2011
300
$350,000
$25,000
$500,000
No
Classic Rock Coffee Co. is not just another coffee shop—it's a lifestyle. Born from a passion for legendary music and exceptional coffee, this franchise offers a unique blend of high-quality beverages, a vibrant atmosphere, and a community-centered approach. Since its inception, Classic Rock Coffee Co. has been redefining the coffeehouse experience, attracting both coffee aficionados and music lovers alike.
Investing in Classic Rock Coffee Co. means aligning with a brand that stands out in the crowded coffee industry. Here's why it's a compelling opportunity:
Unique Concept: Combining gourmet coffee with a rock 'n' roll ambiance, creating an unforgettable customer experience.
Proven Business Model: A franchise system that's scalable and adaptable to various markets.
Strong Brand Identity: Leveraging the timeless appeal of classic rock music to attract a diverse clientele.
Comprehensive Support: From site selection to ongoing operational assistance, franchisees receive robust support to ensure success.
1. Established Year:
Classic Rock Coffee Co. was founded in 2011, marking over a decade of growth and expansion in the U.S. coffee and café market. This long-standing presence reflects stability and credibility in the franchising sector.
2. Founders:
The brand was started by Kent Morrison and Brett Payne, two entrepreneurs with a passion for quality coffee and a love for classic rock music. Their vision was to create a unique coffeehouse experience that blends premium beverages with a rock ’n’ roll atmosphere.
3. Franchise Units:
The company has successfully expanded to over 300 locations across the U.S., demonstrating the scalability of its business model and a strong demand for its concept. This number continues to grow as the brand enters new markets.
4. Brand Journey & Company History:
Origins: The first Classic Rock Coffee Co. store opened in Springfield, Missouri, providing a cozy environment where coffee culture meets rock music.
Expansion: Rapid growth followed due to the unique concept and strong community engagement. The brand’s focus on quality products, energetic ambiance, and customer experience created a loyal customer base.
Recognition: Over the years, Classic Rock Coffee Co. has become known not only for its coffee but also for its rock-themed décor, merchandise, and community-driven approach.
5. Ownership:
The company is privately held, which allows for close control over brand standards, quality assurance, and franchisee support. This ownership structure helps maintain consistency across all franchise locations.
6. Market Presence in the USA:
Classic Rock Coffee Co. has a strong footprint in multiple states and is actively seeking expansion into untapped regions. Its presence in both urban and suburban areas allows it to cater to a wide demographic of coffee lovers and music enthusiasts.
7. Industry Category:
The brand belongs to the Coffeehouse & Café Franchising industry, competing with both independent coffee shops and national chains. Its rock-themed, community-focused approach differentiates it from conventional coffee franchises.
8. Additional Information:
The brand emphasizes community engagement, often hosting live music events, charity drives, and local artist showcases.
Its menu innovation includes gourmet coffee, specialty drinks, and light meals, catering to a broad audience.
The company has strong marketing initiatives that leverage both digital platforms and in-store promotions to maintain customer loyalty and brand recognition.
Classic Rock Coffee Co. offers a comprehensive support system to ensure franchisee success:
Pre-Launch Support:
Site selection assistance to identify optimal locations.
Store design and layout planning to align with brand standards.
Vendor recommendations for equipment and supplies.
Training:
Initial training covering operations, customer service, and product knowledge.
Ongoing training sessions to keep franchisees updated on new offerings and best practices.
Operational Support:
Access to proprietary software for inventory and sales tracking.
Regular operational audits and feedback sessions.
Dedicated support team available for troubleshooting and guidance.
Marketing & Advertising:
National and regional marketing campaigns to drive brand awareness.
Local store marketing strategies to attract and retain customers.
Social media and digital marketing support to enhance online presence.
Ongoing Assistance:
Annual franchisee conferences for networking and knowledge sharing.
Continuous product development to keep the menu fresh and exciting.
Access to a community of franchisees for peer support and collaboration.
The ideal Classic Rock Coffee Co. franchisee is:
Entrepreneurial Spirit: Passionate about business ownership and willing to invest time and effort into growing the brand.
Customer-Centric: Committed to providing exceptional service and creating a welcoming environment for all guests.
Music Enthusiast: Appreciates the fusion of coffee culture and classic rock music, and can relate to the brand's ethos.
Financially Capable: Able to meet the financial requirements and manage the operational costs effectively.
Community-Oriented: Interested in becoming an active part of the local community and engaging in local events and promotions.
| Financial Component | Details / Range |
|---|---|
| Franchise Fee | $25,000 |
| Minimum Total Investment Required | $350,000 |
| Total Investment Required | $350,000 – $500,000 (includes build-out, equipment, working capital, marketing, and initial inventory) |
| Infrastructure / Build-out Cost | $150,000 – $250,000 (depends on location, size, and design) |
| Working Capital Requirement | $25,000 – $50,000 (for initial operations and contingencies) |
| Royalty Fees | 5% of gross revenue |
| Marketing / Advertising Fee | 2% of gross revenue (national and regional campaigns) |
| Expected ROI | Typically achieved in 2–3 years, depending on location and operational efficiency |
| Break-even Time | 12–24 months |
| Potential Revenue Streams | Coffee and beverage sales, food items, merchandise (apparel, mugs), catering & events |
| Additional Costs | Equipment, signage, initial inventory, POS system, insurance (~$50,000 – $75,000) |
| Franchise Units (Existing) | 300+ locations across the USA |
| Financing Options | Some lenders may offer SBA loans or financing support for qualified franchisees |
