2009
8
$162,961
$18,000
$274,302
No
Core Capacity Transformations is a dynamic wellness franchise that transcends traditional fitness models. Founded in 2009 by Trevor Buccieri in New York, the brand began as Body & Soul Fitness and has evolved into a comprehensive wellness solution. With a focus on mindset, fitness, nutrition, accountability, and community, Core Capacity Transformations offers a holistic approach to personal transformation. This unique model positions the franchise as a leader in the personal care industry, catering to individuals seeking sustainable lifestyle changes.
Investing in a Core Capacity Transformations franchise offers:
Proven Business Model: A comprehensive system that integrates fitness, nutrition, and community support.
Scalable Opportunities: Potential for multi-unit ownership and expansion.
Strong Brand Identity: A recognized name in the wellness industry with a commitment to personal transformation.
Comprehensive Support: Ongoing training and marketing assistance to ensure franchisee success.
Established Year & Origins:
Core Capacity Transformations was founded in 2009 by Trevor Buccieri in New York, USA. Originally operating under the name Body & Soul Fitness, the brand began as a personal training and wellness coaching service, focusing on holistic approaches that combined fitness, nutrition, mindset, accountability, and community support. Over the years, the company evolved to adopt the Core Capacity Transformations brand, reflecting its comprehensive approach to life-changing wellness programs.
Franchise Journey & Expansion:
The company opened its doors to franchising in 2018, offering entrepreneurs the opportunity to replicate its proven wellness model. Since then, Core Capacity Transformations has established a small but growing number of franchise units across the United States, primarily in New York, Florida, and other key urban and suburban markets. The brand emphasizes quality and consistency over rapid expansion, ensuring each franchise maintains its high standards and community impact.
Founders & Leadership:
The brand is led by its founder, Trevor Buccieri, who serves as CEO. His vision of integrating mindset, personal development, and fitness into a single franchise model has guided the brand’s growth and positioning as a holistic wellness franchise. The ownership remains privately held, which allows for more hands-on guidance and a consistent company culture.
Brand Journey & Reputation:
2009: Founded as Body & Soul Fitness.
2015: Expanded programs to include nutrition, accountability coaching, and community support.
2018: Rebranded to Core Capacity Transformations and began franchising.
2020s: Positioned as a leader in holistic wellness and personal transformation.
The brand is recognized for its high-quality training programs, supportive community environment, and measurable client results, making it a trusted name in the wellness industry.
Market Presence & Industry Category:
Core Capacity Transformations operates in the personal care and wellness industry, a sector experiencing consistent growth in the U.S. due to rising consumer interest in holistic health. The franchise appeals to fitness-conscious individuals, corporate wellness programs, and community-focused wellness enthusiasts. Its market presence is growing steadily, with an emphasis on urban and suburban areas with health-conscious populations.
Other Information:
Focuses on holistic transformation rather than only physical fitness.
Leverages technology-driven tracking and accountability programs for clients.
Builds strong local community ties through workshops, events, and support groups.
Maintains high franchisee satisfaction due to its extensive pre-launch and ongoing support programs.
Core Capacity Transformations offers comprehensive support to ensure each franchisee can successfully operate their wellness center. The training and support cover all aspects of launching, managing, and growing a franchise location.
Before opening, franchisees receive extensive guidance to set up their business efficiently:
Site Selection & Facility Setup: Assistance in choosing the right location based on market research and demographics, plus guidance on facility design and equipment layout to maximize client experience.
Business Planning: Help with creating a detailed business plan, financial projections, and operational workflows.
Licensing & Compliance: Guidance on permits, legal requirements, and adherence to local health and safety regulations.
Franchisees gain hands-on training to manage daily operations smoothly:
Management Training: Learn how to run day-to-day operations, manage staff, and oversee client programs.
Program Delivery: Training on Core Capacity Transformations’ proprietary wellness programs, including fitness, nutrition, mindset coaching, and accountability strategies.
Technology & Software Systems: Instruction on scheduling, client tracking, reporting, and other operational software to streamline business processes.
To attract and retain clients, franchisees receive a variety of marketing resources:
Branding Guidelines: Comprehensive instructions to maintain brand consistency across all channels.
Marketing Materials: Ready-made promotional content, social media templates, flyers, and email campaigns.
Local Marketing Strategy: Support in planning local events, community outreach programs, and referral campaigns to generate leads.
Digital Marketing Assistance: Guidance on search engine optimization (SEO), social media advertising, and online reputation management.
Franchisees continue to receive support throughout the life of their franchise:
Continuous Education: Regular workshops and webinars covering industry trends, new wellness methodologies, and business development techniques.
Operational Assistance: On-call support from the corporate team for problem-solving, client engagement strategies, or staff management.
Performance Reviews: Regular evaluation of business metrics to ensure franchisees are meeting goals and maximizing revenue.
Networking Opportunities: Access to franchisee meetings and conferences to share best practices and learn from other successful locations.
Core Capacity Transformations emphasizes a high standard of professional knowledge:
Certifications & Training Programs: Franchisees and staff receive training and certifications in fitness, nutrition coaching, and personal transformation programs.
Client Engagement Techniques: Learn scientifically-backed methods for motivation, goal setting, and habit formation.
Core Capacity Transformations seeks franchisees who are passionate about wellness, personal development, and community impact. The ideal franchisee combines entrepreneurial skills with a commitment to helping others achieve transformative lifestyle changes.
Must have a genuine interest in fitness, nutrition, and mental well-being.
Should embrace a holistic approach to health, including mindset, accountability, and community engagement.
Enthusiastic about coaching, mentoring, and inspiring clients to achieve personal transformation.
Experience in business management, operations, sales, or customer service is highly desirable.
Capable of leading and motivating a team, including trainers, nutrition coaches, and support staff.
Comfortable handling financial management, staff scheduling, and operational decision-making.
Must value building strong relationships with clients and the local community.
Interested in hosting workshops, events, and community programs to raise brand awareness and engagement.
Should be a role model for healthy living and personal transformation in their local area.
Must have sufficient capital to cover the total investment, which ranges from $162,961 to $274,302, depending on location and scale.
Comfortable with ongoing expenses, including royalty fees (6%), marketing contributions (1%), and working capital requirements.
Capable of sustaining operations until the franchise reaches break-even, typically within 12–24 months.
Interested in opening franchises in urban or suburban areas with health-conscious populations.
Should understand the local demographics and recognize the potential demand for holistic wellness programs.
Flexible in choosing locations that may require initial market development or community outreach.
Motivated and self-driven with a strong entrepreneurial mindset.
Excellent communication and interpersonal skills to engage clients and staff effectively.
Resilient and adaptable, capable of managing challenges and implementing solutions quickly.
Committed to long-term growth and brand standards, ensuring consistent service quality.
| Financial Component | Details / Range |
|---|---|
| Initial Franchise Fee | $18,000 |
| Total Investment Required | $162,961 – $274,302 |
| Working Capital | $15,000 – $40,000 |
| Royalty Fee | 6% of gross revenue |
| Advertising Fee | 1% of gross revenue |
| Franchise Agreement Term | 5 years, renewable |
| Expected ROI | Varies by location; depends on client base, market demand, and operational efficiency |
| Break-Even Time | Typically 12–24 months |
| Infrastructure / Build-out Costs | Includes leasehold improvements, equipment, signage, furniture, and IT systems |
| Marketing Budget (Initial + Ongoing) | Initial local marketing: $5,000 – $15,000; ongoing marketing included in advertising fee |
| Revenue Streams | Membership fees, personal coaching, group programs, workshops, nutrition planning, and corporate wellness programs |
