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Cobblestone Inn & Suites USA Franchise For Sale

USA
Minimum Investment

$1,700,000

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Established

2008

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Franchise Units

170

payments

Minimum Investment

$1,700,000

payments

Franchise Fee

$25,000

payments

Total Investment Range

$7,500,000

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Home Based

No

Description

Cobblestone Inn & Suites is one of America’s fastest-growing upper-midscale hotel brands, designed specifically for small towns and underserved markets across the United States. Known for providing “Big City Quality… Small Town Values®,” the franchise has earned a reputation for delivering consistent hospitality, stylish accommodations, and community-focused service. By combining a recognizable national brand with the comfort and authenticity that travelers seek, Cobblestone Inn & Suites has carved out a strong position in the competitive hospitality industry. The brand is trusted by both leisure and business travelers, offering modern guest rooms, convenient amenities, and a warm, welcoming environment.

With a proven franchise model and a growing footprint, Cobblestone Inn & Suites has become a top choice for entrepreneurs and investors who want to enter the thriving U.S. hospitality sector while catering to growing demand in secondary and tertiary markets.

Why Invest in this Franchise?
Investing in a Cobblestone Inn & Suites franchise offers significant advantages:

  • Proven Success in Small Markets – The brand has strategically positioned itself in towns and smaller cities that are often overlooked by larger hotel chains.
  • Strong Brand Identity – Recognized for quality, reliability, and a consistent guest experience, Cobblestone creates loyalty among travelers.
  • Multiple Revenue Streams – Franchises benefit from lodging revenue, food & beverage options, meeting spaces, and long-term business travel partnerships.
  • High Growth Potential – With demand for regional hospitality expanding, Cobblestone’s market presence continues to rise.
  • Comprehensive Support – Franchisees receive end-to-end support in training, marketing, operations, and site development.


Background

  • Founded: 2008
  • Founders: Brian Wogernese and partners under Cobblestone Hotels, LLC.
  • Headquarters: Neenah, Wisconsin, USA.
  • Franchise Units: Over 170+ properties across the U.S. (and growing).
  • Ownership: Privately held under Cobblestone Hotels, LLC.
  • Industry Category: Hospitality – Hotels & Lodging.
  • Brand Journey: Cobblestone Inn & Suites was created to fill a hospitality gap in underserved rural communities by offering high-quality lodging experiences typically found in larger cities. Over the years, the brand expanded with a focus on affordability, comfort, and community connection.
  • Market Presence: Primarily in the Midwest and small-town America, with expanding coverage across multiple states.


Support Training

Cobblestone Inn & Suites takes pride in offering one of the most comprehensive support systems in the hospitality franchise industry. From the initial planning stage to long-term operations, the brand equips franchisees with the knowledge, tools, and resources needed to run a successful hotel.

  • Pre-Launch Support

    • Site Selection & Feasibility Studies: The Cobblestone development team assists franchisees in choosing the right location, analyzing market potential, traffic flow, and local demand.
    • Design & Construction Assistance: Franchisees receive architectural plans, design specifications, and guidance on hotel layout to ensure consistent brand standards.
    • Pre-Opening Guidance: The team provides step-by-step assistance with vendor selection, equipment procurement, technology integration, and staff recruitment.
  • Initial Training Program

    • Owner & Management Training: A multi-day program covering hotel operations, financial management, guest service protocols, and technology systems.
    • Staff Training: Comprehensive employee training modules that cover customer service, housekeeping standards, front desk procedures, and food & beverage operations.
    • Hands-On Operational Training: On-site training at an existing Cobblestone property to gain real-world experience before opening.
  • Marketing & Branding Support

    • Central Reservation System (CRS): Franchisees benefit from Cobblestone’s proprietary booking system, driving both direct and corporate reservations.
    • National & Regional Marketing Campaigns: The franchise leverages online advertising, social media marketing, brand partnerships, and loyalty programs.
    • Local Marketing Strategies: Tailored guidance for community engagement, sponsorships, and promotions to boost visibility in smaller markets.
  • Ongoing Support

    • Dedicated Franchise Support Team: Continuous access to professionals for guidance in operations, HR, finance, and guest satisfaction.
    • Field Visits & Performance Audits: Regular site inspections and coaching to maintain quality standards and improve operations.
    • Technology & System Updates: Access to the latest hospitality management software, POS systems, and guest service tools.
    • 24/7 Assistance: Hotline and support for immediate problem-solving and operational challenges.
  • Educational & Networking Opportunities

    • Franchisee Conferences & Workshops: Annual events to discuss industry trends, share best practices, and network with fellow owners.
    • Online Learning Resources: Webinars, training videos, and manuals to keep franchisees and staff updated.
    • Continuous Learning: Updated training modules for new hires and refresher courses for existing employees.


Ideal Candidate

Cobblestone Inn & Suites is a unique hospitality brand designed for investors and entrepreneurs who want to make a meaningful impact in small towns and underserved markets while building a profitable business. The brand looks for franchise partners who not only have the financial capability to invest but also the right mindset, passion, and commitment to deliver exceptional guest experiences.

  • Business & Professional Background

    • Individuals with prior experience in hospitality, real estate development, or business management are ideal.
    • Professionals with a background in finance, operations, or multi-unit ownership are also a strong fit.
    • Family-owned businesses or investor groups seeking to expand into the lodging sector can thrive with this model.
  • Investment Capability

    • Candidates should have access to capital to meet the brand’s financial requirements, including total investment costs, franchise fees, and ongoing working capital.
    • A willingness to invest in long-term property development and maintenance is essential to preserve brand reputation and guest satisfaction.
  • Personal Traits & Entrepreneurial Mindset

    • Strong leadership and people management skills, with the ability to recruit, train, and inspire a hospitality team.
    • A passion for community development, local engagement, and bringing high-quality lodging solutions to smaller markets.
    • A detail-oriented mindset, ensuring operational standards, guest comfort, and service excellence.
    • Commitment to following Cobblestone’s proven franchise model while actively seeking opportunities for local growth.
  • Location Preferences

    • Entrepreneurs who are willing to invest in underserved or secondary markets, particularly small towns and regional hubs across the U.S.
    • Investors who recognize the profitability potential in areas with limited hospitality options but steady business and leisure travel demand.
  • Long-Term Vision

    • Franchisees should be growth-oriented, with an interest in scaling their portfolio by opening multiple Cobblestone Inn & Suites locations.
    • Owners should view the franchise not only as a hotel investment but as a long-term business rooted in the community it serves.

In short, the ideal Cobblestone Inn & Suites franchisee is a motivated entrepreneur or investor with business acumen, financial stability, a passion for hospitality, and a commitment to strengthening local communities while building a sustainable and profitable lodging business.


Financial Detail

Financial Category Estimated Amount / Range
Total Investment Required $1.7 million – $7.5 million
Minimum Investment Required Approx. $1.7 million
Franchise Fee $25,000 – $40,000
Infrastructure & Construction Costs $1.2 million – $6.5 million
Working Capital $150,000 – $350,000
Marketing/Advertising Budget 2% – 4% of gross revenue
Royalty Fees 5% of gross revenue
Franchise Units (Current) 170+ properties across the USA
Expected ROI 4 – 6 years
Break-Even Point 2 – 3 years
Revenue Streams Room bookings, extended stays, corporate partnerships, event/meeting rentals, food & beverage sales





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