2020
8
$496,000
$49,500
$797,500
No
Tee Box is redefining the golfing experience by merging cutting-edge technology with a community-focused approach. Founded in 2020 by Preston Unck, Tee Box offers state-of-the-art indoor golf facilities equipped with Trackman simulators, catering to golfers of all skill levels. With a focus on performance-driven training, Tee Box provides a comprehensive suite of services including swing coaching, club fitting, and fitness programs, all within a modern, welcoming environment. This innovative concept positions Tee Box as a leader in the $30 billion indoor fitness industry, offering a unique opportunity for franchisees to tap into a growing market.
Innovative Business Model: Tee Box combines golf training with fitness, creating a holistic approach that attracts a diverse clientele.
Proven Technology: Utilizing Trackman simulators, Tee Box offers precise data-driven insights, enhancing the training experience.
Scalable Operations: The franchise model is designed for scalability, allowing for expansion into multiple locations.
Strong Brand Identity: Backed by a passionate founder and a growing community, Tee Box has established a strong brand presence.
Supportive Franchise System: Comprehensive training and ongoing support ensure franchisees are equipped for success.
Established Year:
Tee Box was founded in 2020, making it a relatively new but fast-growing player in the indoor golf and fitness industry. Despite its recent inception, the brand has quickly gained recognition for its innovative approach to combining golf training, technology, and community engagement.
Founder:
Preston Unck, an entrepreneur with a strong background in business management and sales, founded Tee Box. His vision was to create an indoor golf experience that is accessible, data-driven, and appealing to golfers of all skill levels, while also being a scalable business model for franchisees.
Franchise Units:
As of now, Tee Box has 8 operating franchise units in the U.S., with 20+ additional locations planned or under development. This indicates both strong demand and aggressive expansion strategy.
Brand Journey & Company History:
Tee Box began as a concept to modernize the traditional golfing experience.
Initially focused on providing private golf simulators and training sessions, the brand expanded into a franchise model to scale nationwide.
The use of Trackman simulators and high-tech training tools positioned Tee Box uniquely in the indoor sports and fitness market.
Its approach combines golf coaching, club fitting, fitness training, and entertainment into a single location, creating a holistic customer experience.
Ownership:
Tee Box is privately owned, with expansion primarily driven through franchising. The company maintains operational oversight and provides consistent support to ensure all franchise locations meet quality and brand standards.
Market Presence in the USA:
Tee Box currently operates primarily in the western U.S., but has ambitions for a nationwide footprint.
The brand caters to both casual golfers and serious athletes, making it attractive to a wide demographic.
Its presence taps into the $30 billion U.S. indoor fitness and sports market, which is growing steadily due to rising interest in indoor recreational activities and tech-driven sports experiences.
Industry Category:
Indoor Golf Training & Fitness
Combines elements of sports entertainment, technology-driven coaching, and wellness services, placing it at the intersection of multiple high-growth industries.
Other Notable Information:
Tee Box emphasizes community building through events, leagues, and local partnerships.
The brand has a strong technology-first approach, leveraging analytics from simulators to improve player performance.
Franchisees benefit from a turnkey business model with guidance on studio setup, marketing, and operations.
Tee Box ensures that every franchisee has access to a comprehensive support system, designed to help them launch successfully, operate efficiently, and grow profitably. This support covers pre-launch, operational, marketing, academic, and ongoing assistance.
Before opening, Tee Box provides guidance to ensure a smooth start:
Site Selection & Lease Negotiation: Expert advice to identify optimal locations based on foot traffic, demographics, and target audience.
Studio Design & Setup: Assistance with interior layout, decor, simulator installation, lighting, and furniture, ensuring brand consistency.
Technology Setup: Installation of Trackman simulators, software, and other technological tools. Training provided for system use and troubleshooting.
Regulatory Guidance: Help with permits, licenses, insurance, and local compliance requirements.
Franchisees receive hands-on training to run day-to-day operations effectively:
Initial Training Program:
Duration: 7 days (3 days virtual + 4 days at headquarters)
Focus Areas: Customer service, staff management, simulator operations, scheduling, and operational workflows.
Staff Training Modules: Templates and programs to train employees on service standards, simulator usage, and customer engagement.
Operational Manuals: Comprehensive guides covering best practices, standard operating procedures, and troubleshooting tips.
Tee Box helps franchisees build awareness, attract customers, and grow revenue:
National Marketing: Coordinated campaigns including social media, email, and digital advertising.
Local Marketing: Guidance on community events, promotions, sponsorships, and referral programs.
Promotional Materials: Access to professionally designed brochures, flyers, and social media templates.
Grand Opening Support: Assistance planning events to generate initial buzz and build a loyal customer base.
Tee Box ensures franchisees are trained not only on business operations but also on improving customer experience:
Golf Performance Training: Franchisees and staff learn the basics of golf coaching, simulator use, and fitness integration.
Analytics Education: How to interpret Trackman data and provide actionable insights to customers.
Customer Engagement: Strategies to retain clients through programs, memberships, and community building.
Tee Box offers continuous assistance to ensure franchisees thrive long-term:
Online Resource Portal: Access to updated training materials, operational manuals, marketing content, and industry insights.
Regular Check-ins: Headquarters provides guidance on operations, marketing performance, and customer experience.
Events & Networking: Opportunities to connect with other franchisees, share best practices, and learn new strategies.
Technology Updates: Continuous upgrades and support for simulators and software to keep locations cutting-edge.
Tee Box seeks franchisees who are passionate, motivated, and business-savvy, capable of running a modern indoor golf and fitness facility successfully. The ideal investor combines business skills with a love for community engagement and the sport of golf.
Experience in Management or Operations: Franchisees with a background in running businesses, managing teams, or overseeing operations are well-suited.
Sales & Marketing Skills: Ability to drive local promotions, memberships, and community outreach.
Financial Literacy: Comfortable managing budgets, understanding revenue streams, and tracking key performance indicators.
Interest in Golf & Wellness: Enthusiasm for golf, sports, and health-oriented lifestyles helps in connecting with customers.
Customer-Centric Mindset: Committed to providing exceptional experiences for members, beginners, and advanced players alike.
Community Engagement: Willingness to host events, leagues, and local programs that foster loyalty and brand visibility.
Active Involvement: Franchisees who enjoy being present in daily operations and guiding staff tend to succeed.
Team Development: Capable of hiring, training, and motivating employees to deliver high-quality service consistently.
Problem-Solving Skills: Able to handle operational challenges, customer inquiries, and tech-related issues effectively.
Investment Readiness: Must have access to the required capital to cover the initial investment (approximately $496,000–$797,500), franchise fees, and working capital.
Long-Term Commitment: Willing to commit time and resources to build a profitable and sustainable business.
Targeting Urban or Suburban Areas: Franchisees in regions with strong interest in golf, fitness, and entertainment will see the best results.
Understanding Local Demographics: Ability to tailor marketing and services to suit the needs of the local community.
Motivated & Ambitious: Driven to grow the business and potentially expand to multiple locations.
Tech-Savvy: Comfortable using Trackman simulators, software platforms, and digital marketing tools.
Adaptable & Innovative: Willing to implement new ideas, promotions, or services to improve customer satisfaction and revenue.
| Financial Parameter | Details / Range |
|---|---|
| Total Investment Required | $496,000 – $797,500 |
| Franchise Fee | $49,500 – $50,000 |
| Minimum Cash Required | $496,000 |
| Royalty Fee | 8% of gross revenue |
| Marketing / Brand Fund Contribution | 3% of gross revenue |
| Infrastructure / Build-Out Cost | Approx. $200,000 – $350,000 (includes simulators, interiors, and furniture) |
| Working Capital | $50,000 – $100,000 |
| Projected Gross Sales | $543,086 |
| EBITDA | $154,571 |
| Break-Even Time | 18–24 months |
| Expected ROI | 20–30% annually (varies by location & management) |
| Potential Revenue Streams | Memberships, coaching/training fees, club fitting, private events, merchandise, simulator bookings |
| Financing Options | Available via third-party lenders |
