2014
5
$139,123
$49,000
$231,310
No
Care with LOVE is a compassionate, family-founded home care and home health agency that provides personalized, high-quality care to seniors across Virginia. Recognizing the growing demand for in-home senior services, Care with LOVE offers a franchise model that combines heartfelt service with a proven business framework. The brand's commitment to excellence has earned it accreditation from The Joint Commission and Medicare certification in Virginia, ensuring clients receive the highest standard of care.
Growing Market Demand: The senior care industry is expanding rapidly, driven by an aging population and a preference for aging in place.
Proven Business Model: Care with LOVE offers a structured franchise system with comprehensive support, reducing the risks associated with starting a new business.
Community Impact: Franchisees have the opportunity to make a meaningful difference in their communities by providing essential services to seniors.
Scalable Growth: With territories available across the United States, franchisees can expand their businesses as demand grows.
Established Year: 2014
Franchise Units: 5 (as of 2025), with plans for expansion
Founders: Nefr and Wessam Michaels
Brand Journey: Founded with a vision to provide compassionate care, the company expanded to include home health services in 2019 and began franchising in 2022
Ownership: Privately owned by Care with LOVE Elite LLC
Market Presence: Active in Virginia with plans to expand nationwide
Industry Category: Senior Home Care and Home Health Services
1. Pre-Launch Training
Duration: Two-week intensive program held at Care with LOVE headquarters in Fairfax, VA.
Content:
Business fundamentals for operating a senior care franchise.
Understanding home care regulations, compliance, and licensing requirements.
Client-caregiver matching processes and care planning.
Financial management, including budgeting, payroll, and invoicing.
Use of proprietary scheduling and management software.
Outcome: Ensures franchisees are fully prepared to launch and manage operations effectively from day one.
2. Operational Support
Office Setup Assistance: Guidance on selecting and outfitting a home office or small operations center.
Staffing Support: Assistance with recruiting qualified caregivers, administrative staff, and management personnel.
Compliance Assistance: Guidance on adhering to state and federal healthcare regulations and safety protocols.
Process Implementation: Step-by-step procedures to maintain high-quality care and smooth daily operations.
3. Marketing Support
Grand Opening Support: Promotional strategies, event planning, and local advertising tips to attract clients from launch.
Digital Marketing: Help with building an online presence including local SEO, social media, and website integration.
Community Outreach: Guidance on networking with hospitals, clinics, senior centers, and other referral sources.
Marketing Materials: Provision of branded materials such as brochures, flyers, and business cards.
4. Ongoing Support
Dedicated Franchise Consultant: Regular check-ins and on-call support to address operational, staffing, or marketing challenges.
Training Refreshers: Optional ongoing training sessions for new tools, updated regulations, or best practices.
Peer Network: Access to a network of franchisees to share insights, challenges, and solutions.
Technology Updates: Continuous updates and support for the proprietary software used for scheduling, billing, and client management.
5. Academic & Professional Development
Training programs for caregivers and administrative staff to maintain the highest standards of senior care.
Guidance on certifications, continuing education, and performance improvement programs.
1. Passion for Senior Care
The ideal franchisee is someone genuinely committed to improving the lives of seniors.
Demonstrates empathy, patience, and a community-oriented mindset.
Values building relationships with clients and caregivers, ensuring compassionate, high-quality care.
2. Business & Management Acumen
Should possess experience in business management, operations, or entrepreneurship.
Comfortable with budgeting, hiring staff, managing payroll, and overseeing day-to-day operations.
Capable of implementing standardized procedures to maintain consistency and quality in service delivery.
3. Healthcare Background (Preferred but Not Required)
Previous experience in healthcare, home care, or caregiving can be advantageous.
Understanding of healthcare regulations, patient needs, and care delivery improves operational efficiency.
4. Investment Capability
Must be financially prepared to meet initial investment requirements (typically $139,123 to $231,310).
Able to cover franchise fees, infrastructure setup, working capital, and marketing expenses.
Prepared for ongoing financial responsibilities, including royalties and brand development contributions.
5. Leadership and Team Management Skills
Capable of recruiting, training, and managing a team of caregivers and administrative staff.
Able to inspire staff to deliver consistent, compassionate care.
Skilled at conflict resolution, motivation, and creating a positive workplace culture.
6. Community-Oriented Mindset
Invested in serving the local community and building strong client and referral networks.
Willing to engage in community outreach, partnerships with hospitals, clinics, and senior centers.
7. Location Flexibility
Interested in establishing the franchise in a region with market demand for senior home care services.
Able to assess territory potential and adapt strategies to local demographic and competitive conditions.
8. Long-Term Commitment
Franchisees should have a vision for growth, whether expanding service offerings or scaling to multiple territories.
Committed to maintaining the brand’s high-quality standards and reputation.
| Category | Details / Amount (USD) |
|---|---|
| Total Initial Investment | $139,123 – $231,310 |
| Initial Franchise Fee | $49,000 |
| Royalty Fee | 5% of gross sales, paid bi-weekly |
| Brand Development Fund | 1% of gross sales |
| Grand Opening Costs | $3,000 – $4,000 |
| Infrastructure / Office Setup | $25,000 – $50,000 (depends on location and size) |
| Marketing Budget (Local) | 1% of gross sales (ongoing local marketing) |
| Working Capital Requirement | $15,000 – $25,000 |
| Break-Even Time | Typically 12 – 18 months |
| Potential Revenue Streams | Private personal care, medical care services, facility staffing, companion care, and senior home assistance |
| Territory Size | Single territory (exclusive, varies by region) |
| Expected ROI | 20% – 30% annual return after break-even (varies by location and operational efficiency) |
