1956
20
$150,000
$25,000
$450,000
No
The Chicken Shack franchise is a beloved name in the American fast-casual dining industry, best known for its mouthwatering fried chicken, homestyle sides, and authentic family-friendly atmosphere. With decades of history and a reputation built on quality, value, and community presence, Chicken Shack has grown from a small neighborhood eatery into a recognizable regional brand with strong customer loyalty.
Positioned within the rapidly growing QSR (Quick Service Restaurant) and fast-casual chicken segment, Chicken Shack offers franchisees a proven business model, robust brand recognition, and a menu designed to appeal to broad demographics. In a food market where fried chicken continues to dominate consumer preferences, Chicken Shack stands out by delivering consistent taste, affordable pricing, and memorable dining experiences.
As the chicken franchise industry continues to expand, Chicken Shack provides an ideal opportunity for aspiring entrepreneurs and seasoned investors to capitalize on America’s love for comfort food while joining a well-established and reputable brand.
Established Year: 1956 (originally founded in Michigan, USA).
Founders: John & Iola Sobeck, who introduced the first Chicken Shack restaurant with a vision of serving high-quality fried chicken with fresh sides.
Franchise Units: Over 20 locations across Michigan and growing across the USA.
Ownership: Privately owned, family-driven legacy with a strong franchise development program.
Industry Category: Quick Service Restaurant (QSR) / Fast Casual Dining.
Brand Journey: From its very first location, Chicken Shack gained recognition for its signature fried chicken recipe, barbecue ribs, and homestyle meals. Over the years, the franchise has expanded steadily, maintaining its commitment to quality, freshness, and affordable dining. Today, Chicken Shack is a regional powerhouse with ambitions to grow nationally.
Market Presence: Strong presence in Michigan with steady expansion across the United States, especially in suburban communities with a demand for affordable, family-friendly dining.
Chicken Shack provides comprehensive support to every franchisee, ensuring they are set up for success:
Pre-Launch Support:
Assistance with site selection and market analysis.
Lease negotiations and store design guidance.
Access to architectural layouts, equipment lists, and setup support.
Operational Training:
Intensive training at Chicken Shack headquarters covering food preparation, customer service, and operational standards.
On-site training at your franchise location during opening.
Management training programs for hiring, scheduling, and staff supervision.
Marketing Support:
Pre-opening marketing campaigns and grand opening event strategies.
Access to national and regional advertising materials.
Digital marketing assistance including social media, website listing, and promotional campaigns.
Academic & Technical Support:
Operations manuals and training guides.
E-learning modules for employees.
Access to recipe systems and proprietary technology.
Ongoing Support:
Regular field visits from corporate representatives.
Continuous menu innovation and product development.
Ongoing marketing and promotional support.
Franchisee network events, workshops, and updates.
The Chicken Shack franchise is ideal for entrepreneurs who are passionate about food service and community engagement.
Business Background: No prior restaurant ownership is required, but experience in hospitality, retail, or management is an advantage.
Investor Type: Individual owner-operators or multi-unit investors.
Passion: Commitment to delivering quality food, excellent customer service, and maintaining community ties.
Investment Capability: Ability to meet financial requirements, manage operations, and reinvest in growth.
Location Preference: High-traffic suburban areas, shopping centers, residential neighborhoods, and family-friendly communities.
Mindset: Franchisees who value teamwork, follow a proven system, and are eager to build long-term success.
| Category | Estimated Range (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment | $150,000 |
| Franchise Fee | $25,000 – $35,000 |
| Infrastructure/Build-Out Cost | $120,000 – $200,000 |
| Equipment & Kitchen Setup | $75,000 – $100,000 |
| Marketing Budget (Grand Opening + Ongoing) | $10,000 – $25,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fees | 5% – 6% of gross sales |
| Expected ROI | 15% – 25% annually (depending on location and sales volume) |
| Break-Even Timeline | 18 – 30 months |
| Potential Revenue Streams | Dine-in sales, take-out, catering services, delivery partnerships, merchandise, and seasonal promotions |
