2003
11
$600,000
$37,500
$2,300,000
No
Country Place Senior Living offers a unique franchise opportunity in the senior care industry, focusing on providing personalized, boutique-style assisted living services in rural communities across the United States. With a commitment to delivering "Life as you want it…Care as you need it®," the franchise model emphasizes intimate, homelike environments where residents receive individualized care.
Growing Market Demand: The senior population in the U.S. is rapidly increasing, leading to a heightened demand for quality assisted living facilities, particularly in underserved rural areas.
Proven Business Model: Country Place Senior Living's franchise system is designed for scalability and profitability, offering a structured approach to operations and support.
Community Impact: Franchisees have the opportunity to make a meaningful difference in their communities by providing essential services to seniors in need.
Established Year:
Country Place Senior Living was founded in 2003 by Jack West, with a mission to provide high-quality, personalized senior care in small, community-focused settings. Over the years, the brand has built a reputation for creating homelike environments that emphasize dignity, independence, and comfort for seniors.
Franchise Units & Locations:
As of 2025, Country Place Senior Living operates 11 assisted living facilities across the United States. These are primarily located in rural communities in Texas and Alabama, regions that are traditionally underserved in terms of senior care. Locations include cities like Canton, Jacksonville, and Livingston in Texas, and Brewton, Fairhope, Foley, Atmore, and Winfield in Alabama. Each facility is designed to house approximately 24 suites, fostering a close-knit, personalized care environment.
Founders & Ownership:
The company was founded by Jack West and remains a privately held company. The founder’s vision focuses on quality care and community integration, with an emphasis on delivering “Life as you want it…Care as you need it®.” This philosophy guides all corporate and franchise operations.
Brand Journey & Company History:
2003: First Country Place Senior Living facility opened.
2008: Expanded into franchising, opening the first franchised assisted living location.
2010–Present: Continued expansion in Texas and Alabama with both corporate-owned and franchised units, maintaining a reputation for high-quality care in rural communities.
Ongoing: The brand is actively pursuing growth through additional franchising opportunities, with a focus on underserved areas where seniors require personalized assisted living services.
Market Presence in the USA:
Country Place Senior Living occupies a niche in the assisted living and senior care industry, particularly in rural and small-town markets, where large-scale providers are often absent. Its model emphasizes a boutique-style, personalized approach, making it attractive for franchisees looking to serve tight-knit communities while building a sustainable business.
Industry Category:
The franchise falls under Senior Care / Assisted Living, addressing the growing demand from the aging population in the United States. With trends showing an increase in seniors seeking comfortable, safe, and personalized care environments, the franchise is well-positioned for growth.
Country Place Senior Living provides comprehensive support and training to ensure that franchisees are fully equipped to operate a successful assisted living facility. The franchise system emphasizes hands-on guidance, operational excellence, and marketing strategies tailored to small-town and rural communities.
Before opening a facility, franchisees receive extensive pre-launch assistance, including:
Site Selection: Guidance on identifying optimal locations based on demographics, market demand, and regulatory considerations.
Facility Design & Construction: Assistance with designing the facility to meet brand standards, ensure resident comfort, and comply with state regulations.
Licensing & Permits: Help navigating state and local licensing requirements, including assisted living certifications, fire safety approvals, and health department regulations.
Financial Planning: Support in budgeting, capital allocation, and understanding expected operational costs.
Franchisees and their management teams undergo in-depth training programs covering:
Day-to-Day Operations: Procedures for admissions, care planning, resident management, and staff supervision.
Compliance & Regulations: Training on healthcare laws, safety protocols, and state-specific assisted living requirements.
Staff Recruitment & Management: Guidance on hiring qualified caregivers, training staff, and maintaining high retention rates.
Quality Assurance: Systems to monitor and maintain high standards of resident care, hygiene, and service delivery.
Country Place Senior Living provides ongoing marketing support to help franchisees attract and retain residents:
Branding Materials: Access to pre-designed brochures, flyers, signage, and other marketing collateral.
Digital Marketing Assistance: Guidance on website optimization, social media campaigns, and online reputation management.
Community Outreach Strategies: Tips for local engagement, partnerships with healthcare providers, and participation in community events to increase visibility.
Franchisees benefit from continuous assistance after opening:
Operational Evaluations: Regular visits and audits to ensure adherence to brand standards and identify areas for improvement.
Staff & Leadership Development: Workshops and ongoing training opportunities for franchise staff.
Industry Updates: Guidance on trends in senior care, changes in regulations, and best practices.
Franchisee Network: Access to a community of franchisees for peer support, idea sharing, and collaboration.
Country Place Senior Living also offers specialized training programs for:
Memory Care & Dementia Management: Techniques and protocols for residents with cognitive impairments.
Resident Wellness & Enrichment Programs: Activities and programs to promote physical, emotional, and social well-being.
Country Place Senior Living seeks franchisees who are not only business-minded but also passionate about making a meaningful difference in the lives of seniors. The ideal candidates are individuals or investors who can manage operations effectively while upholding the brand’s commitment to compassionate, personalized care.
Entrepreneurial Experience: Ideal franchisees should have experience in managing businesses, whether in healthcare, hospitality, or service-oriented industries.
Operational Skills: Knowledge of day-to-day operations, staff management, and financial oversight is highly beneficial.
Leadership Ability: Ability to lead a team, maintain high standards of service, and implement company procedures effectively.
Commitment to Compassionate Care: Franchisees must value the welfare of residents, prioritizing their comfort, independence, and quality of life.
Community Orientation: Interest in serving small-town or rural communities where seniors often have limited options for assisted living.
Ethical Standards: Dedication to upholding ethical practices, resident privacy, and regulatory compliance.
Financial Preparedness: Ability to meet the total investment requirements, which typically range from $600,000 to $2,300,000, including franchise fees, infrastructure costs, and working capital.
Long-Term Commitment: Willingness to commit resources, time, and energy to grow and maintain a profitable and high-quality assisted living facility.
Rural or Small-Town Focus: Ideal franchisees are interested in serving rural communities or towns with populations of 10,000–50,000, where personalized senior care is in demand.
Community Integration: Enthusiasm for becoming a trusted member of the local community and building strong relationships with residents, families, and local stakeholders.
Empathy and Patience: Essential traits for managing resident care and handling daily challenges with compassion.
Strong Communication Skills: Ability to interact effectively with staff, residents, families, and regulatory authorities.
Problem-Solving Ability: Capacity to handle operational challenges, staffing issues, and resident needs efficiently.
| Category | Details / Range |
|---|---|
| Total Investment Required | $600,000 – $2,300,000 |
| Minimum Investment | Varies by location and facility size |
| Franchise Fee | $37,500 |
| Royalty Fee | 5% of gross revenue |
| Advertising Fee | 5% of gross revenue |
| Franchise Units | 11 (as of 2025) |
| Infrastructure Costs | Includes facility construction/renovation, furnishings, medical equipment, safety & accessibility upgrades |
| Marketing Budget | Local advertising, promotional events, digital marketing campaigns (included in operational plan) |
| Working Capital | Funds to cover 6–12 months of operating expenses until break-even |
| Expected ROI | Varies based on location, management, and occupancy rates; senior care industry generally shows steady growth |
| Break-Even Time | Typically 2–3 years |
| Potential Revenue Streams | Monthly resident fees, memory care services, personal care packages, ancillary services (transportation, activities), potential government reimbursements or subsidies |
