Established
2019
Franchise Units
2
Minimum Investment
$500,000
Franchise Fee
$40,000
Total Investment Range
$1,000,000
Home Based
No
Description
Marucci Clubhouse is a premium baseball and softball retail and training concept built around one of the most respected names in the sport. Backed by the globally recognized Marucci Sports brand, the Clubhouse franchise blends high-performance equipment retail, athlete customization, and immersive training experiences into a single destination for players, families, and teams.
Unlike traditional sporting goods stores, Marucci Clubhouse is designed as a community hub for serious athletes. Each location offers top-tier bats, gloves, apparel, and accessories used by professionals and elite amateurs, along with batting cages, HitTrax-style analytics, and personalized fitting services. This experience-driven model positions Marucci Clubhouse at the intersection of sports retail, youth development, and experiential training, making it highly attractive in baseball- and softball-centric markets across the United States.
With youth sports participation remaining strong and parents increasingly investing in skill development, Marucci Clubhouse benefits from consistent demand, strong brand loyalty, and multiple revenue streams. For entrepreneurs seeking a sports-focused franchise with authenticity, credibility, and growth potential, Marucci Clubhouse represents a powerful opportunity.
Why Invest in This Franchise?
Iconic Brand Recognition
Marucci is a trusted name at every level of baseball and softball, from Little League to the MLB. Brand credibility dramatically shortens the customer trust curve for franchisees.
Experience-Driven Retail Model
The Clubhouse concept goes beyond selling products. Training cages, analytics, demos, and fittings create reasons for repeat visits and long-term customer relationships.
Strong Youth & Amateur Sports Demand
Baseball and softball remain core youth sports in the U.S., with year-round training demand fueled by travel teams, high school programs, and collegiate pathways.
Multiple Revenue Channels
Franchisees generate income from retail sales, training cage rentals, memberships, camps, clinics, private lessons, team partnerships, and events.
Community-Centric Business
Marucci Clubhouse locations naturally become gathering points for local athletes, coaches, and families, driving organic word-of-mouth growth.
Scalable & Repeatable Concept
With standardized layouts, proven systems, and corporate support, the model is designed for multi-unit ownership and regional expansion.
Background
Brand / Franchise Name: Marucci Clubhouse
Industry Category: Sports Retail & Athlete Training
Founded: 2004 (Marucci Sports brand)
Franchise Concept Launch: Late 2019
Ownership: Marucci Sports (a leading baseball and softball equipment manufacturer)
Market Presence: United States
Franchise Active Units: 2
Brand Journey & Company History
Marucci began as a small, player-driven bat company focused on creating elite equipment trusted by professionals. Over time, the brand evolved into a full-scale sports performance company, expanding into gloves, apparel, protective gear, and training accessories.
The Marucci Clubhouse concept was developed to bring the brand directly to athletes and communities, offering a hands-on environment where players can test, train, and customize their gear while receiving expert guidance. Today, the Clubhouse model reflects Marucci’s commitment to performance, authenticity, and athlete development.
Support Training
Marucci Clubhouse franchisees receive comprehensive support across every phase of ownership:
Pre-Launch Support
-
Site selection guidance and demographic analysis
-
Store layout, design standards, and build-out specifications
-
Equipment sourcing and inventory planning
-
Pre-opening marketing and community outreach strategy
Training & Onboarding
-
Initial franchisee training covering operations, retail systems, and brand standards
-
Product knowledge and fitting expertise training
-
Training cage operations and athlete engagement protocols
-
POS, inventory management, and reporting systems
Operational Support
-
Ongoing coaching from the corporate support team
-
Standard operating procedures for daily operations
-
Vendor relationships and preferred pricing on Marucci products
-
Performance benchmarking and KPI tracking
Marketing & Brand Support
-
National brand marketing initiatives
-
Digital marketing assets and local store marketing playbooks
-
Social media guidance and promotional campaigns
-
Event marketing support for camps, clinics, and local partnerships
Ongoing Support
-
New product launches and seasonal merchandising updates
-
Continued training and best-practice sharing
-
Franchise network collaboration and peer learning
Ideal Candidate
Marucci Clubhouse is best suited for franchise partners who are passionate about sports and community engagement.
Ideal Candidates Include:
-
Entrepreneurs with retail, sports, or customer-service experience
-
Former athletes, coaches, or sports industry professionals
-
Multi-unit operators seeking a differentiated retail concept
-
Investors looking for a brand-driven, experience-based franchise
Key Traits:
-
Passion for baseball, softball, or youth sports
-
Strong leadership and team-management skills
-
Community-oriented mindset
-
Willingness to follow brand standards and systems
Investment Capability & Location Preference:
-
Ability to meet capital and liquidity requirements
-
Interest in baseball-strong markets, suburban retail corridors, and youth sports hubs
Financial Detail
| Category | Estimated Range / Detail |
|---|---|
| Total Estimated Investment | $500,000 – $1,000,000 |
| Initial Franchise Fee | $40,000 – $60,000 |
| Franchise Units Available | Single & Multi-Unit Rights |
| Build-Out / Leasehold Improvements | $150,000 – $350,000+ |
| Equipment & Training Cage Installation | $80,000 – $180,000 |
| Initial Inventory | $50,000 – $100,000 |
| Grand Opening Marketing Budget | $10,000 – $30,000 |
| Working Capital (Startup) | $50,000 – $100,000 |
| Royalty Fee | 5% – 7% of Gross Sales (est.) |
| Brand/Ad Fund Contribution | 1% – 3% of Gross Sales (est.) |
| Expected Break-Even Timeline | 24 – 36 Months |
| Typical Annual Revenue (By Unit) | $600,000 – $1,200,000+* |
| Gross Margin on Retail Sales | 30% – 45%* |
| Training & Services Margin | 45% – 65%* |
| ROI (Return on Investment) | 20% – 35%+ (market dependent) |
| Primary Revenue Streams | Retail equipment & apparel sales, cage rentals, private lessons, camps/clinics, team programs, events |