1899
33
$101,000
$9,000
$302,000
No
Cheong Kwan Jang, now known as Jung Kwan Jang, is a globally recognized leader in premium Korean red ginseng products. With over 120 years of tradition, the brand has established itself as the world's #1 ginseng brand, delivering the best quality Korean red ginseng for over 122 years. In the United States, Jung Kwan Jang operates a network of franchise locations, offering a unique opportunity for entrepreneurs to invest in a reputable and established brand.
Established Brand: Jung Kwan Jang has a rich history and is the most trusted name in Korean red ginseng.
Growing Market: The demand for health supplements, especially natural products like red ginseng, is on the rise in the U.S.
Comprehensive Support: Franchisees receive extensive training and support, ensuring a smooth operational experience.
Proven Business Model: With numerous successful franchise locations, the brand offers a tested and scalable business model.
Established Year:
Cheong Kwan Jang was founded in 1899 in South Korea. With over 120 years of history, it is recognized as the world’s most trusted Korean red ginseng brand, known for its unmatched quality, purity, and consistency in ginseng products.
Founder & Ownership:
The brand was originally established under the Korea Ginseng Corporation (KGC). Today, it remains privately owned by KGC, which is a leading company in the global ginseng market. The company focuses on scientific cultivation, production, and distribution of high-quality red ginseng products.
Brand Journey & Company History:
Early Years: Cheong Kwan Jang started as a premium ginseng manufacturer in Korea, building a reputation for quality and authenticity.
Expansion & Innovation: Over the decades, the brand expanded internationally, including the United States, focusing on research-backed products and certification standards to ensure quality.
Global Recognition: Today, it is globally recognized as the #1 Korean red ginseng brand, trusted for both traditional remedies and modern wellness applications.
Franchise Units:
In the USA, Cheong Kwan Jang operates around 33 franchise units in key cities and states, offering entrepreneurs a reliable business model with strong brand recognition.
Globally, the brand has hundreds of outlets across Asia, Europe, and North America, solidifying its international presence.
Market Presence in the USA:
Cheong Kwan Jang products are sold in retail stores, specialty health shops, and online platforms.
Franchise locations serve health-conscious consumers who are increasingly seeking natural and scientifically validated health supplements.
The brand is positioned in the Health & Wellness / Nutritional Supplements category, a market that is growing rapidly in the USA due to increasing interest in preventive healthcare and natural remedies.
Industry Category:
Health & Wellness – Focus on natural remedies, particularly ginseng-based supplements.
Nutritional Supplements – Products include ginseng extract, capsules, teas, and functional health foods.
Other Key Points:
KGC maintains strict quality control and product certification, ensuring that all franchisees provide authentic, high-quality products.
The brand combines traditional herbal knowledge with modern scientific research, which appeals to both older and younger demographics.
Franchises benefit from the brand’s global marketing campaigns, research-backed reputation, and product innovation, ensuring a competitive edge in the health supplement market.
Jung Kwan Jang offers a comprehensive support system to its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design.
Operational Training: In-depth training on product knowledge, sales techniques, and customer service.
Marketing Support: National and regional marketing campaigns, promotional materials, and digital marketing strategies.
Ongoing Support: Regular business reviews, operational updates, and continuous training opportunities.
Product Supply: Access to a wide range of high-quality ginseng products directly from the manufacturer.
Investing in a Cheong Kwan Jang franchise requires not only financial capability but also a strong alignment with the brand’s values and market positioning. The ideal franchisee is someone who can combine business acumen with a passion for health and wellness.
1. Business Background:
While prior experience in retail, health, or wellness sectors is preferred, it is not mandatory.
Candidates with a strong background in entrepreneurship, business management, or customer service are well-suited.
Familiarity with sales-driven environments or franchise operations is a significant advantage.
2. Passion for Health & Wellness:
The ideal franchisee should have a genuine interest in promoting natural health products, particularly Korean red ginseng.
Must be committed to educating customers on the benefits of ginseng and building long-term customer trust.
3. Investment Capability:
Franchisees should have the financial capacity to invest between $101,000 and $302,000, covering the franchise fee, infrastructure, initial inventory, working capital, and marketing expenses.
Ability to manage operational cash flow and marketing budgets to ensure smooth business operations.
4. Entrepreneurial Mindset:
A proactive, self-motivated entrepreneur who can drive business growth.
Comfortable implementing marketing strategies, managing staff, and ensuring high-quality customer service.
5. Location Preference & Market Awareness:
Ideal franchisees are those who can operate in high-traffic urban or suburban retail locations.
Understanding the local demographic of health-conscious consumers is essential to maximize revenue.
6. Long-Term Commitment:
Cheong Kwan Jang looks for franchise partners who are interested in a long-term relationship, as building a loyal customer base and brand presence requires consistent effort.
7. Personal Qualities:
Strong communication and leadership skills.
Commitment to upholding brand standards and maintaining product quality.
Ability to adapt to market trends and embrace the brand’s ongoing support and training programs.
| Financial Aspect | Details (USD) |
|---|---|
| Total Investment Required | $101,000 – $302,000 |
| Minimum Investment | $101,000 |
| Franchise Fee | $9,000 |
| Royalty Fee | 3% of monthly gross sales |
| Advertising/Marketing Fee | Up to 5% of monthly gross sales |
| Infrastructure/Build-Out Cost | Varies by location and store size (typically $50,000 – $150,000) |
| Initial Inventory | $10,000 – $20,000 |
| Working Capital | $10,000 – $30,000 |
| Expected ROI | Location-dependent; typically 18–24 months to break even |
| Break-Even Time | 18 – 24 months |
| Revenue Streams | Retail sales of ginseng products, online sales, wholesale opportunities |
| Additional Costs | Staff salaries, lease/rent, utilities, local marketing campaigns |
