Established
2002
Franchise Units
00
Minimum Investment
$38,900
Franchise Fee
$25,000
Total Investment Range
$64,900
Home Based
No
Description
Caring Matters Home Care is a compassionate and community-focused franchise offering non-medical in-home care services across the United States. Founded in 2002 by Russell Piper in Reading, Pennsylvania, the company was born from a personal experience—witnessing the challenges his father faced in a nursing home after being temporarily separated from home care. Motivated by this, Russell transitioned from a 20-year nursing career to establish a service dedicated to delivering dignified, personalized care for seniors, new mothers, and individuals recovering from illness or injury.
Since launching its franchising model in 2011, Caring Matters has expanded to over 36 locations nationwide, with a commitment to providing quality care that allows clients to remain in the comfort of their homes. Their services are designed to be both affordable and scalable, making it an attractive option for entrepreneurs seeking a meaningful and profitable business.
Why Invest in this Franchise?
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Recession-Resistant Industry: The senior care sector is experiencing rapid growth, driven by an aging population and increasing demand for home-based services.
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Proven Business Model: Caring Matters offers a turnkey franchise system with comprehensive support, including training, marketing, and operational assistance.
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Flexible Ownership Options: Franchisees can operate from home or through a small office, minimizing overhead costs and maximizing profitability.
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Veteran-Friendly: The franchise offers a 10% discount on the franchise fee for qualified veterans, recognizing their service and dedication.
Background
Established: 2002 in Reading, Pennsylvania
Franchising Since: 2011
Founders: Russell Piper
Franchise Units: N/A
Headquarters: Raleigh, North Carolina
Industry Category: Senior & Elderly Home Care Services
Ownership: Privately owned and operated
Market Presence: Active in numerous states, including but not limited to Florida, Texas, Pennsylvania, and California
Company History: Caring Matters began as a local provider in Reading, PA, and expanded nationally through franchising, focusing on government-funded home care services to ensure accessibility and sustainability.
Support Training
Caring Matters Home Care offers a comprehensive support system for franchisees:
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Pre-Launch Support: Assistance with site selection, business planning, and securing necessary licenses and certifications.
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Training: Extensive initial training covering operations, caregiving standards, and business management.
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Marketing Support: Access to branded materials, digital marketing strategies, and local advertising campaigns to build brand presence.
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Ongoing Operational Support: Regular updates on best practices, compliance requirements, and industry trends to ensure continued success.
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Technology Tools: Proprietary software for scheduling, billing, and client management to streamline operations.
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Community Engagement: Guidance on building relationships with local healthcare providers and community organizations to foster referrals.
Ideal Candidate
- The Compassionate Leader: You don't need a medical background, but you must have a "servant’s heart" and a genuine desire to help the elderly and disabled.
Business Mindset: Strong leadership, communication, and organizational skills are vital. You should be comfortable managing a team of caregivers and networking in your local community.
Investment Capability: Candidates should have the necessary liquid capital and creditworthiness to sustain the business through its initial growth phase.
Location Preference: We are looking for entrepreneurs interested in establishing territories in suburban and urban areas where the aging population is dense.
System Oriented: A willingness to follow a proven, documented system rather than "reinventing the wheel."
Financial Detail
| Investment Category | Details & Estimated Cost |
| Total Investment Required | $38,900 – $64,900 |
| Minimum Liquid Capital | $30,000 – $40,000 |
| Franchise Fee | $25,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 1% – 2% of Gross Sales |
| Infrastructure & Tech Cost | $2,500 – $7,500 (Office equipment, software, and signage) |
| Working Capital | $15,000 – $35,000 (Recommended for first 3–6 months) |
| Expected Break-even Time | 12 – 24 Months (Varies by market and owner effort) |