2002
36
$30,000
$25,000
$80,000
No
Caring Matters Home Care is a compassionate and community-focused franchise offering non-medical in-home care services across the United States. Founded in 2002 by Russell Piper in Reading, Pennsylvania, the company was born from a personal experience—witnessing the challenges his father faced in a nursing home after being temporarily separated from home care. Motivated by this, Russell transitioned from a 20-year nursing career to establish a service dedicated to delivering dignified, personalized care for seniors, new mothers, and individuals recovering from illness or injury.
Since launching its franchising model in 2011, Caring Matters has expanded to over 36 locations nationwide, with a commitment to providing quality care that allows clients to remain in the comfort of their homes. Their services are designed to be both affordable and scalable, making it an attractive option for entrepreneurs seeking a meaningful and profitable business.
Recession-Resistant Industry: The senior care sector is experiencing rapid growth, driven by an aging population and increasing demand for home-based services.
Proven Business Model: Caring Matters offers a turnkey franchise system with comprehensive support, including training, marketing, and operational assistance.
Flexible Ownership Options: Franchisees can operate from home or through a small office, minimizing overhead costs and maximizing profitability.
Veteran-Friendly: The franchise offers a 10% discount on the franchise fee for qualified veterans, recognizing their service and dedication.
Established: 2002 in Reading, Pennsylvania
Franchising Since: 2011
Founders: Russell Piper
Franchise Units: Over 36 locations across the United States
Headquarters: Raleigh, North Carolina
Industry Category: Senior & Elderly Home Care Services
Ownership: Privately owned and operated
Market Presence: Active in numerous states, including but not limited to Florida, Texas, Pennsylvania, and California
Company History: Caring Matters began as a local provider in Reading, PA, and expanded nationally through franchising, focusing on government-funded home care services to ensure accessibility and sustainability.
Caring Matters Home Care offers a comprehensive support system for franchisees:
Pre-Launch Support: Assistance with site selection, business planning, and securing necessary licenses and certifications.
Training: Extensive initial training covering operations, caregiving standards, and business management.
Marketing Support: Access to branded materials, digital marketing strategies, and local advertising campaigns to build brand presence.
Ongoing Operational Support: Regular updates on best practices, compliance requirements, and industry trends to ensure continued success.
Technology Tools: Proprietary software for scheduling, billing, and client management to streamline operations.
Community Engagement: Guidance on building relationships with local healthcare providers and community organizations to foster referrals.
The ideal franchisee for Caring Matters Home Care is someone who combines a passion for helping others with the ability to manage and grow a business. This franchise is designed for entrepreneurs who are committed to providing compassionate, high-quality in-home care to seniors, new mothers, and individuals recovering from illness or injury.
Key Characteristics of an Ideal Franchisee:
Passion for Caregiving and Community Service
A strong desire to make a meaningful difference in people’s lives.
Interest in serving vulnerable populations, including seniors, disabled individuals, and those needing temporary or ongoing home care.
Values alignment with the company’s mission to provide dignity, comfort, and personalized care.
Business & Management Acumen
While prior healthcare experience is beneficial, it is not mandatory.
Strong organizational, operational, and leadership skills to manage staff, schedules, and daily operations efficiently.
Ability to handle financial planning, marketing initiatives, and client relationship management.
Financial Capability
Adequate liquid capital and net worth to invest in the franchise (typically between $25,000–$80,000 total investment).
Willingness to allocate funds for initial setup, working capital, and local marketing campaigns.
Entrepreneurial Spirit
Motivated to grow the franchise locally and possibly expand to multiple territories.
Ability to take initiative, solve problems, and make business decisions independently while following the franchise system.
Interpersonal Skills
Excellent communication and people skills to interact with clients, caregivers, family members, and community partners.
Ability to build trust and long-term relationships within the local community.
Location Commitment
Preference for operating in areas with a high population of seniors or individuals requiring in-home care services.
Willingness to engage actively with local healthcare networks, senior centers, hospitals, and community organizations to generate referrals.
Long-Term Vision & Dedication
Interested in building a sustainable business that balances profitability with social impact.
Commitment to ongoing learning, training, and adhering to Caring Matters’ quality standards.
Total Investment Required: $25,000 - $80,000
Minimum Cash Required: $30,000
Franchise Fee: $25,000
Royalty Fee: 5% of gross revenue
Infrastructure Cost: Minimal; home-based or small office setup
Marketing Budget: Variable; franchisees are encouraged to allocate funds for local marketing efforts.
Working Capital: Dependent on location and scale of operations; initial capital should cover staffing, training, and operational expenses.
Expected ROI: Varies based on market conditions and franchisee performance; potential for profitability within the first year of operation.
Break-Even Time: Typically between 12 to 18 months, depending on local market dynamics and franchisee engagement.
Potential Revenue Streams: Revenue is primarily generated through government-funded home care services, private pay clients, and insurance reimbursements.
