2016
00
$50,000
$25,000
$75,000
No
Child’s Play Challenge Courses is a dynamic mobile obstacle course franchise that brings engaging, fitness-focused experiences directly to communities across the United States. Designed for participants aged 2 and up, the franchise offers a variety of customizable packages suitable for birthday parties, school events, corporate team-building, camps, and more. With a commitment to promoting physical activity, teamwork, and confidence-building, Child’s Play Challenge Courses stands out in the children's entertainment and enrichment industry.
Investing in a Child’s Play Challenge Courses franchise offers:
Mobile Business Model: Operate without the need for a physical storefront, reducing overhead costs and increasing flexibility.
Inclusive Offerings: Cater to a wide age range and various event types, from children's parties to corporate events.
Proven Success: Benefit from a concept that has gained recognition and awards, including the 2022 SBDC Small Business Success Growth Award.
Community Impact: Engage with local communities, schools, and organizations, fostering positive relationships and brand loyalty.
Child’s Play Challenge Courses was founded in 2016 by Matt and Lauren Borawski in Scotch Plains, New Jersey. The founders combined their passion for fitness, children’s activities, and community engagement to create a unique mobile obstacle course business designed to promote active play and confidence-building for kids of all ages.
Starting as a local mobile obstacle course service, Child’s Play Challenge Courses quickly gained recognition for its high-quality, safe, and fun experiences. By catering to birthday parties, school programs, corporate team-building events, and public festivals, the company carved out a niche in the children’s entertainment and enrichment industry.
Recognizing the potential for growth, the Borawskis transitioned the business into a franchise model in 2023, allowing entrepreneurs nationwide to bring the mobile obstacle course experience to their local communities. This shift has enabled the brand to expand beyond its New Jersey roots while maintaining consistent quality, safety standards, and brand identity.
The franchise operates under Child’s Play Challenge Courses Franchising LLC, a separate legal entity responsible for franchise development, training, and ongoing support. The original company, Child’s Play Challenge Courses, LLC, continues to oversee operational best practices and maintain standards for all events.
Although currently concentrated in the Northeastern United States (New Jersey, New York, Pennsylvania, and Connecticut), the franchise is actively seeking qualified franchisees nationwide. With mobile operations, each franchise can easily serve local schools, communities, and event organizers, creating flexibility and scalability in multiple markets.
Child’s Play Challenge Courses falls within the children’s entertainment, mobile event services, and fitness/wellness industry. The business combines physical activity, education, and fun, positioning it uniquely in the market and catering to parents, schools, and corporate clients looking for interactive, safe, and engaging experiences.
Vision: To become the leading mobile children’s obstacle course franchise in the USA, promoting fitness, confidence, and teamwork for children of all ages.
Mission: To provide safe, engaging, and memorable obstacle course experiences, empowering children to build confidence, social skills, and a love for physical activity.
Child’s Play Challenge Courses offers comprehensive support and training to franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and initial setup to ensure a smooth start.
Operational Training: Detailed training on equipment handling, safety protocols, and event management to maintain high standards.
Marketing Support: Access to branded materials, digital marketing strategies, and promotional campaigns to attract customers.
Ongoing Support: Continuous guidance through regular check-ins, performance reviews, and updates on best practices.
Community Engagement: Strategies for building relationships with local schools, organizations, and businesses to foster community involvement.
The ideal franchisee for Child’s Play Challenge Courses is someone who combines entrepreneurial ambition with a passion for children’s fitness, community engagement, and event management. Key characteristics include:
Motivated to build and grow a business from the ground up.
Comfortable with taking initiative and managing day-to-day operations of a mobile business.
Willing to actively market their services within their local territory.
Experience in management, retail, or service industries is advantageous but not strictly required.
Skills in organizing events, scheduling, and customer service help ensure smooth operations.
Strong financial management capabilities to handle startup costs, operational budgets, and cash flow.
Enthusiastic about promoting physical activity and confidence-building experiences for children and participants of all ages.
Committed to creating safe, memorable, and engaging experiences at parties, school events, and corporate programs.
Able to meet the franchise’s total investment requirements ($50,000–$75,000) with sufficient working capital to cover initial operations.
Comfortable with a mobile business model that requires some flexibility and ongoing maintenance of equipment.
Enjoys interacting with local schools, parents, and organizations to build strong community ties.
Focused on creating repeat customers and cultivating a positive brand reputation in the territory.
Willing to operate in a designated geographic area, traveling to events rather than being tied to a single storefront.
Preferably located in suburban or urban markets with a high demand for family entertainment and school/community events.
Strong interpersonal skills and the ability to connect with children, parents, and event organizers.
Reliable, responsible, and safety-conscious, ensuring all equipment and events comply with safety standards.
Creative and adaptable, capable of customizing offerings for diverse clients and events.
| Financial Item | Details / Estimates (USD) | Notes |
|---|---|---|
| Total Investment Required | $50,000 – $75,000 | Includes equipment, branding, initial marketing, and operational setup. |
| Minimum Liquid Capital | $25,000 | Required to cover initial expenses and working capital. |
| Franchise Fee | $25,000 | One-time fee for rights to operate under the Child’s Play Challenge Courses brand. |
| Franchise Units Available | Currently 0 units open | Franchising started in 2023; actively seeking franchisees. |
| Infrastructure / Equipment Cost | $15,000 – $30,000 | Mobile obstacle course equipment, setup, safety gear, and storage solutions. |
| Marketing Budget | $2,500 – $5,000 initial; ongoing 3–5% of revenue | Includes local marketing, digital campaigns, and promotional materials. |
| Working Capital | $5,000 – $10,000 | Funds to cover initial operational expenses until cash flow stabilizes. |
| Royalty Fees | 6% of gross revenue | Paid to franchisor for ongoing support, branding, and national marketing. |
| Expected ROI | Positive ROI within 12–18 months | Based on consistent bookings for events and parties. |
| Break-Even Time | 12–18 months | Depends on market demand, event frequency, and territory size. |
| Potential Revenue Streams | Birthday parties, school programs, corporate team-building, community events, public festivals | Mobile business allows for multiple event types across different markets. |
