Established
1985
Franchise Units
300
Minimum Investment
$688,365
Franchise Fee
$30,000
Total Investment Range
$1,008,415
Home Based
No
Description
Cicis Pizza is a beloved American brand that has redefined the pizza dining experience since 1985. Famous for its "Unlimited Pizza, Pasta, Salad & Dessert" buffet, Cicis offers families and pizza enthusiasts a fun, value-packed dining experience. With over 300 locations across 20+ states, the brand has become a staple in the "eatertainment" industry, blending delicious food with entertainment elements like game rooms and innovative menu items.
In recent years, Cicis has undergone a revitalization, embracing technology with features like the MyCicis app, delivery services, and curbside pickup. Collaborations with brands like Eggo have further fueled its appeal, introducing unique offerings such as the Chicken and Eggo Waffles Pizza. This dynamic approach positions Cicis as a forward-thinking franchise opportunity in the competitive pizza market.
Why Invest in This Franchise?
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Proven Business Model: Cicis' buffet concept has consistently attracted a broad customer base, ensuring steady foot traffic and repeat business.
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Brand Recognition: With decades of operation and a strong presence in the U.S., Cicis is a trusted name in the pizza industry.
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Innovative Offerings: The brand's willingness to experiment with new menu items and partnerships keeps the dining experience fresh and exciting.
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Comprehensive Support: Cicis provides extensive training and ongoing support to franchisees, ensuring they are well-equipped to succeed.
Background
Pizza remains a major business category in the United States, with millions of Americans enjoying it at least once each week. For entrepreneurs looking to enter this thriving industry through a buffet-style concept, the Cicis franchise may be an attractive opportunity.
The brand was founded in 1985 in Plano, Texas by Joe Croce and Mike Cole. Their vision was to create a family-oriented restaurant serving quality pizza in an all-you-can-eat buffet format. Two years later, in 1987, the company began offering franchise opportunities. Since then, Cicis has grown to more than 300 locations across 34 U.S. states.
One of the key advantages of this franchise is the strong support and training provided by the corporate team. Franchise owners participate in a comprehensive five-week training program at the company’s Support Center in Dallas, Texas. The program includes both classroom learning and hands-on operational training. During this time, owners learn the fundamentals of running the business, including sales, hiring, marketing, and other essential systems. Franchisees also receive ongoing access to a franchise business consultant whenever support is needed.
- Established Year: 1985
- First Franchise: 1987
- Founders: Joe Croce and Mike Cole.
- Headquarters: Coppell, Texas
- Total Number of Units: 300+
- B2B: No
- Exclusive Territory: Yes
- Canada: No
- International: No
- Ownership: Currently owned by Gala Capital Partners.
- Industry Category: Food & Beverage / Pizza Buffet / Family Dining.
Support Training
- Pre-Launch Support: Cicis provides in-house real estate assistance to identify 3,200–4,000 sq. ft. high-visibility sites. They also assist with construction management and selecting approved contractors to ensure the build-out stays on budget.
Academic & Hands-on Training: A rigorous 5-to-12-week program (depending on experience) at the headquarters. This includes classroom instruction and hands-on, on-the-job training in a certified training restaurant.
Marketing Power: A dedicated Field Marketing Specialist helps you execute local campaigns, while the national brand fund covers TV, digital ads, and social media presence to keep the phone ringing and the doors swinging.
Operational Guidance: Every franchisee is assigned a Franchise Business Consultant. These experts visit your site regularly to help optimize labor costs, food waste, and overall P&L performance.
Ideal Candidate
Cicis is looking for "Pizzapreneurs" who are community-focused and operationally disciplined.
The Multi-Unit Mindset: While single-unit owners are welcome, the brand thrives with investors who want to scale to 3+ locations.
Business Background: Previous restaurant or retail management experience is highly preferred. Cicis looks for strong business acumen and a "servant leadership" heart.
Investment Capability: Candidates must meet the minimum liquidity requirements and demonstrate the ability to secure financing for a mid-to-large-scale restaurant build-out.
Location Preference: Suburban trade areas with high residential density and a strong "daytime population" near schools, parks, and retail hubs.
Financial Detail
- Royalty Fee: 5%
- Initial Investment: $688,365 - $1,008,415
- Cash Requirement: $250,000
- Initial Franchise Fee: $30,000
- Net Worth Requirement: $500,000
- Third-Party Financing Options: Yes