Established
1972
Franchise Units
46
Minimum Investment
$27,500
Franchise Fee
$27,500
Total Investment Range
$381,000
Home Based
No
Description
Coast Hotels is a dynamic hotel brand that offers a unique blend of local charm and modern hospitality. With a portfolio of over 46 properties across the Pacific Northwest, including Alaska, California, Hawaii, and British Columbia, Coast Hotels provides guests with authentic, locally inspired experiences. Each hotel reflects the character of its location, ensuring that guests enjoy a stay that is both comfortable and connected to the local community.
Why Invest in Coast Hotels?
Investing in a Coast Hotels franchise offers several compelling advantages:
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Established Brand: As a subsidiary of APA Hotel Canada, Inc., Coast Hotels is part of one of North America's fastest-growing hotel brands.
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Strategic Expansion: Coast Hotels is actively expanding its presence in the USA, targeting key markets along the West Coast and beyond.
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Owner-Centric Approach: The brand emphasizes a "One Brand – One Focus" strategy, providing franchisees with a clear and effective roadmap for success.
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Comprehensive Support: Franchisees receive robust support in areas such as operations, marketing, and revenue management, ensuring a competitive edge in the hospitality industry.
Background
Established Year: 1972
Founders: Originally founded in Western Canada; currently a subsidiary of APA Group (since 2016).
Franchise Active Units: Over 46 hotels and resorts across North America (USA & Canada).
USA Market Presence: Strategically located in Alaska, Washington, California, and Hawaii.
Brand Journey: From its humble beginnings in Vancouver, Coast Hotels has evolved into a premier mid-range and upscale hospitality leader. The 2016 acquisition by APA Group—Japan’s largest hotel chain—infused the brand with cutting-edge technology and international standards while preserving its North American roots.
Industry Category: Lodging, Leisure & Hospitality (Mid-scale to Upscale).
Support Training
Coast Hotels provides a comprehensive ecosystem of support that begins long before your first guest checks in:
Pre-Launch & Conversion: A dedicated development team assists with the entire conversion process. This includes tailored Property Improvement Plans (PIPs) that focus on ROI-positive upgrades rather than arbitrary aesthetic changes.
Operational Excellence: Franchisees receive access to "Best-in-Class" cloud-based technology systems, including Property Management Systems (PMS) and Central Reservation Systems (CRS) that streamline check-ins and back-end reporting.
Marketing & Commercial Strategy: You aren't just buying a name; you’re buying a machine. Their team manages global distribution, SEO-optimized digital marketing, and high-impact social media campaigns.
Training & Education: Coast Hotels offers a rigorous brand onboarding program for owners and staff. This includes onsite or virtual franchise performance consultations and regular "Brand Engagement Calls" to keep you updated on industry trends.
Procurement Support: Benefit from high-volume, negotiated pricing on everything from linens and toiletries to technology, significantly lowering your operational overhead.
Ideal Candidate
Coast Hotels is looking for partners who understand that hospitality is a "people-first" business. The ideal candidate typically fits the following profile:
The Visionary Owner: While prior hospitality experience is a plus, it isn't mandatory. We value entrepreneurs with a strong business background who are willing to follow a proven system.
Passion for Service: A deep commitment to the "Refreshingly Local™" philosophy—valuing authentic guest experiences over transactional ones.
Investment Capability: Candidates should have the financial liquidity to handle a significant asset-based investment and the working capital required for high-standard operations.
Location Focus: Preference is given to high-traffic urban centers, airport vicinities, or unique resort destinations in the Western USA and beyond.
Growth Mindset: Investors looking to scale their portfolio or convert existing independent hotels into a high-performing brand.
Financial Detail
| Financial Component | Details / Range |
|---|---|
| Franchise Fee | $27,500 |
| Total Investment Required | $27,500 – $381,000 (varies by property size, location, and renovations) |
| Minimum Investment | $27,500 |
| Infrastructure / Build-Out Cost | Variable, depending on property condition, required renovations, and branding requirements |
| Marketing Budget | Allocated funds for local and regional marketing campaigns; typically included in operational plans |
| Working Capital | Sufficient to cover 3–6 months of operating expenses |
| Royalty Fees | 4–8% of gross revenue, depending on franchise agreement |
| Expected ROI | Varies by location, occupancy rates, and operational efficiency; typically positive within 2–4 years |
| Break-Even Time | Approximately 2–4 years |
| Potential Revenue Streams | - Room bookings / accommodations - Food & beverage services - Event hosting - Ancillary services (parking, spa, merchandise, etc.) |