2014
00
$200,000
$35,000
$800,000
No
Circuit Works is a dynamic boutique fitness studio that has redefined group personal training by combining high-intensity interval training (HIIT) with personalized attention and cutting-edge technology. With a mission to transform both bodies and minds, Circuit Works offers a unique fitness experience that caters to individuals of all fitness levels. Their innovative approach includes 10-station circuits, heart rate monitoring, and a supportive community atmosphere. As the fitness industry continues to grow, Circuit Works stands out as a promising franchise opportunity for entrepreneurs seeking to invest in a proven business model with strong brand recognition.
Proven Business Model: Circuit Works has established a successful fitness studio concept that combines effective workouts with a supportive community, leading to high customer retention rates.
Growing Market Demand: The boutique fitness industry is experiencing rapid growth, with consumers increasingly seeking personalized and engaging workout experiences.
Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and customer service, ensuring a smooth and successful business launch and operation.
Scalable Opportunities: With a flexible business model, franchisees have the potential to scale their operations, opening multiple locations and expanding their market presence.
Established Year: Circuit Works was founded in 2014 in Santa Monica, California.
Founders: The brand was created by a team of fitness enthusiasts and entrepreneurs dedicated to revolutionizing the boutique fitness experience through innovative circuit training.
Brand Journey & History:
Circuit Works started as a single boutique fitness studio aiming to provide a high-intensity, full-body workout in a structured, supportive environment.
The concept revolves around a 10-station circuit combining cardio, strength, and resistance training, enhanced by personalized coaching and heart-rate monitoring technology.
Over the years, the brand has gained a loyal following for its results-driven programs and community-focused atmosphere.
Ownership & Structure: Circuit Works operates under a franchise model, allowing entrepreneurs to open their own locations while maintaining brand standards, training, and marketing support. Currently, the studio in Santa Monica remains corporate-owned, but the franchise framework is legally registered in California to expand to other locations.
Market Presence in the USA:
Circuit Works has established its presence in the boutique fitness segment, a rapidly growing sector in the health and wellness industry.
While currently only one corporate location is operational, the franchise model aims to expand to urban and suburban markets across the United States where demand for personalized group fitness classes is high.
Industry Category: Circuit Works falls under Health & Wellness / Boutique Fitness Studios, targeting consumers seeking high-quality, results-oriented, and community-driven workouts.
Other Key Notes:
The brand emphasizes technology integration, including heart-rate monitors and fitness tracking software, to enhance member engagement and results.
It positions itself as a premium boutique experience, differentiating from traditional gyms by offering smaller class sizes, individualized attention, and a supportive community atmosphere.
Circuit Works offers comprehensive support and training programs to ensure franchisees can successfully launch and operate their studios while maintaining brand consistency. The support covers pre-launch preparation, operational management, marketing, and ongoing guidance.
Site Selection Assistance: Guidance on selecting the optimal location based on demographics, competition, visibility, and accessibility.
Lease Negotiation Support: Assistance with negotiating favorable lease terms for studio space.
Studio Design & Setup: Consultation on layout, equipment selection, branding, and interior design to meet Circuit Works’ standards and create an engaging member experience.
Initial Inventory & Equipment Planning: Support in sourcing and setting up specialized equipment for the 10-station circuit model, including heart-rate monitors and resistance machines.
Hands-On Training: Franchisees and key staff receive practical, in-studio training at the corporate location.
Daily Operations: Training covers class scheduling, staff management, membership management, and maintaining studio cleanliness and safety standards.
Customer Service & Engagement: Programs focus on providing high-quality, personalized experiences to retain members and build community.
Performance Monitoring: Instruction on using technology tools to track member progress, attendance, and operational efficiency.
National & Regional Campaigns: Access to pre-designed marketing campaigns to promote the brand and attract new members.
Digital Marketing Guidance: Support for social media management, online advertising, and email marketing to drive engagement and retention.
Local Marketing Assistance: Help developing community outreach programs, promotions, and partnerships to boost local visibility.
Brand Guidelines: Clear instructions for maintaining consistent branding across all platforms and locations.
Continuous Guidance: Regular check-ins and performance reviews from corporate support teams.
Updates & Best Practices: Sharing new fitness programs, operational improvements, and marketing strategies.
Technology Support: Assistance with software updates for heart-rate monitors, class tracking systems, and membership management tools.
Problem-Solving Assistance: Support for operational challenges, customer issues, or staffing concerns.
Staff Training Programs: Franchisees receive access to training modules for instructors, including fitness techniques, safety protocols, and member engagement strategies.
Workshops & Webinars: Ongoing educational opportunities for franchisees and staff to stay up-to-date with fitness trends and operational best practices.
Business Background: Ideal candidates possess a strong background in business management, sales, or marketing. Previous experience in the fitness industry is beneficial but not required.
Passion for Fitness: A genuine passion for health and wellness is essential, as franchisees will be ambassadors of the Circuit Works brand and its mission.
Investment Capability: Franchisees should have the financial capacity to meet the initial investment requirements and sustain operations during the startup phase.
Location Preference: Ideal locations include urban and suburban areas with a population that values health and fitness, and where boutique fitness studios are in demand.
Entrepreneurial Spirit: Candidates should be self-motivated, results-driven, and capable of leading a team to success.
| Category | Details / Range |
|---|---|
| Total Investment Required | $200,000 – $800,000 |
| Minimum Investment Required | 200,000|
| Franchise Fee | $35,000 |
| Franchise Units | Single corporate studio currently; franchise opportunities available |
| Infrastructure / Buildout Cost | Approx. 60% of total investment (~$120,000 – $480,000) |
| Marketing Budget | Participation in advertising fund; additional local marketing recommended |
| Working Capital | Not publicly specified |
| Royalty Fees | Not publicly specified |
| Expected ROI | Not publicly specified |
| Break-Even Time | Not publicly specified |
| Potential Revenue Streams | Membership fees, personal training sessions, group classes, merchandise sales, wellness services |
