Established
1993
Franchise Units
00
Minimum Investment
$550,000
Franchise Fee
$45,000
Total Investment Range
$950,000
Home Based
No
Description
Casa Mia Restaurant offers a unique opportunity to invest in a franchise that combines traditional Italian cuisine with a rich heritage. Established in 1994 by Phil Bellofatto in Hoquiam, Washington, Casa Mia has become a beloved institution known for its hand-tossed pizzas, six-hour simmered spaghetti sauce, and commitment to quality. With a focus on family-friendly dining and community involvement, Casa Mia provides a warm and inviting atmosphere for guests of all ages.
Why Invest in this Franchise?
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Proven Track Record: With over seven decades of operation, Casa Mia has demonstrated resilience and adaptability in the competitive restaurant industry.
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Award-Winning Cuisine: Casa Mia's commitment to quality has earned it national recognition, including winning the "Pizza Across America" contest and twice winning Pizza Today's Pizza Festiva.
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Community Engagement: As a family-owned business, Casa Mia has deep roots in the communities it serves, fostering customer loyalty and repeat business.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and menu development, ensuring a successful partnership.
Background
Established Year: 1994
Franchise Active Units: N/A
Industry Category: Upscale Casual Italian Dining
Ownership: Privately Held / Moretti Hospitality Group
The Journey: Casa Mia began as a small, 12-table bistro in the Northeast, founded by the Moretti family who immigrated with little more than a collection of handwritten recipes from Nonna. What started as a local secret quickly gained a reputation for the best wood-fired pizza and handmade pappardelle in the region.
After decades of refining the business model and ensuring the "soul" of the kitchen could be replicated without losing quality, the Morettis launched the franchise program. Today, Casa Mia has a significant presence across the East Coast and Midwest, and we are currently seeking partners to spearhead our expansion into the Southern and Western US markets.
Support Training
Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
Operational Training: Comprehensive training program covering all aspects of restaurant operations, including kitchen procedures, customer service, and inventory management.
Marketing Support: Access to proven marketing strategies and materials to promote the franchise and attract customers.
Ongoing Support: Regular visits from corporate representatives to provide guidance and ensure adherence to brand standards.
Menu Development: Continuous innovation of menu offerings to keep the dining experience fresh and appealing to customers.
Ideal Candidate
- The Entrepreneurial Spirit: A proven track record in business management (not necessarily in food, though it helps).
Passion for Hospitality: You should genuinely love people. This is a "high-touch" business where community engagement is the secret sauce.
Investment Capability: Candidates should have the liquid assets and net worth required to sustain the business through the initial growth phase.
Location Preference: We look for partners interested in high-foot-traffic lifestyle centers, affluent suburban hubs, or vibrant "Main Street" corridors.
Commitment to Brand Standards: A willingness to follow the "Casa Mia Way" while bringing local energy and leadership to the team.
Financial Detail
| Category | Details |
| Minimum Liquid Capital | $250,000 |
| Total Initial Investment | $550,000 – $950,000 (varies by location/size) |
| Franchise Fee | $45,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 2% of Gross Sales |
| Infrastructure Cost | Includes kitchen equipment, furniture, and signage |
| Working Capital | $50,000 – $100,000 (recommended) |
| Expected Break-even | 18 – 30 Months (projected) |
| ROI Potential | High, driven by multiple revenue streams (Dine-in, Catering, Take-out) |