, and welcoming atmosphere.
The brand’s motto, “Eat Well. Play Hard. Live Fresh,” reflects its emphasis on wholesome food, active lifestyles, and exceptional service.
Franchise Units: Currently, Canyons Fresh Grill operates two corporate-owned locations in Georgia (Woodstock and Canton) with plans to expand via franchising. No franchise units are live yet, making this an early-stage franchising opportunity.
Ownership: Fully family-owned, the brand maintains strong leadership oversight and a commitment to maintaining the integrity of its concept as it grows.
Market Presence in the USA: While the brand’s current operations are concentrated in Georgia, Canyons Fresh Grill is positioned for national expansion, targeting fast-casual dining markets across the Southeastern United States initially, with potential to scale nationwide.
Industry Category: Fast-Casual Dining – competing with brands that focus on fresh ingredients, customizable menu options, and fast yet quality service.
Other Information:
Customer Loyalty: The brand has cultivated a loyal customer base due to its consistent food quality and service.
Unique Selling Proposition (USP): Emphasis on fresh, never-frozen ingredients, hand-prepared meals, and a vibrant, welcoming dining environment.
Expansion Strategy: Canyons Fresh Grill plans to grow through franchising, offering a turnkey system to investors while maintaining brand quality and operational excellence.
Canyons Fresh Grill offers a comprehensive support system to its franchisees, ensuring their success from the outset and throughout the life of the franchise.
Pre-Launch Support:
Assistance in site selection and lease negotiation
Design and construction guidance for restaurant build-out
Comprehensive training program covering all aspects of restaurant operations
Operational Support:
Ongoing operational training to ensure consistency and quality
Access to proprietary systems and processes for efficient management
Regular performance evaluations and feedback
Marketing Support:
National and local marketing strategies to drive brand awareness
Access to marketing materials and promotional campaigns
Guidance on social media and community engagement
Ongoing Support:
Continuous training and development opportunities
Regular updates on industry trends and best practices
Access to a network of fellow franchisees for shared learning and support
Canyons Fresh Grill seeks franchisees who are passionate about the food industry and committed to delivering exceptional customer experiences. The ideal candidate should possess:
Business Background: Experience in restaurant management or ownership is preferred but not required.
Passion: A genuine enthusiasm for the food industry and a commitment to quality service.
Investment Capability: The financial capacity to meet the initial investment requirements and sustain operations during the initial phase.
Location Preference: Interest in establishing a franchise in Georgia or other select Southeastern U.S. markets.
Canyons Fresh Grill is particularly interested in multi-unit operators who can leverage their experience to expand the brand's presence in new markets.
| Financial Detail | Estimated Range / Information |
|---|---|
| Total Investment Required | $500,000 – $750,000 (depending on location and size) |
| Minimum Investment Required | ~$200,000 in liquid capital |
| Franchise Fee | $25,000 – $35,000 |
| Franchise Units (Current) | 0 franchised units (2 corporate-owned locations in Georgia) |
| Infrastructure / Build-Out Cost | $300,000 – $500,000 (includes equipment, leasehold improvements, signage, initial inventory) |
| Marketing Budget | $10,000 – $25,000 initial; ongoing local marketing support |
| Working Capital | $50,000 – $75,000 (to cover operating expenses during initial months) |
| Royalty Fees | 4% – 6% of gross monthly sales |
| Expected ROI | Typically achievable within 3–5 years depending on location and operational efficiency |
| Break-Even Time | 18 – 24 months |
| Potential Revenue Streams | Dine-in sales, takeout, delivery, catering, special events |
