Established
2019
Franchise Units
00
Minimum Investment
$410,000
Franchise Fee
$60,000
Total Investment Range
$582,000
Home Based
No
Description
Circuit Works is a dynamic boutique fitness studio that has redefined group personal training by combining high-intensity interval training (HIIT) with personalized attention and cutting-edge technology. With a mission to transform both bodies and minds, Circuit Works offers a unique fitness experience that caters to individuals of all fitness levels. Their innovative approach includes 10-station circuits, heart rate monitoring, and a supportive community atmosphere. As the fitness industry continues to grow, Circuit Works stands out as a promising franchise opportunity for entrepreneurs seeking to invest in a proven business model with strong brand recognition.
Why Invest in this Franchise?
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Proven Business Model: Circuit Works has established a successful fitness studio concept that combines effective workouts with a supportive community, leading to high customer retention rates.
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Growing Market Demand: The boutique fitness industry is experiencing rapid growth, with consumers increasingly seeking personalized and engaging workout experiences.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and customer service, ensuring a smooth and successful business launch and operation.
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Scalable Opportunities: With a flexible business model, franchisees have the potential to scale their operations, opening multiple locations and expanding their market presence.
Background
There are many massage franchise options in the market, so what makes Citrus Massage different?
The answer is simple: the brand focuses on giving customers what they truly want—more massage time in a cheerful, welcoming, and comfortable environment.
Citrus Massage was created by co-founders and self-described massage enthusiasts, Jacy and Seth Boyack. As regular consumers of spa services, they struggled to find an experience that felt elevated while still remaining accessible. Instead of reinventing the concept, they chose to improve it. Together, they built a unique brand defined by fresh and minimalistic design, exceptional customer service, high-quality treatments, and a strong company culture.
Citrus Massage is built around people-first values. The company believes in collaboration, sharing knowledge, and helping others reach their highest potential. That philosophy is central to how the brand operates.
Franchise owners receive training in every aspect of the business, including systems, branding, operations, and company culture. The brand’s primary goal is to help each franchisee grow into an engaged, confident, and successful business owner.
Established: 2019
First Unit Franchised: N/A
Franchised Units: 0
Company-Owned Units: 2
States Registered In: Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), Colorado (CO), Delaware (DE), Florida (FL), Idaho (ID), Iowa (IA), Kansas (KS), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), Ohio (OH), Oklahoma (OK), Pennsylvania (PA), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), West Virginia (WV), Wyoming (WY)
Canada Franchises: No
International Franchises: No
Support Training
- Pre-Launch Support: We assist with site selection (using demographic heat maps), lease negotiations, and a comprehensive build-out manual to ensure your space reflects the signature "Citrus" aesthetic.
Academic & Technical Training: A rigorous 2-week training program at our headquarters for owners and managers. This covers the "Citrus Way" of guest services, staff management, and the science behind our curated scent-scaping.
Marketing & Launch Engine: Our corporate marketing team handles your "Grand Opening" digital blitz. You’ll receive a localized SEO strategy, social media playbooks, and access to a library of high-conversion creative assets.
Operational & Ongoing Support: Once your doors are open, you aren’t on your own. You’ll have a dedicated Franchise Business Consultant, monthly performance reviews, and annual regional workshops to keep your team at the top of their game.
Ideal Candidate
Business Background: Ideal candidates possess a strong background in business management, sales, or marketing. Previous experience in the fitness industry is beneficial but not required.
Passion for Fitness: A genuine passion for health and wellness is essential, as franchisees will be ambassadors of the Circuit Works brand and its mission.
Investment Capability: Franchisees should have the financial capacity to meet the initial investment requirements and sustain operations during the startup phase.
Location Preference: Ideal locations include urban and suburban areas with a population that values health and fitness, and where boutique fitness studios are in demand.
Entrepreneurial Spirit: Candidates should be self-motivated, results-driven, and capable of leading a team to success.
Financial Detail
Cash Investment: $150,000 to $300,000
Total Investment: $410,000 to $582,000
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty: 6%
Ad Fee: 2%
Item 19: Yes
Average Number of Employees: 25
Visa Candidates: No
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes