Established
2012
Franchise Units
100
Minimum Investment
$353,700
Franchise Fee
$49,500
Total Investment Range
$798,000
Home Based
No
Description
The Clean Eatz Revolution: More Than Just a Cafe
In a world where "fast food" is synonymous with "unhealthy," Clean Eatz has carved out a massive, loyal following by proving that convenient food can—and should—be nutritious. This isn't just another restaurant franchise; it’s a lifestyle brand designed to bridge the gap between a busy modern schedule and a commitment to wellness.
The Clean Eatz concept is built on a multi-revenue stream model that protects franchisees from the volatility of the traditional restaurant industry. By offering Café Dining, Weekly Meal Plans, Grab ‘N’ Go options, and healthy snacks, owners aren't just waiting for the lunch rush—they are becoming a vital part of their customers' weekly routines.
Clean Eatz stands out because it removes the "intimidation factor" of healthy eating. The atmosphere is welcoming, the price point is affordable, and the menu is balanced. As the health and wellness industry in the USA continues its aggressive growth, Clean Eatz is positioned as a market leader, offering a proven system for entrepreneurs who want to make a profit while making a genuine difference in their community’s health.
Why Invest in a Clean Eatz Franchise?
Investing in Clean Eatz means tapping into the "Health-Conscious" demographic, which is no longer a niche market—it is the mainstream. Here is why savvy investors are choosing this brand:
Diversified Income Streams: Unlike a standard deli or burger joint, you earn through dine-in customers, a subscription-based weekly meal plan service, and retail sales of healthy supplements and snacks.
Operational Simplicity: The model is designed for efficiency. There are no fryers, no grease traps, and the prep work is streamlined to reduce labor costs and complexity.
Community Impact: You aren't just selling calories; you’re helping people lose weight, manage health conditions, and reclaim their time.
High Retention: The weekly meal plan service creates "sticky" customers who return every single Sunday or Monday to pick up their food for the week.
Scalability: Because of the relatively small footprint and lower overhead compared to full-service restaurants, many franchisees find it easier to scale to multi-unit ownership.
Background
Founded in 2012 by Don and Evonne Varady, Clean Eatz was born out of a passion to help people lead healthier lifestyles through proper nutrition. The first location opened in Wilmington, North Carolina, and quickly gained popularity. Since then, Clean Eatz has grown across the United States with a strong franchise support system and a loyal customer base focused on fitness and wellness.
Founded: 2012 in Wilmington, North Carolina
Support Training
Clean Eatz offers comprehensive support to help franchisees succeed, including:
-
Initial Training Program: 2-week in-depth training at Clean Eatz University (HQ)
-
On-site Opening Assistance: Corporate team support during grand opening
-
Operations Manual: Full access to systems and procedures
-
Marketing & Advertising Support: National and local strategies
-
Real Estate & Build-Out Support: Help with site selection, lease negotiations, and store design
-
Ongoing Coaching: Continued mentorship and business development support
Ideal Candidate
Clean Eatz is looking for franchisees who are:
-
Passionate about health, fitness, and nutrition
-
Community-oriented and service-driven
-
Strong leaders with team management skills
-
Business-minded with a growth-oriented mindset
-
Not necessarily experienced in food service — Clean Eatz provides full training and support
Financial Detail
- Required Cash Investment: $200,000
- Estimated Total Investment: $353,700 to $798,000
- Minimum Net Worth Requirement: $1,000,000
- Franchise Fee: $49,500
- Royalty Fee: 6%
- Advertising Fee: 1% local advertising contribution and 2% National Ad Fund
- Average Number of Employees: 10 to 12
- Item 19 Available: Yes
- Visa Candidates Accepted: No
- Passive Ownership Allowed: No
- Home-Based Operation: No
- B2B Opportunity: No
- Master Franchise Opportunities Available: No
- Veteran Discount Offered: No