2003
1
$124,410
$24,000
$352,550
No
Cereality Cereal Bar & Café is revolutionizing the fast-casual dining experience by offering a nostalgic yet innovative twist on the classic breakfast cereal. Imagine a café where customers can indulge in their favorite cereals—ranging from beloved brands to unique blends—customized with a variety of toppings and milk options, all served in a vibrant, café-style setting. This concept appeals to all ages, making it a versatile addition to any community.
Positioned as a fun, all-day dining destination, Cereality caters to the growing demand for customizable, quick-service meals. Whether it's a late-night snack or a midday treat, Cereality provides a comforting and convenient option for cereal enthusiasts. The brand's playful atmosphere and unique offerings set it apart in the competitive foodservice industry.
Investing in a Cereality franchise means tapping into a proven business model with a unique product offering. The brand's focus on customization and quality appeals to a broad customer base, ensuring a steady stream of patrons. Additionally, Cereality's affiliation with Kahala Brands, a well-established franchise management company, provides robust support and resources to franchisees.
The franchise's flexible format allows for various store sizes and locations, from bustling urban centers to college campuses, maximizing potential customer reach. With the increasing trend towards personalized dining experiences, Cereality is well-positioned to capitalize on this market demand.
Established: 2003
Founders: David Roth and Rick Bacher
Cereality was conceived to offer a nostalgic and customizable cereal experience, allowing customers to enjoy their favorite cereals in a café setting. The first location opened at Arizona State University, tapping into the student market's demand for quick, comfort food options .
By 2006, Cereality began franchising, aiming to expand its unique concept beyond college campuses. At its peak, the brand had multiple locations across the U.S., including major cities like Chicago and New York.
In 2007, Cereality was acquired by Kahala Brands, a prominent franchise management company known for its diverse portfolio of foodservice brands. This acquisition provided Cereality with additional resources and support for expansion.
As of the latest available data, Cereality operates a single franchised location at Dallas/Fort Worth International Airport (DFW) in Texas. The brand continues to explore opportunities for growth, particularly in high-traffic areas such as airports and college campuses.
Cereality remains active under the umbrella of Kahala Brands, which has expanded its portfolio to include over 28 brands . The brand is focusing on revitalizing its presence and exploring new markets to meet the evolving demands of cereal enthusiasts.
Cereality offers comprehensive support to its franchisees, ensuring they are well-equipped to operate successfully:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to align with brand standards.
Training: Intensive training programs covering operations, customer service, inventory management, and marketing strategies.
Ongoing Support: Continuous support through regular visits, operational audits, and access to a dedicated franchise support team.
Marketing Assistance: National and local marketing campaigns, promotional materials, and digital marketing strategies to drive brand awareness and customer engagement.
Supply Chain Management: Established relationships with suppliers to ensure consistent product quality and timely delivery.
Cereality seeks passionate, entrepreneurial individuals who are eager to bring a unique dining experience to their community. The ideal franchisee should possess:
Business Acumen: Experience in retail or foodservice management is beneficial.
Customer-Centric Attitude: A commitment to providing exceptional customer service.
Community Engagement: Ability to connect with local communities and build strong customer relationships.
Financial Capability: Sufficient capital to meet the investment requirements and sustain operations during the initial phase.
Location Preference: Interest in establishing locations in high-traffic areas such as urban centers, college towns, or shopping districts.
| Financial Component | Details |
|---|---|
| Initial Franchise Fee | $24,000 – $30,000 |
| Total Initial Investment | $124,410 – $352,550 |
| Working Capital | $5,000 – $15,000 |
| Royalty Fee | 6% of monthly gross sales |
| Advertising Fee | 4% of monthly gross sales |
| Franchise Agreement Term | 10 years initial term; 5-year renewal options |
| Break-Even Timeframe | Typically 12–24 months, depending on location and operational efficiency |
| Revenue Streams | In-store sales, catering services, and potential for branded merchandise |
| Ideal Location Types | High-traffic areas such as urban centers, college campuses, airports, and shopping districts |
