2004
150
$215,850
$49,500
$322,650
No
Complete Nutrition is a leading health and wellness retail franchise that specializes in providing high-quality nutritional supplements, weight management solutions, and fitness products. With a mission to help individuals achieve their health and fitness goals, Complete Nutrition offers a unique business opportunity for entrepreneurs passionate about promoting healthy lifestyles.
The franchise model combines personalized customer service with scientifically-backed products, creating a compelling value proposition in the growing health and wellness industry. By leveraging a consultative sales approach and offering exclusive supplements, Complete Nutrition has established a strong brand presence and a loyal customer base.
Proven Business Model: Complete Nutrition's franchise system is built on a successful retail model that emphasizes personalized customer service and high-quality products.
Growing Health & Wellness Market: The demand for nutritional supplements and wellness products continues to rise as consumers become more health-conscious.
Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection assistance, marketing strategies, and operational guidance.
Exclusive Products: Access to a range of exclusive supplements and wellness products that differentiate Complete Nutrition from competitors.
Veteran Incentives: Complete Nutrition offers a discount on initial inventory for military veterans, making the franchise more accessible to those who have served.
Established Year: 2004
Complete Nutrition was founded in 2004 with a clear vision: to provide high-quality nutritional supplements and health products that help individuals achieve their wellness goals. The brand emerged during a period of rising health awareness in the U.S., positioning itself as a trusted advisor in the growing health and wellness retail sector.
Founders:
The company was started by a team of health and wellness enthusiasts committed to delivering personalized nutrition solutions. Their combined expertise in nutrition, retail management, and customer service laid the foundation for a franchise model focused on both quality products and excellent customer experiences.
Brand Journey & Evolution:
Since its inception, Complete Nutrition has steadily expanded across the United States. Starting with a few locations, the franchise grew through both company-owned and franchised stores. Over the years, it has built a strong reputation for personalized service, knowledgeable staff, and a wide range of premium supplements. The brand emphasizes education, ensuring customers understand how products contribute to their health goals.
Franchise Units:
Complete Nutrition currently has over 150 franchise locations across the U.S., with opportunities for growth in underserved markets and high-traffic urban areas. The franchise continues to expand as demand for health supplements and wellness products increases.
Ownership:
Complete Nutrition is privately owned, focusing on sustainable growth and a franchisee-first approach. The company places strong emphasis on supporting franchisees with operational guidance, marketing tools, and training to ensure long-term success.
Market Presence:
The franchise has a strong foothold in metropolitan and suburban areas, targeting regions with health-conscious populations. It operates in the health and wellness retail category, specifically offering vitamins, nutritional supplements, weight management products, sports nutrition items, and health-focused personal care products.
Industry Category:
Health & Wellness Retail
Nutritional Supplements & Fitness Products
Other Notable Information:
Offers veteran incentives, such as discounts on initial inventory.
Prioritizes community engagement through health and wellness events.
Recognized for quality products and knowledgeable customer service, differentiating it from big-box retailers.
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure optimal location and layout.
Initial Training: Comprehensive training program covering product knowledge, sales techniques, customer service, and store operations.
Ongoing Support: Continuous support through regular communication, operational updates, and access to a network of fellow franchisees.
Marketing Assistance: Guidance on local marketing strategies, promotional campaigns, and digital marketing to drive customer engagement.
Technology Tools: Access to proprietary software for inventory management, sales tracking, and customer relationship management.
Product Training: Regular updates and training on new products and industry trends to keep franchisees informed and competitive.
The ideal franchisee for Complete Nutrition is an entrepreneur who combines business acumen with a genuine passion for health and wellness. This franchise is best suited for individuals who want to make a meaningful impact on their community’s health while running a profitable retail business.
Key Traits and Qualifications:
Passion for Health & Wellness:
A strong personal interest in nutrition, fitness, and healthy living.
Enthusiasm for helping customers achieve their health goals through personalized advice and high-quality products.
Business and Retail Experience:
Experience in retail management, sales, or customer service is highly beneficial.
Ability to manage operations, lead staff, and optimize store performance.
Entrepreneurial mindset with a willingness to grow a local business.
Investment Capability:
Access to sufficient financial resources to cover the initial investment ($215,850 – $322,650) and working capital.
Ability to commit to franchise fees, ongoing royalties, and marketing contributions.
Commitment and Involvement:
Willingness to be actively involved in daily store operations, at least in the initial years.
Strong work ethic and dedication to achieving business goals.
Customer-Centric Mindset:
Exceptional communication and interpersonal skills.
Ability to build trust and rapport with customers, delivering a consultative, solution-based experience.
Location Preference:
Ideal candidates are open to operating in high-traffic retail areas, including shopping centers, malls, or urban neighborhoods.
Strategic thinking to identify underserved markets with demand for health and wellness products.
Additional Considerations:
While prior experience in health and wellness is advantageous, it is not mandatory, as Complete Nutrition provides comprehensive training and support.
Military veterans are encouraged to apply, and the franchise offers incentives for qualified veterans.
Franchisees who are community-focused, proactive in marketing efforts, and motivated by helping people improve their health are most likely to succeed.
| Financial Item | Amount / Range (USD) | Notes |
|---|---|---|
| Total Investment Required | $215,850 – $322,650 | Includes build-out, equipment, inventory, and working capital |
| Minimum Cash Investment | $50,000 | Liquid capital required to qualify |
| Franchise Fee | $49,500 | One-time initial fee |
| Royalty Fees | 8–9% of gross sales | Paid monthly to the franchisor |
| Marketing Fee | ~3% of monthly gross sales | Contributes to national and regional marketing campaigns |
| Infrastructure / Build-Out Costs | $125,000 – $200,000 | Store construction, shelving, signage, POS systems |
| Initial Inventory Cost | $15,000 – $25,000 | Stock of nutritional supplements and wellness products |
| Working Capital | $15,500 – $41,500 | Operating expenses for first few months |
| Expected ROI | Varies by location and management | Strong returns possible with active management |
| Break-Even Time | 18–24 months | Depends on sales volume, location, and operating efficiency |
| Potential Revenue Streams | Retail sales, personalized consultations, health assessments | Includes supplements, fitness products, and wellness services |
