2013
2
$209,588
$34,900
$344,350
No
Caribbean Mystique Spa offers a unique blend of island-inspired relaxation and holistic wellness services. Founded in 2013 by Andrea Nash in Tampa, Florida, the spa provides a serene environment where clients can indulge in massages, facials, body wraps, and more, all set to the soothing sounds of the Caribbean. The brand's commitment to excellence and authenticity has positioned it as a standout in the wellness industry.
Proven Business Model: Established in 2013, Caribbean Mystique Spa has demonstrated consistent growth and customer loyalty.
Unique Brand Identity: The Caribbean-themed ambiance sets it apart from traditional spas, attracting a diverse clientele seeking relaxation and rejuvenation.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring operational success and brand consistency.
Growing Wellness Industry: With increasing awareness of self-care, the demand for wellness services continues to rise, presenting a lucrative opportunity for franchisees.
Established: 2013
Franchising Since: 2019
Founder: Andrea Nash
Headquarters: Tampa, Florida
Units: 2 (as of 2019)
Industry Category: Personal-Care Businesses, specializing in Massage & Spa Services
Andrea Nash, leveraging over seven years of experience as a licensed massage practitioner, esthetician, and nail technician, transformed her passion into a thriving business. Starting with a modest 600 sq. ft. space, the spa expanded rapidly, reflecting its popularity and the effectiveness of its business model. In 2019, recognizing the potential for growth, Nash partnered with Franchise Creator to franchise the business, aiming to bring the Caribbean Mystique experience to communities nationwide.
Franchisees benefit from:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure brand consistency.
Comprehensive Training: 40 hours of on-the-job training and 36 hours of classroom instruction covering spa operations, customer service, and brand standards.
Marketing Support: Guidance on local and national marketing strategies, including social media promotion and grand opening events.
Ongoing Operational Assistance: Continuous support to address operational challenges and ensure adherence to brand standards.
Exclusive Territory Rights: Franchisees are granted exclusive territories, reducing competition and enhancing market potential.
The ideal franchisee for Caribbean Mystique Spa is someone who aligns with the brand’s values, understands the wellness and hospitality industry, and has the commitment to run a service-oriented business. Below is a breakdown of the characteristics, skills, and qualifications:
Experience in retail, hospitality, beauty, or wellness services is advantageous but not mandatory.
Strong interest or prior exposure to spa operations, customer service, or small business management can help accelerate success.
Familiarity with team management, scheduling, and customer relationship management is a plus.
A genuine passion for wellness, self-care, and customer satisfaction.
High level of empathy, interpersonal skills, and attention to detail—important for creating an exceptional client experience.
Entrepreneurial mindset: motivated, proactive, and willing to follow the proven franchise system while innovating locally when appropriate.
Ability to meet the financial requirements, including the initial franchise fee, setup costs, working capital, and marketing budget.
Willingness to reinvest in business growth and adhere to operational and marketing guidelines provided by the franchisor.
Available to actively manage or oversee spa operations, either personally or through a dedicated management team.
Commitment to upholding brand standards, including service quality, hygiene, and ambiance.
Willing to participate in training and continuous development programs to maintain expertise and operational excellence.
Interest in opening a spa in suburban or urban areas with a target clientele seeking premium wellness experiences.
Preference for communities that value health, wellness, and self-care, ideally with disposable income to afford spa services.
Motivated to expand the business and explore multiple revenue streams, such as memberships, retail products, or additional service offerings.
Open to local marketing initiatives to drive awareness and grow a loyal client base.
| Financial Element | Details / Range | Notes |
|---|---|---|
| Initial Franchise Fee | $34,900 | One-time fee paid to the franchisor to join the system |
| Total Estimated Investment | $209,588 – $344,350 | Includes setup, equipment, marketing, and working capital |
| Net Worth Requirement | $34,900 | Minimum personal net worth recommended to qualify |
| Cash Requirement | $34,900 | Minimum liquid capital to invest in the franchise |
| Royalty Fee | 5% – 5.5% of gross sales | Ongoing fee for using the brand and support services |
| Marketing & Advertising Fee | 2% – 3% of gross sales | Contributes to local and national marketing campaigns |
| Infrastructure / Build-Out Cost | $100,000 – $150,000 | Cost to set up spa space, furniture, and equipment |
| Working Capital | $30,000 – $50,000 | Recommended cash for first 3–6 months of operations |
| Expected ROI | 15% – 25% annually | Dependent on location, management, and marketing |
| Break-Even Time | 18 – 36 months | Typical time to recover initial investment |
| Potential Revenue Streams | Spa services (massages, facials, body treatments), retail products, memberships, packages | Diversified revenue to maximize profitability |
| Term of Agreement | 10 years (renewable) | Option to renew based on performance and franchisor approval |
| Financing Options | Available through third-party lenders | Can cover franchise fees, equipment, inventory, and working capital |
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