Established
2014
Franchise Units
9
Minimum Investment
$253,843
Franchise Fee
$49,500
Total Investment Range
$460,074
Home Based
No
Description
In the rapidly evolving world of boutique fitness, CITYROW stands out as a sophisticated, results-driven powerhouse that has redefined the indoor rowing experience. This isn’t just another high-intensity interval training (HIIT) gym; it is a premier fitness concept that bridges the gap between high-performance athletics and sustainable, long-term wellness. By combining the cardiovascular power of rowing with floor-based strength training, CITYROW offers a "Smart Sweat"—a total-body workout that delivers maximum results with minimal impact on the joints.
Positioned at the intersection of luxury and efficiency, CITYROW appeals to a high-value demographic of busy professionals, athletes, and fitness enthusiasts who prioritize longevity. The brand’s reputation is built on its approachable yet challenging atmosphere, making it a staple in the competitive US fitness market. Following its acquisition by WaterRower Inc. in 2024, the franchise has entered a new era of technological integration and global manufacturing support, securing its place as a dominant force in the fitness space.
Why Invest in this Franchise?
Investing in a CITYROW franchise offers a unique opportunity to enter the fitness industry with a brand that solves the "burnout" problem common in high-impact studios.
Low Impact, High Demand: As the longevity trend grows, consumers are moving away from joint-punishing workouts. CITYROW's low-impact rowing model is perfect for those who want to stay fit without the injury risk.
Omnichannel Revenue: Unlike traditional gyms, CITYROW integrates in-studio experiences with high-end home equipment and digital content, creating a multi-faceted business model.
Strategic Backing: Now part of the WaterRower portfolio, franchisees benefit from the world’s leading rowing machine manufacturer’s supply chain and engineering expertise.
High Retention Rates: The community-centric studio design and data-driven progress tracking foster strong member loyalty and recurring monthly revenue.
Background
Established: 2014
First Unit Franchised: 2018
Franchised Units: 9 currently open, with 58 additional units awarded
Company-Owned Units: 2
States Registered In: Not registered in Hawaii (HI), North Dakota (ND), South Dakota (SD), and Rhode Island (RI)
States Awaiting Approval: New York (NY), Washington (WA)
Brand Journey: Founded in New York City, CITYROW quickly became a cult favorite, eventually expanding into a franchise model. Its growth was accelerated by a hybrid approach, offering both brick-and-mortar studios and a digital app paired with their signature WaterRower machines.
Industry Category: Boutique Fitness / High-Intensity Interval Training (HIIT).
Canada Franchises: No
International Franchises: No
Support Training
CITYROW provides a comprehensive launch program to ensure every franchisee is equipped for success from day one.
Pre-Launch Support: Expert assistance with site selection using advanced demographic data, lease negotiation, and studio build-out management to ensure the signature aesthetic.
Academic & Technical Training: Extensive initial training including classroom instruction on business operations and on-the-job training in an active studio.
Operational Support: Access to proprietary management software, member retention systems, and a comprehensive operations manual.
Marketing & Branding: National brand campaigns, social media toolkits, and localized Grand Opening marketing strategies designed to build a waitlist before the doors even open.
Ongoing Support: Regular coaching calls, performance audits, and updated workout programming curated by world-class instructors.
Ideal Candidate
CITYROW is looking for sophisticated owners who are as passionate about business as they are about wellness.
Entrepreneurial Mindset: You don’t need to be a personal trainer, but you must be a leader. We look for individuals with a background in management, sales, or corporate leadership.
Passion for Community: A successful owner is a connector who wants to build a local community around health and fitness.
Investment Capability: Candidates should meet the minimum liquid capital requirements and be prepared for the total investment of a premium boutique space.
Location Preference: Ideal locations are high-traffic urban or affluent suburban areas, typically 2,000–2,500 square feet, near premium retailers.