Established
1988
Franchise Units
250
Minimum Investment
$16,100
Franchise Fee
$7,500
Total Investment Range
$84,000
Home Based
No
Description
Colors On Parade is a leading mobile automotive repair franchise that offers eco-friendly, on-site services for minor cosmetic vehicle damage. With over 30 years of experience and more than 250 locations across 31 states, the brand has established itself as a trusted name in the industry. Their proprietary EcoSmart technology enables technicians to perform high-quality repairs with minimal environmental impact, catering to a diverse clientele including car dealerships, fleet owners, rental agencies, body shops, and individual vehicle owners.
Why Invest in this Franchise?
-
Proven Business Model: Established in 1988, Colors On Parade began franchising in 1991 and has since expanded to over 250 units nationwide.
-
Eco-Friendly Technology: Utilizes EcoSmart systems to deliver efficient and environmentally conscious repairs.
-
Comprehensive Training & Support: Offers 80 hours of initial training and continuous support to ensure franchisee success.
-
Flexible Investment Options: Provides both unit and area developer franchise opportunities to suit various investment levels.
-
Veteran Incentives: Offers a 15% discount on franchise fees for veterans.
Background
Colors on Parade was born from a simple observation by Bob Lowery: car dealerships were losing money on trade-ins because of minor cosmetic flaws. He developed a mobile system to fix these issues onsite, saving dealers time and money. Over the last three decades, the company has evolved from a local South Carolina operation into a national powerhouse. Today, the brand is recognized as a pioneer in the mobile reconditioning space, known for its rigorous certification standards and commitment to technical excellence.
Founded: 1988
Franchising Since: 1991
Founder: Robert "Bob" Lowery
Headquarters: Conway, South Carolina
Active Units: 250
Eco-Friendly Model: Yes
Mobile Operation: Yes
Veteran Incentives: Yes
B2B Opportunity: Yes
Industry Category: Automotive Services / Mobile Paint and Dent Repair
Canada Franchises: No
International Franchises: No
Support Training
Pre-Launch & Academic Training
New franchisees undergo an intensive multi-week certification program. This includes classroom instruction on the chemistry of paint, color matching, and the physics of dent repair, combined with hands-on technical training under the guidance of veteran technicians.
Operational Support
You will receive a comprehensive operations manual that covers everything from inventory management to environmental compliance. We also provide a "Business Start-up Kit" to ensure you have the right tools and technology from the moment you launch.
Marketing & Brand Power
Colors on Parade provides a robust marketing toolkit, including:
Local SEO and digital lead generation strategies.
Professional branding for your mobile unit.
Access to national accounts and established relationships with major dealership groups.
Ongoing Support
Through regional managers and annual conventions, you’ll receive continuous education on new paint technologies and business growth strategies. You are in business for yourself, but never by yourself.
Ideal Candidate
- A Precision Mindset: This is a craft. An eye for detail and a commitment to high-quality workmanship are non-negotiable.
Entrepreneurial Drive: You should be comfortable with networking and building relationships, especially with local dealership managers and fleet owners.
Investment Capability: Candidates should have the liquid capital required to fund the initial startup and 6–12 months of living expenses.
Passion for the Industry: A genuine interest in the automotive world helps, but a passion for customer service is what truly drives the bottom line.
Location Preference: We are currently seeking franchisees in high-growth suburban and urban corridors across the USA where vehicle density is high.
Financial Detail
General Requirements & Support
- Veteran Incentive: Available
- Financing Options: Available
- Cash Requirement: $10,000 – $200,000
- Initial Franchise Fee: $2,500 – $7,500
Operator Franchise Model
- Initial Investment: $16,100 – $84,000
- Royalty Fee: 30%
Area Developer Franchise Model
- Initial Investment: $62,000 – $444,000
- Royalty Fee: 10%